MediaAlpha, Inc. (MAX) vs Hello Group Inc. Sponsored ADR (MOMO)

MediaAlpha, Inc. and Hello Group Inc. Sponsored ADR are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $591.8M against $518.3M — 1.1× the size. Hello Group Inc. Sponsored ADR trades at the lower P/E: 5.0× against 5.3×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 3.22%. Hello Group Inc. Sponsored ADR has the higher net margin (11.0% vs 7.94%) and the lower return on invested capital (31.6% vs 35.6%). Across the 20 metrics below, Hello Group Inc. Sponsored ADR leads on 12 and MediaAlpha, Inc. on 8.

Valuation

Metric MAX MOMO Internet Content & Information median
P/E 5.27 4.99 10.24
P/S 0.41 0.52 0.87
P/B n/m 0.49 1.32
Price to free cash flow 8.85 5.18 8.85
EV/EBITDA 7.47 n/m 8.86
EV/Sales 0.53 (0.33) 1.15
Earnings yield 18.99% 20.04% (1.58%)
Free cash flow yield 11.30% 19.30% 2.32%

Profitability

Metric MAX MOMO Internet Content & Information median
Gross margin 14.71% 37.29% 66.84%
Operating margin 6.89% 11.88% (3.41%)
Net margin 7.94% 10.96% (3.02%)
Free cash flow margin 4.60% 10.23% 1.75%
Return on equity (314.09%) 0.00% 0.00%
Return on assets 31.91% 7.60% (0.36%)
Return on invested capital 35.63% 31.59% 0.00%

Growth

Metric MAX MOMO Internet Content & Information median
Revenue growth (TTM) 13.84% 3.22% 2.65%
EPS growth (last fiscal year) 25.81% (10.81%) —
Revenue growth, 5-year CAGR 13.75% (8.43%) 9.73%
Net income growth, 5-year CAGR 0.00% (18.63%) 0.00%

Health

Metric MAX MOMO Internet Content & Information median
Debt to equity (35.71) 0.00 0.01
Current ratio 1.29 5.13 1.82
Net debt to EBITDA 4.09 (3.87) (0.48)

Dividend

Metric MAX MOMO Internet Content & Information median
Dividend yield — 6.89% 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric MAX MOMO Internet Content & Information median
Market cap 591.81m 518.28m 283.68m

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