MediaAlpha, Inc. (MAX) vs Taboola.com Ltd. (TBLA)

MediaAlpha, Inc. and Taboola.com Ltd. are both Internet Content & Information companies. Taboola.com Ltd. is the larger, with a market value of $932.0M against $591.8M — 1.6× the size. MediaAlpha, Inc. trades at the lower P/E: 5.3× against 8.4×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 8.00%. MediaAlpha, Inc. has the higher net margin (7.94% vs 6.05%) and the higher return on invested capital (35.6% vs 9.05%). Across the 20 metrics below, MediaAlpha, Inc. leads on 11 and Taboola.com Ltd. on 9.

Valuation

Metric MAX TBLA Internet Content & Information median
P/E 5.27 8.38 10.24
P/S 0.41 0.49 0.87
P/B n/m 1.03 1.32
Price to free cash flow 8.85 4.82 8.85
EV/EBITDA 7.47 4.33 8.86
EV/Sales 0.53 0.46 1.15
Earnings yield 18.99% 11.94% (1.58%)
Free cash flow yield 11.30% 20.75% 2.32%

Profitability

Metric MAX TBLA Internet Content & Information median
Gross margin 14.71% 29.74% 66.84%
Operating margin 6.89% 6.47% (3.41%)
Net margin 7.94% 6.05% (3.02%)
Free cash flow margin 4.60% 10.23% 1.75%
Return on equity (314.09%) 12.75% 0.00%
Return on assets 31.91% 7.72% (0.36%)
Return on invested capital 35.63% 9.05% 0.00%

Growth

Metric MAX TBLA Internet Content & Information median
Revenue growth (TTM) 13.84% 8.00% 2.65%
EPS growth (last fiscal year) 25.81% 1,400.00% —
Revenue growth, 5-year CAGR 13.75% 9.97% 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MAX TBLA Internet Content & Information median
Debt to equity (35.71) 0.08 0.01
Current ratio 1.29 1.11 1.82
Net debt to EBITDA 4.09 (0.13) (0.48)

Dividend

Metric MAX TBLA Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric MAX TBLA Internet Content & Information median
Market cap 591.81m 932.04m 283.68m

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