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American Rebel Holdings, Inc. AREB

Consumer Cyclical — Footwear & Accessories

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Insider Decisions

in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — — — — — —
Sell — — — — — — — — — — — —
Insider Ownership
98.91%

Capital & Financial Ratios

Market Cap
1.60
Revenue
8.14
Net Income
(23.96)
Free Cash Flow
(6.73)
Net Debt
14.93
Current Ratio
0.16
Debt/Equity
4.20
P/E ratio
0.00
P/S ratio
0.12
P/B ratio
0.28
Past 5Y EPS Growth
68.69%
This Y EPS Growth
—
Next Y EPS Growth
—
Next 5Y EPS Growth
—
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
—

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 1.08 0.29 0.15 0.10
Receivables 2.67 1.17 0.95 0.60
Inventory 5.57 4.56 2.76 1.79
Other 0.02 — — —
9.42 6.33 5.65 3.60
2023 2024 2025 Q'26
Payables 2.04 3.19 3.50 4.83
ST’ Debt 3.48 7.78 20.02 15.02
Other — — — —
6.87 15.27 25.97 23.03
in millions of $

Compound Annual Growth

10y 5y 3y
Sales — ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow — ‡‡‡ ‡‡‡
Earnings — ‡‡‡ ‡‡‡
Book Value — ‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 1.99 1.99 — —
—
’25 2.51 2.84 1.88 2.29
9.52
’24 4.04 3.26 2.34 1.78
11.42
’23 4.40 3.67 3.35 4.58
16.00
’22 0.15 0.34 4.10 3.35
7.95
’21 0.35 0.20 0.30 0.14
0.99
’20 0.35 0.27 0.28 0.36
1.26
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 (1.03) (1.84) — —
—
’25 (0.55) (2.81) (1.61) (2.25)
(7.22)
’24 (1.91) (1.79) (1.40) (1.92)
(7.02)
’23 (1.69) (0.78) (3.61) (0.94)
(7.03)
’22 (2.92) (0.98) (2.02) (1.71)
(7.63)
’21 (0.23) (0.16) (0.61) 0.15
(0.85)
’20 (1.13) (0.14) 0.06 (0.76)
(1.97)
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 (1.03) (1.84) — —
—
’25 (0.55) (2.85) (3.95) (0.20)
(7.55)
’24 (1.91) (1.80) (1.39) (1.93)
(7.02)
’23 (1.69) (0.78) (3.89) (1.00)
(7.36)
’22 (2.92) (0.99) (12.27) 0.07
(16.12)
’21 (0.23) (0.16) (0.61) 0.15
(0.85)
’20 (1.13) (0.14) 0.06 (0.76)
(1.97)
in millions of $

EPS

Mar Jun Sep Dec Year
’26 (71.28) (0.59) — —
—
’25 (938.00k) (213.60k) (64.88k) —
(63.21k)
’24 (1.08m) (8.01m) (670.00k) —
(12.28m)
’23 (2.25m) (7.83m) (8.55m) —
(34.29m)
’22 (186.77m) (76.51m) (81.01m) (1.13)
(216.02m)
’21 (0.01) (0.03) (1.05) (0.76)
(121.20)
’20 — — (0.02) (0.02)
(195.75)

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡‡

Recommendation Rating

1
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
— — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 34,875,000.00 2,439,000.00 1,510,000.00 1,304.00 — — —
Low Price
— — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 945,000,000.00 68,625,000.00 9,270,000.00 3,670,000.00 — — —
High Price
— — — — — — — — — — — — —
Employees
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 0.00 0.00 0.00 0.00 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.95 16.00 11.42 9.52 — — —
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (10.15%) 11.24% (1.05%) (2.08%) — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (10.09) (9.73) (17.60) (34.33) — — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (126.92%) (60.83%) (154.15%) (360.48%) — — —
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (10.09) (9.73) (17.60) (34.33) — — —
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.05 0.10 0.24 0.25 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 26.60 0.00 0.00 19,044.20 — — —
Revenue/Sh
‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (216,021,600.00) (34,293,420.00) (12,276,400.00) (63,214.16) — — —
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (25.54) 0.00 0.00 (14,448.80) — — —
Cash Flow/Sh
‡‡‡ ‡‡‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ (28.40) 0.00 0.00 (658.80) — — —
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (53.94) 0.00 0.00 (15,107.60) — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 25.64 0.00 0.00 8,763.60 — — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.30 0.00 0.00 0.00 — — —
Shares
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 0.00 0.00 0.00 0.00 — — —
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,564,786.62 0.00 0.00 0.07 — — —
PS Ratio
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 1,623,192.47 0.00 0.00 0.16 — — —
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,564,786.79 0.18 0.69 2.21 — — —
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (771,636.85) (0.51) (1.13) (2.78) — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (7.63) (7.03) (7.02) (7.22) — — —
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ — — — — (8.49) (0.33) 0.00 (0.33) — — —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (16.12) (7.36) (7.02) (7.55) — — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 4.19 2.55 (8.94) (20.32) — — —
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.62 3.48 7.78 20.02 — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.33 2.40 7.49 19.87 — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.66 4.07 (7.63) 4.38 — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (149.22%) (80.77%) (163.37%) (164.12%) — — —
ROA
‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡ ‡‡‡ (55.59%) (84.63%) 0.00% (38.04%) — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (577.84%) (165.84%) 989.37% 2,110.96% — — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

American Rebel Holdings (AREB), a feisty microcap disruptor in patriotic consumer goods—from rebel-branded safes and apparel to its breakout American Rebel Light Beer—has delivered explosive growth, rocketing revenues from a mere $7,100 in 2016 to a $16 million peak in 2023 with a jaw-dropping 1,914% CAGR. This diversification tapped into post-pandemic “buy American” fervor, especially the beer’s 2023 launch fueling a 101% surge. Yet, 2024 brought a 29% revenue dip to $11.4 million amid widening losses to -$17.6 million, exposing margin erosion, cash burns, and debt spikes—classic growth pains for an ambitious innovator pivoting from high-end to volume-driven sales.

Despite the turbulence, AREB’s story screams turnaround potential: gross margins once hit 29%, reverse splits juiced per-share metrics, and analyst price targets flash a mind-blowing 60,000,000% upside from depressed levels, betting on beer distribution breakthroughs and U.S. manufacturing tailwinds. Insider action adds intrigue—a 10% owner snapped up $2.8 million in shares in early 2025, signaling conviction amid net selling, while negative equity and FCF outflows underscore the high-stakes bet on scaling to breakeven by 2026.

This suppressed valuation in penny-stock territory positions AREB as a classic high-risk, moonshot play—could the “Made in USA” beer crack national shelves and spark a Nasdaq relisting rally, or will dilution derail it? Dive into the full analysis for the charts, correlations, and catalysts that could ignite explosive upside.

Read full commentary →

American Rebel Holdings, Inc. (AREB) Latest News

News by impact score

Fine-tune

22 Jul

4 , 8:30 AM
Champion Safe, part of American Rebel Holdings (AREB), secured strategic growth capital to accelerate production and convert its record $3.9 million backlog into shipments and revenue. Securing growth capital enables faster production and backlog conversion, driving revenue growth and operational scaling.

1 Jul

3 , 2:30 PM
Champion Safe, part of American Rebel Holdings, partners with Dave Kindig on a new line of ultra-premium custom safes made from American steel with bold design and high craftsmanship. New premium product collaboration may lift brand visibility and sales in the safe market without altering overall company trajectory.

20 May

4 ACCESS Newswire, 8:00 AM
American Rebel Holdings CEO Andy Ross held Capitol Hill meetings in Washington DC, advanced Total Wine partnership and generated national brand momentum signaling American Rebel Light Beer offensive push. Capitol Hill meetings plus Total Wine partnership progress and national momentum mark major strategic moves that can shift company trajectory and investor sentiment.

13 May

4 Benzinga, 1:51 AM
American Rebel Holdings, Inc. (AREB) stock plunged nearly 30% in after-hours trading due to undisclosed reasons highlighted in recent reports. A nearly 30% after-hours stock slide represents a major shift in investor sentiment with potential to significantly alter short-term trajectory and performance.

12 May

4 ACCESS Newswire, 6:45 PM
American Rebel Holdings, Inc. announces Nasdaq panel determination, shareholder liquidity plan, and path forward on OTC Markets. Nasdaq delisting determination forces shift to OTC Markets, severely impacting liquidity, visibility, and investor sentiment despite liquidity plan.

27 Apr

4 ACCESS Newswire, 12:10 PM
American Rebel Holdings (NASDAQ: AREB) announces resumption of trading on Nasdaq and provides a shareholder update. Nasdaq trading resumption significantly improves stock liquidity, investor access, and market sentiment for AREB.

24 Mar

4 GlobeNewswire, 9:30 AM
American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) issued a stockholder update after completing a 1-for-100 reverse stock split, reducing common shares outstanding to 227,554, and disclosed an additional NASDAQ staff determination. Drastic 1-for-100 reverse split and additional NASDAQ staff determination signal acute financial distress and delisting risk, poised to significantly hinder future viability and market performance.

23 Mar

3 ACCESS Newswire, 8:00 AM
GAT Guns delivered standout results at Factory Shoot 2026 alongside Champion Safe, showcasing strong performance for American Rebel Holdings, Inc. (AREB). GAT Guns' standout results at Factory Shoot 2026 improve AREB's competitive positioning and market sentiment in firearms and safes.

19 Mar

4 GlobeNewswire, 9:30 AM
American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) announces 1-for-100 reverse stock split of its common stock and publicly traded warrants with round lot stockholder protection, effective March 23, 2026. 1-for-100 reverse split consolidates shares to meet listing rules but signals distress and often triggers sharp declines in price and investor confidence.

16 Mar

4 ACCESS Newswire, 8:00 AM
Burglars attacked a Champion Safe from American Rebel Holdings, Inc. (AREB) for hours using tools and torches but failed to open it, proving its exceptional security. Real-world endurance test against burglars validates Champion Safe's strength, driving positive investor sentiment and sales potential for AREB.

6 Mar

3 ACCESS Newswire, 8:48 AM
American Rebel Holdings, Inc. (NASDAQ:AREB) and American Rebel Light Beer named official beer sponsor for the 2026 Amalie Motor Oil NHRA Gatornationals in Gainesville, opening NHRA’s 75th anniversary season. Official sponsorship at major NHRA event boosts brand exposure and potential sales in motorsports demographic.

26 Feb

3 GlobeNewswire, 8:30 AM
Champion Safe builds sales momentum as Sports Inc. dealers shift to the enhanced Challenger 20 safe model. Dealer shift to enhanced Challenger 20 model generates sales momentum, moderately boosting AREB's financial performance and market positioning.

25 Feb

4 GlobeNewswire, 12:07 PM
American Rebel (NASDAQ: AREB) signs major partnership with Gulf Distributing for statewide distribution and saturation of American Rebel Light Beer in Alabama, positioning it as 'America’s Patriotic Beer'. Statewide saturation partnership with a top Alabama distributor markedly boosts AREB's beer market presence and revenue potential.

19 Feb

4 GlobeNewswire, 9:46 AM
American Rebel Light Beer accelerates national platform growth via rapid distributor-first expansion, major retail authorizations, and high-impact motorsports and music activations. Distributor expansions, retail authorizations, and promotional activations represent major strategic advances boosting AREB's market reach and brand visibility.

13 Feb

4 GlobeNewswire, 8:00 AM
American Rebel Holdings, Inc. (AREB) has partnered with Wil Fischer Distributing to enhance the distribution of its Light Beer in Missouri. This collaboration aims to expand the brand's reach and strengthen its market presence in the region, leveraging Wil Fischer's established distribution network. The partnership is a significant strategic move that could enhance market penetration and brand visibility for American Rebel's products.

12 Feb

4 GlobeNewswire, 8:30 AM
American Rebel Holdings, Inc. (AREB) has gained attention for its innovative safe designs that have proven effective during crises, including fires. The company's products are highlighted for their durability and security, appealing to consumers seeking reliable protection for valuables. As demand for such safety solutions increases, AREB positions itself as a leader in the market, leveraging its reputation to expand its customer base and enhance brand loyalty. The article emphasizes the company's commitment to quality and innovation in the face of challenges. The growing demand for reliable safety solutions and the company's strong market positioning are likely to significantly impact its future performance.

11 Feb

3 GlobeNewswire, 3:36 PM
American Rebel Holdings, Inc. (NASDAQ: AREB) has filed an appeal against a Nasdaq determination to delist its shares, which allows the company to maintain its listing status while awaiting a hearing. This move is part of the company's efforts to address compliance issues with Nasdaq's listing requirements. The appeal to preserve the listing indicates potential financial stability, but the long-term impact remains uncertain.

3 GlobeNewswire, 7:00 AM
American Rebel Holdings, Inc. (AREB) has announced its strategic transition to OTC Markets following a decision by its board not to appeal the Nasdaq delisting determination. This move is part of the company's efforts to maintain its operations and explore new opportunities in a different market environment. Transitioning to OTC Markets may moderately influence the company's market presence and investor sentiment.

3 Feb

4 GlobeNewswire, 8:30 AM
Champion Safe Company, a subsidiary of American Rebel Holdings, Inc. (AREB), reported strong year-over-year order growth for its heavy metal gun safes, indicating a robust demand in the market. This growth reflects the company's strategic focus on enhancing product offerings and expanding its customer base, contributing positively to AREB's overall performance. Significant order growth suggests a strong market demand that could enhance financial performance and competitive positioning.

28 Jan

4 GlobeNewswire, 8:30 AM
American Rebel Holdings, Inc. (AREB) has partnered with Tri-Eagle Sales to enhance the distribution and retail rollout of American Rebel Light Beer across North and North Central Florida. This collaboration aims to accelerate on-premise growth and strengthen the brand's presence in the region, reflecting a strategic move to capitalize on market momentum. The partnership with Tri-Eagle Sales is a significant strategic move that could enhance distribution and market presence, impacting future performance.

3 GlobeNewswire, 4:15 PM
American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) has announced a 1-for-20 reverse stock split of its common stock and publicly traded warrants, effective February 2, 2026. This move includes round lot stockholder protection. The reverse stock split may moderately influence market perception and stock liquidity, but its overall impact on the company's long-term trajectory is expected to be limited.

22 Jan

3 Associated Press Finance, 10:30 AM
American Rebel Holdings, Inc. (AREB) has been identified as one of the most active stocks in the market, reflecting heightened trading activity and investor interest. The company's performance is being closely monitored as it navigates its strategic initiatives and market dynamics. Increased trading activity indicates a moderate influence on market sentiment and potential operational aspects.

21 Jan

3 , 5:00 PM
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced a 1-for-20 reverse stock split, effective February 2, 2026, for all shareholders of record as of that date. The company is implementing this measure to protect round lot shareholders. The reverse stock split may moderately influence market perception and financial metrics but is not expected to drastically change the company's overall trajectory.

16 Jan

4 GlobeNewswire, 3:57 PM
American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the addition of Virginia’s Lawrence Distributing Company to its distribution network as it accelerates growth and expands retail rollouts for American Rebel Light Beer. This strategic move is part of the company's plans to enhance its market presence and drive sales as it heads into 2026. The addition of a new distributor significantly enhances market reach and sales potential, indicating a major strategic move for the company.

14 Jan

4 GlobeNewswire, 8:30 AM
Champion Safe, a subsidiary of American Rebel Holdings, Inc. (AREB), has reported over 75% annual growth, attributed to the successful launch of its SafeSource New York initiative. This growth reflects the company's expanding market presence and product offerings, positioning it favorably in the competitive landscape of safe manufacturing. The significant annual growth and successful product launch indicate a major strategic move that could enhance the company's market position and investor sentiment.

13 Jan

4 GlobeNewswire, 8:15 AM
American Rebel Holdings, Inc. (AREB) is expanding its distribution network for American Rebel Light Beer, with Virginia’s Lawrence Distributing Company added as a new distributor. This move is part of the company's strategy to accelerate growth and expand retail rollouts as it heads into 2026. The addition of a new distributor significantly enhances market reach and could lead to substantial growth in sales and brand presence.

9 Jan

3 GlobeNewswire, 8:00 AM
American Rebel Holdings, Inc. (AREB) announced that its board and executive leadership have converted approximately $2.05 million of accrued fees and compensation into equity. This move is aimed at strengthening stockholders' equity and reducing accrued liabilities, reflecting a commitment to improving the company's financial position. Converting accrued fees into equity may improve financial stability and investor sentiment, but the overall impact is expected to be limited.

8 Jan

4 GlobeNewswire, 1:10 PM
American Rebel Holdings, Inc. (AREB) is expanding its American Rebel Light Beer brand into Indiana through a partnership with working distributors. This initiative aims to enhance nationwide momentum and drive distributor-first growth, positioning the company for increased market presence and sales. The expansion into Indiana through distributor partnerships is a significant strategic move that could enhance market reach and investor sentiment.

6 Jan

4 GlobeNewswire, 8:30 AM
American Rebel Holdings, Inc. (AREB) reports over 35% growth in Champion Safe orders, driven by increased demand for their products. This surge reflects the company's strategic focus on expanding its market presence and enhancing product offerings, positioning it for continued growth in the safe and security sector. The significant growth in orders indicates a strong demand shift that could enhance financial performance and market positioning.

11 Dec

4 GlobeNewswire, 8:30 AM
Champion Safe, a subsidiary of American Rebel Holdings, Inc. (AREB), reported a remarkable 130% year-over-year growth attributed to its Balport Lock and Safe product line. This significant increase highlights the company's strong market performance and demand for its security solutions, positioning it favorably within the industry. The substantial growth in sales indicates a strong market demand that could significantly enhance the company's financial performance and competitive positioning.
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