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AppLovin Corporation (APP) vs WPP PLC (WPP)

AppLovin Corporation and WPP PLC are both Advertising Agencies companies. AppLovin Corporation is the larger, with a market value of $93.5B against $5.9B — 15.9× the size. WPP PLC trades at the lower P/E: 20.3× against 20.4×. AppLovin Corporation grew revenue faster over the last twelve months: 76.3% against 12.5%. AppLovin Corporation has the higher net margin (64.6% vs 4.18%) and the higher return on invested capital (91.2% vs 0.00%). Across the 18 metrics below, AppLovin Corporation leads on 14 and WPP PLC on 4.

Valuation

Metric APP WPP Advertising Agencies median
P/E 20.36 20.26 20.12
P/S 13.09 n/m 0.72
P/B 28.25 n/m 1.22
Price to free cash flow 20.14 n/m 8.69
EV/EBITDA 16.60 0.79 12.89
EV/Sales 13.18 0.11 1.05
Earnings yield 4.91% 4.94% (4.37%)
Free cash flow yield 4.97% 0.00% 0.00%

Profitability

Metric APP WPP Advertising Agencies median
Gross margin 88.46% 17.21% 42.75%
Operating margin 77.44% 0.00% 0.00%
Net margin 64.58% 4.18% (7.63%)
Free cash flow margin 66.30% 0.00% 0.00%
Return on equity 203.69% 0.00% 0.00%
Return on assets 61.99% 0.00% 0.00%
Return on invested capital 91.19% 0.00% 0.00%

Growth

Metric APP WPP Advertising Agencies median
Revenue growth (TTM) 76.34% 12.46% 5.73%
EPS growth (last fiscal year) 115.23% (141.77%) 34.44%
Revenue growth, 5-year CAGR 30.45% 3.00% 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric APP WPP Advertising Agencies median
Debt to equity 1.11 1.92 0.04
Current ratio 4.30 0.87 1.46
Net debt to EBITDA 0.23 2.70 0.01

Dividend

Metric APP WPP Advertising Agencies median
Dividend yield — 3.69% 3.97%
Payout ratio — — —

Size

Metric APP WPP Advertising Agencies median
Market cap 93.46b 5.86b 54.09m

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