Baidu, Inc. (BIDU) vs Meta Platforms, Inc. (META)

Baidu, Inc. and Meta Platforms, Inc. are both Internet Content & Information companies. Meta Platforms, Inc. is the larger, with a market value of $1.88T against $22.8B — 82.3× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Meta Platforms, Inc. trades at 26.4×. Meta Platforms, Inc. grew revenue faster over the last twelve months: 27.7% against 2.43%. Meta Platforms, Inc. has the higher net margin (29.8% vs −2.38%) and the higher return on invested capital (21.3% vs −2.17%). Across the 20 metrics below, Meta Platforms, Inc. leads on 14 and Baidu, Inc. on 6.

Valuation

Metric BIDU META Internet Content & Information median
P/E n/m 26.37 11.54
P/S 1.45 7.90 0.86
P/B 0.69 6.91 1.20
Price to free cash flow 367.12 44.02 9.63
EV/EBITDA n/m 16.39 8.68
EV/Sales 0.78 7.87 1.18
Earnings yield (1.90%) 3.79% (2.42%)
Free cash flow yield 0.27% 2.27% 2.27%

Profitability

Metric BIDU META Internet Content & Information median
Gross margin 40.92% 81.75% 66.84%
Operating margin (5.36%) 38.08% (3.41%)
Net margin (2.38%) 29.84% (3.02%)
Free cash flow margin 0.00% 17.95% 1.75%
Return on equity 0.00% 29.85% 0.00%
Return on assets (0.67%) 18.29% (0.36%)
Return on invested capital (2.17%) 21.34% 0.00%

Growth

Metric BIDU META Internet Content & Information median
Revenue growth (TTM) 2.43% 27.65% 2.65%
EPS growth (last fiscal year) (74.82%) (1.55%) 34.45%
Revenue growth, 5-year CAGR 2.38% 18.51% 9.73%
Net income growth, 5-year CAGR (25.34%) 15.71% 0.00%

Health

Metric BIDU META Internet Content & Information median
Debt to equity 0.29 0.32 0.01
Current ratio 2.33 2.23 1.82
Net debt to EBITDA (2.46) (0.22) (0.48)

Dividend

Metric BIDU META Internet Content & Information median
Dividend yield — 0.30% 1.07%
Payout ratio — 0.08 0.28

Size

Metric BIDU META Internet Content & Information median
Market cap 22.80b 1.88t 318.52m

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