Baidu, Inc. (BIDU) vs Meta Platforms, Inc. (META)

Baidu, Inc. and Meta Platforms, Inc. are both Internet Content & Information companies. Meta Platforms, Inc. is the larger, with a market value of $1.55T against $22.0B — 70.5× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Meta Platforms, Inc. trades at 20.4×. Meta Platforms, Inc. grew revenue faster over the last twelve months: 27.5% against 2.43%. Meta Platforms, Inc. has the higher net margin (31.2% vs −2.58%) and the higher return on invested capital (18.3% vs −2.17%). Across the 19 metrics below, Meta Platforms, Inc. leads on 13 and Baidu, Inc. on 6.

Valuation

Metric BIDU META Internet Content & Information median
P/E n/m 20.41 12.38
P/S 1.45 6.40 0.93
P/B 0.69 5.67 1.24
Price to free cash flow n/m 53.95 10.76
EV/EBITDA n/m 14.80 10.74
EV/Sales 0.78 6.39 1.20
Earnings yield (2.33%) 4.90% (1.71%)
Free cash flow yield (8.49%) 1.85% 4.26%

Profitability

Metric BIDU META Internet Content & Information median
Gross margin 40.92% 81.03% 63.25%
Operating margin (5.36%) 32.86% (1.87%)
Net margin (2.58%) 31.15% (1.37%)
Free cash flow margin 0.00% 11.86% 3.47%
Return on equity 0.00% 32.26% (1.19%)
Return on assets (0.73%) 19.23% 0.00%
Return on invested capital (2.17%) 18.32% 0.00%

Growth

Metric BIDU META Internet Content & Information median
Revenue growth (TTM) 2.43% 27.53% 6.92%
EPS growth (last fiscal year) (74.82%) (1.55%) 34.37%
Revenue growth, 5-year CAGR 2.38% 18.51% 10.46%
Net income growth, 5-year CAGR (25.34%) 15.71% 0.00%

Health

Metric BIDU META Internet Content & Information median
Debt to equity 0.29 0.30 0.01
Current ratio 2.33 1.90 1.84
Net debt to EBITDA (2.46) (0.22) (0.53)

Dividend

Metric BIDU META Internet Content & Information median
Dividend yield — 0.35% 1.19%
Payout ratio — 0.07 0.27

Size

Metric BIDU META Internet Content & Information median
Market cap 21.95b 1.55t 693.23m

Compare with another peer

Any metric, up to five companies and an Excel export Powerpack