stockrowAmerican Rebel Holdings, Inc. (AREB) vs Rocky Brands, Inc. (RCKY)
- American Rebel Holdings, Inc. AREB 0.04 −20.00%
- Rocky Brands, Inc. RCKY 51.92 −4.91%
American Rebel Holdings, Inc. and Rocky Brands, Inc. are both Footwear & Accessories companies. Rocky Brands, Inc. is the larger, with a market value of $391.5M against $1.6M — 244.7× the size. American Rebel Holdings, Inc. has negative trailing earnings, so its P/E is not meaningful; Rocky Brands, Inc. trades at 11.3×. Rocky Brands, Inc. grew revenue faster over the last twelve months: 10.8% against −14.1%. Rocky Brands, Inc. has the higher net margin (6.62% vs −295.9%) and the higher return on invested capital (8.17% vs −55.6%). Across the 19 metrics below, Rocky Brands, Inc. leads on 14 and American Rebel Holdings, Inc. on 5.
Valuation
Profitability
| Metric | AREB | RCKY | Footwear & Accessories median |
|---|---|---|---|
| Gross margin | (12.35%) | 43.44% | 49.08% |
| Operating margin | (202.36%) | 9.80% | 8.69% |
| Net margin | (295.88%) | 6.62% | 6.62% |
| Free cash flow margin | (82.67%) | 5.35% | 8.58% |
| Return on equity | (10,828.60%) | 13.19% | 13.50% |
| Return on assets | (112.73%) | 6.84% | 6.62% |
| Return on invested capital | (55.64%) | 8.17% | 10.98% |
Growth
Health
Dividend
Size
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