AppLovin Corporation APP

310.75 (1.72) (0.55%) as of 25 Sep
Market cap
$105.3B
P/E
23.8×
Indexes indicate stock being part of an index,
Growth Flags show if company had growth for consecutive years

AppLovin Corporation (APP) Free cash flow margin

AppLovin Corporation's free cash flow margin over the twelve months to 30 June 2026 was 66.3%, down 5.6 percentage points from fiscal 2025 (71.9%). Over the past ten years it has ranged from −31.7% (fiscal 2022) to 71.9% (fiscal 2025) — the current reading is the highest in ten years. That is above the Advertising Agencies industry median of 0.00% and above the Communication Services sector median of 0.63%.

Free cash flow margin, annual

Annual

Period Free cash flow margin Change (points)
FY2025 71.9% 7.76
FY2024 64.2% 9.80
FY2023 54.4% 86.06
FY2022 −31.7% (45.32)
FY2022 13.6% 0.30
FY2021 13.3% 0.38
FY2021 13.0% (2.18)
FY2020 15.1% (0.22)
FY2020 15.4% (4.27)
FY2019 19.6% (0.34)

Against its own ten years

Low −31.7% High 71.9%
Ten-year median 15.4%
Current reading's percentile 100

Free cash flow margin against peers

Company Free cash flow margin
APP AppLovin Corporation 66.3%
TTD The Trade Desk compare 28.9%
MGNI Magnite, Inc. compare 27.0%
ZD Ziff Davis, Inc. compare 22.0%
DV DoubleVerify Holdings, Inc. compare 20.9%
OMC Omnicom Group Inc. compare 10.7%
STGW Stagwell Inc. compare 5.00%
WPP WPP PLC compare 0.00%
CCO Clear Channel Outdoor Holdings, Inc. compare −30.6%
Advertising Agencies industry median 0.00%
Communication Services sector median 0.63%
Market median 0.00%

What Free cash flow margin is

Free Cash Flow Margin tells an investor how much of each sale turns into cash the company keeps after paying for investment in its assets.

(Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)) ÷ Revenue

The full definition of Free cash flow margin →

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