MediaAlpha, Inc. (MAX) vs ZipRecruiter, Inc. (ZIP)

MediaAlpha, Inc. and ZipRecruiter, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $715.6M against $398.8M — 1.8× the size. MediaAlpha, Inc. trades at the lower P/E: 6.5× against 12.6×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 0.41%. MediaAlpha, Inc. has the higher net margin (7.94% vs 6.20%) and the higher return on invested capital (35.6% vs 2.14%). Across the 20 metrics below, MediaAlpha, Inc. leads on 16 and ZipRecruiter, Inc. on 4.

Valuation

Metric MAX ZIP Internet Content & Information median
P/E 6.52 12.60 11.54
P/S 0.50 0.80 0.86
P/B n/m n/m 1.20
Price to free cash flow 10.96 23.91 9.63
EV/EBITDA 8.83 32.38 8.68
EV/Sales 0.63 0.97 1.18
Earnings yield 15.33% 7.94% (2.42%)
Free cash flow yield 9.12% 4.18% 2.27%

Profitability

Metric MAX ZIP Internet Content & Information median
Gross margin 14.71% 89.12% 66.84%
Operating margin 6.89% 0.35% (3.41%)
Net margin 7.94% 6.20% (3.02%)
Free cash flow margin 4.60% 3.33% 1.75%
Return on equity (314.09%) (56.24%) 0.00%
Return on assets 31.91% 6.14% (0.36%)
Return on invested capital 35.63% 2.14% 0.00%

Growth

Metric MAX ZIP Internet Content & Information median
Revenue growth (TTM) 13.84% 0.41% 2.65%
EPS growth (last fiscal year) 25.81% (184.62%) 34.45%
Revenue growth, 5-year CAGR 13.75% 1.43% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MAX ZIP Internet Content & Information median
Debt to equity (35.71) (7.49) 0.01
Current ratio 1.29 3.03 1.82
Net debt to EBITDA 4.09 (19.67) (0.48)

Dividend

Metric MAX ZIP Internet Content & Information median
Dividend yield — — 1.07%
Payout ratio — — 0.28

Size

Metric MAX ZIP Internet Content & Information median
Market cap 715.56m 398.80m 318.52m

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