AppLovin Corporation (APP) vs WPP PLC (WPP)
AppLovin Corporation and WPP PLC are both Advertising Agencies companies. AppLovin Corporation is the larger, with a market value of $105.3B against $5.5B — 19.2× the size. WPP PLC trades at the lower P/E: 19.3× against 23.8×. AppLovin Corporation grew revenue faster over the last twelve months: 76.3% against 12.5%. AppLovin Corporation has the higher net margin (64.6% vs 4.18%) and the higher return on invested capital (91.2% vs 0.00%). Across the 19 metrics below, AppLovin Corporation leads on 15 and WPP PLC on 4.
Valuation
Profitability
| Metric | APP | WPP | Advertising Agencies median |
|---|---|---|---|
| Gross margin | 88.46% | 17.21% | 44.25% |
| Operating margin | 77.44% | 0.00% | 0.00% |
| Net margin | 64.58% | 4.18% | (6.98%) |
| Free cash flow margin | 66.30% | 0.00% | 0.00% |
| Return on equity | 203.69% | 0.00% | 0.00% |
| Return on assets | 61.99% | 0.00% | 0.00% |
| Return on invested capital | 91.19% | 0.00% | 0.00% |
Growth
Health
Dividend
Size
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