Thursday 15 October 2026
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Wayfair Inc.
W Consumer Cyclical Internet Retail
Wayfair Inc.’s revenue for fiscal 2025 (year ended December 2025) was $12.5 billion, up 5.11% from fiscal 2024. In the quarter to June 2026, revenue grew 7.52%, EPS fell 106.9%, free cash flow grew 28.5% and total debt fell 3.02%, each against the same quarter a year earlier. Dividend growth for five consecutive years.
111.47
6.69
+6.38%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Price, $ | |||||||||||||||
| Price, $ | Low | 27.60 | 34.30 | 60.53 | 78.61 | 21.70 | 183.74 | 28.11 | 29.51 | 37.35 | 20.41 |
Analyst estimates 2026–2028 Powerpack |
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| High | 49.34 | 84.19 | 151.20 | 173.72 | 349.08 | 369.00 | 197.77 | 90.71 | 76.18 | 114.92 | |||||
| People | |||||||||||||||
| People | Employees | 5,637 | 7,751 | 12,124 | 16,985 | 16,122 | 16,681 | 15,745 | 14,400 | 13,500 | 12,800 | ||||
| Revenue/emp, $m | 0.60 | 0.61 | 0.56 | 0.54 | 0.88 | 0.82 | 0.78 | 0.83 | 0.88 | 0.97 | |||||
| Income, $m | |||||||||||||||
| Income, $m | Revenue | 3,380 | 4,721 | 6,779 | 9,127 | 14,145 | 13,708 | 12,218 | 12,003 | 11,851 | 12,457 | ||||
| Gross margin, % | 23.90 | 23.70 | 23.41 | 23.52 | 29.07 | 28.41 | 27.96 | 30.55 | 30.16 | 30.22 | |||||
| EBT | (194) | (244) | (502) | (982) | 205 | (130) | (1,319) | (729) | (482) | (304) | |||||
| EBT margin, % | (5.73) | (5.17) | (7.41) | (10.76) | 1.45 | (0.95) | (10.80) | (6.07) | (4.07) | (2.44) | |||||
| Net income | (194) | (245) | (504) | (985) | 185 | (131) | (1,331) | (738) | (492) | (313) | |||||
| Depreciation | 56 | 93 | 146 | 254 | 420 | 329 | 379 | 425 | 396 | 314 | |||||
| Per share, $ | |||||||||||||||
| Per share, $ | Revenue | 39.78 | 54.27 | 75.77 | 99.21 | 147.34 | 131.81 | 115.26 | 105.29 | 96.35 | 97.32 | ||||
| Earnings | (2.29) | (2.81) | (5.63) | (10.68) | 1.93 | (1.26) | (12.54) | (6.47) | (4.01) | (2.44) | |||||
| Cash flow | 0.74 | 0.39 | 0.95 | (2.14) | 14.76 | 3.94 | (6.36) | 3.06 | 2.58 | 4.17 | |||||
| Capex | (1.14) | (1.15) | (1.78) | (2.96) | (1.94) | (0.97) | (1.75) | (1.30) | (0.59) | (0.55) | |||||
| Free cash flow | (0.40) | (0.77) | (0.83) | (5.10) | 12.82 | 2.97 | (8.11) | 1.76 | 1.98 | 3.63 | |||||
| Book value | 0.93 | (0.56) | (3.70) | (10.26) | (12.42) | (15.57) | (24.06) | (23.75) | (22.40) | (21.73) | |||||
| Shares, m | 85 | 87 | 89 | 92 | 96 | 104 | 106 | 114 | 123 | 128 | |||||
| Valuation, × | |||||||||||||||
| Valuation, × | P/E | 0.00 | 0.00 | 0.00 | 0.00 | 118.23 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | ||||
| P/S | 0.88 | 1.49 | 1.19 | 0.91 | 1.53 | 1.44 | 0.28 | 0.56 | 0.46 | 1.03 | |||||
| P/B | 37.66 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |||||
| EV/Sales | 0.79 | 1.45 | 1.18 | 0.96 | 1.54 | 1.49 | 0.44 | 0.70 | 0.59 | 1.17 | |||||
| EV/FCF | (78.77) | (102.41) | (107.85) | (18.73) | 17.66 | 66.05 | (6.20) | 42.01 | 28.53 | 31.34 | |||||
| Cash, $m | |||||||||||||||
| Cash, $m | Operating cash flow | 63 | 34 | 85 | (197) | 1,417 | 410 | (674) | 349 | 317 | 534 | ||||
| Capex | (97) | (100) | (159) | (272) | (186) | (101) | (186) | (148) | (73) | (70) | |||||
| Free cash flow | (34) | (67) | (74) | (469) | 1,231 | 309 | (860) | 201 | 244 | 464 | |||||
| Balance, $m | |||||||||||||||
| Balance, $m | Working capital | (80) | 77 | 117 | (234) | 880 | 795 | (139) | (328) | (493) | (128) | ||||
| Total debt | 29 | 415 | 922 | 1,456 | 2,659 | 3,052 | 3,137 | 3,092 | 2,882 | 3,233 | |||||
| Net debt | (320) | (205) | (42) | 469 | 67 | 653 | 1,859 | 1,741 | 1,510 | 1,691 | |||||
| Shareholders’ equity | 79 | (48) | (331) | (944) | (1,192) | (1,619) | (2,550) | (2,707) | (2,755) | (2,782) | |||||
| Returns, % | |||||||||||||||
| Returns, % | ROA | (26.70) | (24.77) | (32.48) | (40.67) | 4.92 | (2.87) | (32.66) | (20.92) | (14.19) | (9.07) | ||||
| ROIC | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |||||
| ROE | (120.76) | (1,575.36) | 265.97 | 154.52 | (17.32) | 9.32 | 63.85 | 28.08 | 18.02 | 11.31 | |||||
Negative figures in brackets.
Fiscal years to Dec 2025 · latest quarter Jun 2026
Charts ten years each
Wayfair Inc. vs peers in Internet Retail (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| EBAY eBay Inc. | $51.8B | 23.7× | 24.0× | +14.80% (above 0%: growing) | +55.00% (above 0%: growing) | +168.03% (above 0%: growing) | 73.45% | 21.57% | Compare |
| JD JD.com, Inc. | $32.2B | 17.1× | 10.9× | +2.54% (above 0%: growing) | +27.87% (above 0%: growing) | +64.77% (above 0%: growing) | 17.12% | 1.31% | Compare |
| CPNG Coupang, Inc. | $27.2B | — (loss-making) | — (loss-making) | +3.89% (above 0%: growing) | n/m | −79.35% (below 0%: shrinking) | 28.16% | (6.28%) | Compare |
| W Wayfair Inc. | $14.4B | — (loss-making) | — (loss-making) | +7.52% (above 0%: growing) | n/m | +28.46% (above 0%: growing) | 29.95% | 2.96% | |
| CART Maplebear Inc. | $11.5B | 26.0× | 17.0× | +14.11% (above 0%: growing) | +6.98% (above 0%: growing) | +157.22% (above 0%: growing) | 72.00% | 13.81% | Compare |
| CHWY Chewy | $7.9B | 31.6× | 23.1× | +7.28% (above 0%: growing) | +33.33% (above 0%: growing) | −15.49% (below 0%: shrinking) | 30.36% | 2.76% | Compare |
| ETSY Etsy, Inc. | $7.3B | 38.9× | 18.9× | +6.23% (above 0%: growing) | n/m | −64.33% (below 0%: shrinking) | 72.43% | 18.74% | Compare |
| GLBE Global-e Online Ltd. | $6.6B | 42.2× | 28.3× | +39.15% (above 0%: growing) | +366.67% (above 0%: growing) | +15.22% (above 0%: growing) | 44.10% | 14.94% | Compare |
| VIPS Vipshop Holdings Limited | $5.1B | 4.1× | 5.1× | +1.08% (above 0%: growing) | +221.95% (above 0%: growing) | +38.25% (above 0%: growing) | 23.29% | 6.15% | Compare |
| Median of peers | $9.7B | 26.0× | 18.9× | +6.76% | +44.17% | +26.74% | 37.23% | 9.98% |
Wayfair Inc. (W) key facts
- Strength: Wayfair Inc.’s revenue for fiscal 2025 (year ended December 2025) was $12.5 billion, up 5.11% from fiscal 2024.
- Wayfair Inc. (W) is an Internet Retail company in the Consumer Cyclical sector, listed on the New York Stock Exchange.
- As of October 14, 2026, W traded at $104.78, a market capitalization of $14.4 billion.
- Return on equity was 11.3% and debt-to-equity -1.00.
- Its Piotroski F-score is 6 out of 9 and its Altman Z-score is 2.87 (grey zone) for fiscal 2025.
Wayfair Inc. (W) Latest News
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