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Harley-Davidson, Inc.

HOG Consumer Cyclical Recreational Vehicles

Harley-Davidson, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.5 billion, down 13.8% from fiscal 2024. In the quarter to June 2026, revenue fell 5.86%, EPS fell 14.6%, free cash flow fell 53.2% and total debt fell 67.3%, each against the same quarter a year earlier. Dividend growth for five consecutive years; insiders bought in the last twelve months.

26.90 0.15 +0.56%
Market cap
$2.8B
P/E
16.0×
Fwd P/E
65.6×
Dividend yield
2.76%
F-score
7/9
Altman Z
2.10
Beneish M
−1.54
Dividend safety
86/100
Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21 Dec '22 Dec '23 Dec '24 Dec '25
P/E ratio
15.39 17.41 10.73 13.93 3,670.00 8.91 8.21 7.39 8.97 7.73
Piotroski F-Score
5 5 5 5 5 7 7 6 5 7
P/S ratio
1.77 1.59 0.99 1.09 1.39 1.09 1.06 0.89 0.76 0.55
Altman Z-Score
2.05 1.82 1.50 1.49 1.00 1.50 1.62 1.58 1.38 2.10
Altman Z″-Score (non-manufacturers)
2.06 1.84 1.82 1.88 1.55 2.08 2.29 2.61 2.36 4.90
P/FCF ratio
11.54 11.21 5.70 8.50 5.37 6.77 15.34 9.44 4.57 5.93
Beneish M-Score
5.18 (2.67) (2.78) (2.61) (4.07) (2.25) (2.07) (2.47) (2.80) (1.54)
P/Operating CF
42.96 159.93 67.81 297.65 131.29 115.55 (231.92) 107.38 29.74 16.18
Dividend Safety Score
— — — — — — — — — 86
P/B ratio
5.52 4.86 3.19 3.24 3.26 2.27 2.09 1.59 1.25 0.78
EV/Sales
2.76 2.69 2.10 2.31 2.77 2.00 1.99 1.83 1.77 0.52
EV/EBITDA
12.27 12.72 11.22 14.17 39.93 9.81 9.76 10.29 13.89 3.78
EV/FCF
18.06 19.04 12.08 18.04 10.72 12.48 28.81 19.46 10.60 5.62
Current Ratio
1.35 1.23 1.25 1.31 1.47 1.36 1.34 1.53 1.40 2.10
Net Debt/EBITDA
4.43 5.23 5.93 7.49 19.92 4.49 4.56 5.30 7.91 (0.20)
Debt/Equity
3.55 3.79 4.28 4.13 5.22 2.70 2.38 2.19 2.20 0.94
ROE
36.82% 27.72% 29.38% 23.68% 0.07% 30.40% 27.16% 22.94% 14.21% 10.73%
ROA
6.97% 5.25% 5.15% 4.00% 0.01% 5.64% 6.58% 5.98% 3.79% 3.40%
ROIC
8.27% 6.81% 5.50% 4.16% 0.08% 6.92% 6.89% 5.57% 3.10% 7.97%
Return on Tangible Assets
35.08% 30.79% 29.67% 22.86% 0.05% 34.37% 38.89% 28.14% 20.73% 9.21%
Average Days of Receivables
143.73 157.42 160.95 172.35 12.88 12.46 16.00 16.71 16.49 39.98
Earnings Yield
6.50% 5.74% 9.32% 7.18% 0.03% 11.22% 12.18% 13.53% 11.15% 12.93%
Free Cash Flow Yield
8.67% 8.92% 17.56% 11.76% 18.62% 14.76% 6.52% 10.60% 21.90% 16.88%
Free Cash Flow per Share
5.11 4.64 5.99 4.37 6.83 5.56 2.68 3.85 6.60 3.46
Book value per Share
10.69 10.72 10.71 11.49 11.25 16.61 19.64 22.84 24.03 26.29
Free Cash Flow
918.08 798.77 992.41 686.83 1,046.84 855.52 396.79 547.48 867.27 415.24
EV/EBIT
15.85 17.24 16.80 22.30 1,159.23 12.97 12.57 13.68 22.07 6.04
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