MediaAlpha, Inc. (MAX) vs NerdWallet, Inc. (NRDS)

MediaAlpha, Inc. and NerdWallet, Inc. are both Internet Content & Information companies. MediaAlpha, Inc. is the larger, with a market value of $591.8M against $524.2M — 1.1× the size. MediaAlpha, Inc. trades at the lower P/E: 5.3× against 9.3×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 11.5%. MediaAlpha, Inc. has the higher net margin (7.94% vs 7.56%) and the higher return on invested capital (35.6% vs 20.9%). Across the 21 metrics below, NerdWallet, Inc. leads on 12 and MediaAlpha, Inc. on 9.

Valuation

Metric MAX NRDS Internet Content & Information median
P/E 5.27 9.34 10.24
P/S 0.41 0.64 0.87
P/B n/m 1.70 1.32
Price to free cash flow 8.85 3.76 8.85
EV/EBITDA 7.47 3.89 8.86
EV/Sales 0.53 0.58 1.15
Earnings yield 18.99% 10.71% (1.58%)
Free cash flow yield 11.30% 26.60% 2.32%

Profitability

Metric MAX NRDS Internet Content & Information median
Gross margin 14.71% 93.50% 66.84%
Operating margin 6.89% 10.23% (3.41%)
Net margin 7.94% 7.56% (3.02%)
Free cash flow margin 4.60% 17.12% 1.75%
Return on equity (314.09%) 18.16% 0.00%
Return on assets 31.91% 14.54% (0.36%)
Return on invested capital 35.63% 20.85% 0.00%

Growth

Metric MAX NRDS Internet Content & Information median
Revenue growth (TTM) 13.84% 11.51% 2.65%
EPS growth (last fiscal year) 25.81% 68.42% —
Revenue growth, 5-year CAGR 13.75% 27.81% 9.73%
Net income growth, 5-year CAGR 0.00% 55.83% 0.00%

Health

Metric MAX NRDS Internet Content & Information median
Debt to equity (35.71) 0.00 0.01
Current ratio 1.29 2.62 1.82
Net debt to EBITDA 4.09 (0.88) (0.48)

Dividend

Metric MAX NRDS Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric MAX NRDS Internet Content & Information median
Market cap 591.81m 524.17m 283.68m

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