Friday 6 November 2026
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Philip Morris International Inc.
Philip Morris International Inc.’s revenue for fiscal 2025 (year ended December 2025) was $40.6 billion, up 7.31% from fiscal 2024.
- Revenue
- +5.47%
- EPS
- −4.93%
- Free cash flow
- +21.3%
- Total debt
- −5.03%
Quarter to September 2026, against a year earlier
201.98
9.30
−4.40%
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Philip Morris International Inc. (PM) revenue by segment, product and region
Where the money comes from and where it goes
| Europe | 17,111 | 42.10% |
|---|---|---|
| SSEA, CIS & MEA | 12,051 | 29.65% |
| EA, AU & PMI GTR | 6,632 | 16.32% |
| Americas | 4,854 | 11.94% |
| Gross margin | 67.12% | |
| Operating margin | 36.64% | |
| Pre-tax margin | 34.15% |
Revenue by product or service $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Combustible Tobacco Products | 23,794 58.54% | 23,218 61.30% | 22,334 63.50% | 21,572 67.92% | 22,067 70.27% | 21,747 75.79% | 24,218 81.25% | 25,529 86.17% | 25,107 87.33% | 25,952 97.25% |
| Smoke-Free Products | 16,854 41.46% | 14,660 38.70% | 12,840 36.50% | 10,190 32.08% | 9,338 29.73% | 6,947 24.21% | — | — | — | — |
| Reduced-Risk Products | — | — | — | — | — | — | 5,587 18.75% | 4,096 13.83% | 3,640 12.66% | 733 2.75% |
| Revenue | 40,648 | 37,878 | 35,174 | 31,762 | 31,405 | 28,694 | 29,805 | 29,625 | 28,748 | 26,685 |
Revenue by segment $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Europe | 17,111 42.10% | 15,690 41.42% | 14,537 41.33% | 12,972 40.84% | 13,155 41.89% | — | — | — | — | — |
| SSEA, CIS & MEA | 12,051 29.65% | 11,261 29.73% | 10,629 30.22% | 10,467 32.95% | 9,858 31.39% | — | — | — | — | — |
| EA, AU & PMI GTR | 6,632 16.32% | 6,393 16.88% | 6,201 17.63% | 5,936 18.69% | 6,448 20.53% | — | — | — | — | — |
| Americas | 4,854 11.94% | 4,534 11.97% | 3,807 10.82% | 2,116 6.66% | 1,843 5.87% | 1,701 5.93% | 2,206 7.40% | 3,056 10.32% | 2,941 10.23% | 2,842 10.65% |
| Wellness and Healthcare | — | — | — | 271 0.85% | 101 0.32% | 0 0.00% | 0 0.00% | — | — | — |
| Swedish Match AB | — | — | — | — | 0 0.00% | 0 0.00% | — | — | — | — |
| European Union | — | — | — | — | — | 10,702 37.30% | 9,817 32.94% | 9,298 31.39% | 8,318 28.93% | 8,162 30.59% |
| East Asia And Australia | — | — | — | — | — | 5,429 18.92% | 5,364 18.00% | 5,580 18.84% | 6,373 22.17% | 4,285 16.06% |
| South And Southeast Asia | — | — | — | — | — | 4,396 15.32% | 5,094 17.09% | 4,656 15.72% | 4,417 15.36% | 4,396 16.47% |
| Eastern Europe | — | — | — | — | — | 3,378 11.77% | 3,282 11.01% | 2,921 9.86% | 2,711 9.43% | 2,484 9.31% |
| Middle East And Africa | — | — | — | — | — | 3,088 10.76% | 4,042 13.56% | 4,114 13.89% | 3,988 13.87% | 4,516 16.92% |
| Revenue | 40,648 | 37,878 | 35,174 | 31,762 | 31,405 | 28,694 | 29,805 | 29,625 | 28,748 | 26,685 |
Operating income by segment $m, and margin
Operating figures as reported in each quarter’s results release or filing
| Figure | Quarter | Latest | A year before | Change |
|---|---|---|---|---|
| Adjusted in-market sales for HTUs | Q3 FY2026 | 7.10% | 9.00% | — |
| Cigarettes | Q3 FY2026 | 158.0B | 157.9B | +0.04% |
| Cigarettes | Q3 FY2026 | 25.9% | — | — |
| E-vapor shipment volume | Q3 FY2026 | 1.4B | 900.0M | +55.56% |
| Heated Tobacco Units | Q3 FY2026 | 41.5B | 40.8B | +1.63% |
| IQOS market share of combined cigarette and HTU industry volumes | Q3 FY2026 | 9.90% | — | — |
| Markets where nicotine pouch products are available | Q3 FY2026 | 62.00 | 46.00 | +34.78% |
| Markets where smoke-free products were available for sale | Q3 FY2026 | 110.00 | 100.00 | +10.00% |
| Moist Snuff | Q4 FY2025 | 31.2M | 32.0M | −2.50% |
| Nicotine Pouches | Q4 FY2025 | 217.0M | 183.8M | +18.06% |
| Quarterly shipments of smoke-free products | Q3 FY2026 | 48.2B | 46.9B | +2.77% |
| Snus | Q4 FY2025 | 51.9M | 58.2M | −10.82% |
| Total Cig. & HTU Shipment Volume | Q4 FY2025 | 187.8B | 188.5B | −0.36% |
| Total Oral Products | Q3 FY2026 | 5.3B | 313.2M | +1,592.21% |
| Total shipment volume | Q3 FY2026 | 206.2B | 204.9B | +0.63% |
| ZYN nicotine pouch shipment volume in the U.S. | Q3 FY2026 | 3.2B | 205.0M | +1,460.98% |