MediaAlpha, Inc. (MAX) vs Taboola.com Ltd. (TBLA)

MediaAlpha, Inc. and Taboola.com Ltd. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $855.3M against $586.2M — 1.5× the size. Taboola.com Ltd. trades at the lower P/E: 5.3× against 7.0×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 8.00%. MediaAlpha, Inc. has the higher net margin (8.35% vs 6.05%) and the higher return on invested capital (33.2% vs 9.05%). Across the 21 metrics below, Taboola.com Ltd. leads on 14 and MediaAlpha, Inc. on 7.

Valuation

Metric MAX TBLA Internet Content & Information median
P/E 6.99 5.27 12.38
P/S 0.59 0.31 0.93
P/B 38.58 0.65 1.24
Price to free cash flow 14.06 3.03 10.76
EV/EBITDA 9.54 2.62 10.74
EV/Sales 0.71 0.28 1.20
Earnings yield 14.30% 18.97% (1.71%)
Free cash flow yield 7.11% 32.96% 4.26%

Profitability

Metric MAX TBLA Internet Content & Information median
Gross margin 14.84% 29.74% 63.25%
Operating margin 7.22% 6.47% (1.87%)
Net margin 8.35% 6.05% (1.37%)
Free cash flow margin 4.19% 10.23% 3.47%
Return on equity (469.64%) 12.75% (1.19%)
Return on assets 33.85% 7.72% 0.00%
Return on invested capital 33.20% 9.05% 0.00%

Growth

Metric MAX TBLA Internet Content & Information median
Revenue growth (TTM) 15.22% 8.00% 6.92%
EPS growth (last fiscal year) 25.81% 1,400.00% 34.37%
Revenue growth, 5-year CAGR 13.75% 9.97% 10.46%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MAX TBLA Internet Content & Information median
Debt to equity 8.85 0.08 0.01
Current ratio 1.32 1.11 1.84
Net debt to EBITDA 4.09 (0.13) (0.53)

Dividend

Metric MAX TBLA Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric MAX TBLA Internet Content & Information median
Market cap 855.32m 586.24m 693.23m

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