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Baidu, Inc. (BIDU) vs Alphabet Inc. (GOOGL)

Baidu, Inc. and Alphabet Inc. are both Internet Content & Information companies. Alphabet Inc. is the larger, with a market value of $3.45T against $22.0B — 156.9× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Alphabet Inc. trades at 14.6×. Alphabet Inc. grew revenue faster over the last twelve months: 22.2% against 2.43%. Alphabet Inc. has the higher net margin (50.0% vs −2.58%) and the higher return on invested capital (18.3% vs −2.17%). Across the 19 metrics below, Alphabet Inc. leads on 15 and Baidu, Inc. on 4.

Valuation

Metric BIDU GOOGL Internet Content & Information median
P/E n/m 14.61 12.38
P/S 1.45 7.37 0.93
P/B 0.69 5.27 1.24
Price to free cash flow n/m 175.85 10.76
EV/EBITDA n/m 18.02 10.74
EV/Sales 0.78 7.07 1.20
Earnings yield (2.33%) 6.84% (1.71%)
Free cash flow yield (8.49%) 0.57% 4.26%

Profitability

Metric BIDU GOOGL Internet Content & Information median
Gross margin 40.92% 60.86% 63.25%
Operating margin (5.36%) 33.32% (1.87%)
Net margin (2.58%) 49.95% (1.37%)
Free cash flow margin 0.00% 4.19% 3.47%
Return on equity 0.00% 44.98% (1.19%)
Return on assets (0.73%) 30.56% 0.00%
Return on invested capital (2.17%) 18.25% 0.00%

Growth

Metric BIDU GOOGL Internet Content & Information median
Revenue growth (TTM) 2.43% 22.21% 6.92%
EPS growth (last fiscal year) (74.82%) 34.45% 34.37%
Revenue growth, 5-year CAGR 2.38% 17.15% 10.46%
Net income growth, 5-year CAGR (25.34%) 26.83% 0.00%

Health

Metric BIDU GOOGL Internet Content & Information median
Debt to equity 0.29 0.18 0.01
Current ratio 2.33 2.79 1.84
Net debt to EBITDA (2.46) (0.53) (0.53)

Dividend

Metric BIDU GOOGL Internet Content & Information median
Dividend yield — 0.30% 1.19%
Payout ratio — 0.04 0.27

Size

Metric BIDU GOOGL Internet Content & Information median
Market cap 21.95b 3.45t 693.23m

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