MediaAlpha, Inc. (MAX) vs Taboola.com Ltd. (TBLA)
- MediaAlpha, Inc. MAX 14.01 −3.04%
- Taboola.com Ltd. TBLA 2.02 −6.91%
MediaAlpha, Inc. and Taboola.com Ltd. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $855.3M against $586.2M — 1.5× the size. Taboola.com Ltd. trades at the lower P/E: 5.3× against 7.0×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 8.00%. MediaAlpha, Inc. has the higher net margin (8.35% vs 6.05%) and the higher return on invested capital (33.2% vs 9.05%). Across the 21 metrics below, Taboola.com Ltd. leads on 14 and MediaAlpha, Inc. on 7.
Valuation
Profitability
| Metric | MAX | TBLA | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 14.84% | 29.74% | 63.25% |
| Operating margin | 7.22% | 6.47% | (1.87%) |
| Net margin | 8.35% | 6.05% | (1.37%) |
| Free cash flow margin | 4.19% | 10.23% | 3.47% |
| Return on equity | (469.64%) | 12.75% | (1.19%) |
| Return on assets | 33.85% | 7.72% | 0.00% |
| Return on invested capital | 33.20% | 9.05% | 0.00% |
Growth
Health
Dividend
Size
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