AppLovin Corporation

APP Communication Services Advertising Agencies

AppLovin Corporation’s revenue for fiscal 2025 (year ended December 2025) was $5.5 billion, up 70.0% from fiscal 2024.

Revenue
+52.8%
EPS
+55.8%
Free cash flow
+12.5%
Total debt
+0.12%

Quarter to June 2026, against a year earlier

377.20 21.10 +5.93%
Market cap
$90.9B
P/E
27.3×
Fwd P/E
14.6×
Dividend yield
—
F-score
8/9
Altman Z
30.21
Beneish M
−2.41
Dividend safety
n/a

AppLovin Corporation (APP) Gross margin

Alert me on Gross margin

AppLovin Corporation's gross margin over the twelve months to 30 June 2026 was 88.5%, up 0.6 percentage points from fiscal 2025 (87.9%). Over the past ten years it has ranged from 55.4% (fiscal 2022) to 87.9% (fiscal 2025) — the current reading is the highest in ten years. That is above the Advertising Agencies industry median of 44.7% and above the Communication Services sector median of 51.3%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 87.9% 4.01
FY2024 83.9% 3.21
FY2023 80.6% 25.23
FY2022 55.4% (0.88)
FY2022 56.3% (8.33)
FY2021 64.6% 0.82
FY2021 63.8% 2.09
FY2020 61.7% 0.79
FY2020 60.9% (14.81)
FY2019 75.7% 0.78

Quarterly newest first

Period Gross margin Change (points)
Jun 2026 88.3% (0.69)
Mar 2026 89.0% 0.02
Dec 2025 88.9% 1.37
Sep 2025 87.6% (0.12)
23 more quarters

Against its own ten years

Low 55.4% High 87.9%
Ten-year median 64.6%
Current reading's percentile 88

Gross margin against peers

Company Gross margin
ZD Ziff Davis, Inc. compare 92.3%
APP AppLovin Corporation 88.5%
DV DoubleVerify Holdings, Inc. compare 82.2%
TTD The Trade Desk compare 76.9%
MGNI Magnite, Inc. compare 66.6%
STGW Stagwell Inc. compare 36.0%
WPP WPP PLC compare 17.2%
OMC Omnicom Group Inc. compare 12.6%
LFTO Liftoff Mobile, Inc compare —
Advertising Agencies industry median 44.7%
Communication Services sector median 51.3%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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