MediaAlpha, Inc. (MAX) vs Taboola.com Ltd. (TBLA)
MediaAlpha, Inc. and Taboola.com Ltd. are both Internet Content & Information companies. Taboola.com Ltd. is the larger, with a market value of $932.0M against $591.8M — 1.6× the size. MediaAlpha, Inc. trades at the lower P/E: 5.3× against 8.4×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 8.00%. MediaAlpha, Inc. has the higher net margin (7.94% vs 6.05%) and the higher return on invested capital (35.6% vs 9.05%). Across the 20 metrics below, MediaAlpha, Inc. leads on 11 and Taboola.com Ltd. on 9.
Valuation
Profitability
| Metric | MAX | TBLA | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 14.71% | 29.74% | 66.84% |
| Operating margin | 6.89% | 6.47% | (3.41%) |
| Net margin | 7.94% | 6.05% | (3.02%) |
| Free cash flow margin | 4.60% | 10.23% | 1.75% |
| Return on equity | (314.09%) | 12.75% | 0.00% |
| Return on assets | 31.91% | 7.72% | (0.36%) |
| Return on invested capital | 35.63% | 9.05% | 0.00% |
Growth
Health
Dividend
Size
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