MediaAlpha, Inc. (MAX) vs NerdWallet, Inc. (NRDS)

MediaAlpha, Inc. and NerdWallet, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $855.3M against $730.6M — 1.2× the size. MediaAlpha, Inc. trades at the lower P/E: 7.0× against 14.6×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 15.2% against 11.3%. MediaAlpha, Inc. has the higher net margin (8.35% vs 6.06%) and the higher return on invested capital (33.2% vs 17.0%). Across the 22 metrics below, NerdWallet, Inc. leads on 14 and MediaAlpha, Inc. on 8.

Valuation

Metric MAX NRDS Internet Content & Information median
P/E 6.99 14.61 12.38
P/S 0.59 0.83 0.93
P/B 38.58 2.16 1.24
Price to free cash flow 14.06 5.61 10.76
EV/EBITDA 9.54 6.57 10.74
EV/Sales 0.71 0.83 1.20
Earnings yield 14.30% 6.85% (1.71%)
Free cash flow yield 7.11% 17.82% 4.26%

Profitability

Metric MAX NRDS Internet Content & Information median
Gross margin 14.84% 93.85% 63.25%
Operating margin 7.22% 8.25% (1.87%)
Net margin 8.35% 6.06% (1.37%)
Free cash flow margin 4.19% 14.83% 3.47%
Return on equity (469.64%) 14.41% (1.19%)
Return on assets 33.85% 11.50% 0.00%
Return on invested capital 33.20% 17.03% 0.00%

Growth

Metric MAX NRDS Internet Content & Information median
Revenue growth (TTM) 15.22% 11.26% 6.92%
EPS growth (last fiscal year) 25.81% 68.42% 34.37%
Revenue growth, 5-year CAGR 13.75% 27.81% 10.46%
Net income growth, 5-year CAGR 0.00% 55.83% 0.00%

Health

Metric MAX NRDS Internet Content & Information median
Debt to equity 8.85 0.00 0.01
Current ratio 1.32 2.74 1.84
Net debt to EBITDA 4.09 (0.88) (0.53)

Dividend

Metric MAX NRDS Internet Content & Information median
Dividend yield — — 1.19%
Payout ratio — — 0.27

Size

Metric MAX NRDS Internet Content & Information median
Market cap 855.32m 730.64m 693.23m

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