Baidu, Inc. (BIDU) vs Alphabet Inc. (GOOG)
Baidu, Inc. and Alphabet Inc. are both Internet Content & Information companies. Alphabet Inc. is the larger, with a market value of $4.17T against $24.1B — 172.9× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Alphabet Inc. trades at 16.9×. Alphabet Inc. grew revenue faster over the last twelve months: 20.1% against 2.43%. Alphabet Inc. has the higher net margin (54.8% vs −2.38%) and the higher return on invested capital (18.6% vs −2.17%). Across the 20 metrics below, Alphabet Inc. leads on 14 and Baidu, Inc. on 6.
Valuation
Profitability
| Metric | BIDU | GOOG | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 40.92% | 60.90% | 66.84% |
| Operating margin | (5.36%) | 33.11% | (3.41%) |
| Net margin | (2.38%) | 54.75% | (3.02%) |
| Free cash flow margin | 0.00% | 11.95% | 1.75% |
| Return on equity | 0.00% | 49.55% | 0.00% |
| Return on assets | (0.67%) | 34.29% | (0.36%) |
| Return on invested capital | (2.17%) | 18.60% | 0.00% |
Growth
Health
Dividend
Size
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