AppLovin Corporation APP
310.75
(1.72)
(0.55%)
as of 25 Sep
- Market cap
- $105.3B
- P/E
- 23.8×
Follow APP
Indexes
indicate stock being part of an index,
Growth Flags
show if company had growth for consecutive years
AppLovin Corporation (APP) Gross margin
AppLovin Corporation's gross margin over the twelve months to 30 June 2026 was 88.5%, up 0.6 percentage points from fiscal 2025 (87.9%). Over the past ten years it has ranged from 55.4% (fiscal 2022) to 87.9% (fiscal 2025) — the current reading is the highest in ten years. That is above the Advertising Agencies industry median of 44.3% and above the Communication Services sector median of 53.1%.
Gross margin, annual
Annual
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 87.9% | 4.01 |
| FY2024 | 83.9% | 3.21 |
| FY2023 | 80.6% | 25.23 |
| FY2022 | 55.4% | (0.88) |
| FY2022 | 56.3% | (8.33) |
| FY2021 | 64.6% | 0.82 |
| FY2021 | 63.8% | 2.09 |
| FY2020 | 61.7% | 0.79 |
| FY2020 | 60.9% | (14.81) |
| FY2019 | 75.7% | 0.78 |
Quarterly
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 88.3% | (0.69) |
| Mar 2026 | 89.0% | 0.02 |
| Dec 2025 | 88.9% | 1.37 |
| Sep 2025 | 87.6% | (0.12) |
| 23 more quarters | Free account |
Against its own ten years
Low 55.4%
High 87.9%
Ten-year median
64.6%
Current reading's percentile
100
Gross margin against peers
| Company | Gross margin |
|---|---|
| APP AppLovin Corporation | 88.5% |
| ZD Ziff Davis, Inc. compare | 85.0% |
| DV DoubleVerify Holdings, Inc. compare | 82.4% |
| TTD The Trade Desk compare | 76.9% |
| MGNI Magnite, Inc. compare | 64.8% |
| CCO Clear Channel Outdoor Holdings, Inc. compare | 54.1% |
| STGW Stagwell Inc. compare | 35.8% |
| WPP WPP PLC compare | 17.2% |
| OMC Omnicom Group Inc. compare | 11.2% |
| Advertising Agencies industry median | 44.3% |
| Communication Services sector median | 53.1% |
| Market median | 46.3% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on APP
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement