Philip Morris International Inc.

PM Consumer Defensive Tobacco

Philip Morris International Inc.’s revenue for fiscal 2025 (year ended December 2025) was $40.6 billion, up 7.31% from fiscal 2024.

Revenue
+5.47%
EPS
−4.93%
Free cash flow
+21.3%
Total debt
−5.03%

Quarter to September 2026, against a year earlier

201.98 9.30 −4.40%
Market cap
$314.1B
P/E
29.5×
Fwd P/E
28.3×
Dividend yield
2.98%
F-score
7/9
Altman Z
3.94
Beneish M
−2.33
Dividend safety
47/100

Philip Morris International Inc. (PM) Gross margin

Alert me on Gross margin

Philip Morris International Inc.'s gross margin over the twelve months to 30 September 2026 was 67.7%, up 0.6 percentage points from fiscal 2025 (67.1%). Over the past ten years it has ranged from 23.6% (fiscal 2015) to 68.1% (fiscal 2021); the current reading is higher than 91% of that period. That is above the Tobacco industry median of 25.7% and above the Consumer Defensive sector median of 34.6%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 67.1% 2.31
FY2024 64.8% 1.46
FY2023 63.4% (0.75)
FY2022 64.1% (3.96)
FY2021 68.1% 1.41
FY2020 66.7% 1.92
FY2019 64.7% 1.04
FY2018 63.7% (0.02)
FY2017 63.7% (1.10)
FY2016 64.8% 41.23

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 68.7% 0.24
Jun 2026 68.4% 0.37
Mar 2026 68.1% 2.58
Dec 2025 65.5% (2.39)
43 more quarters

Against its own ten years

Low 23.6% High 68.1%
Ten-year median 64.7%
Current reading's percentile 88

Gross margin against peers

Company Gross margin
BTI British American Tobacco p.l.c. compare 69.9%
PM Philip Morris International Inc. 67.7%
MO Altria Group, Inc. compare 63.4%
TPB Turning Point Brands, Inc. compare 59.2%
RLX RLX Technology Inc. Sponsored ADR compare 34.9%
UVV Universal Corporation compare 16.5%
ISPR Ispire Technology Inc. compare 12.8%
RYM RYTHM, Inc. compare 0.00%
AIIR Air Global PLC compare —
Tobacco industry median 25.7%
Consumer Defensive sector median 34.6%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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