Philip Morris International Inc.

PM Consumer Defensive Tobacco

Philip Morris International Inc.’s revenue for fiscal 2025 (year ended December 2025) was $40.6 billion, up 7.31% from fiscal 2024.

Revenue
+5.47%
EPS
−4.93%
Free cash flow
+21.3%
Total debt
−5.03%

Quarter to September 2026, against a year earlier

201.98 9.30 −4.40%
Market cap
$314.1B
P/E
29.5×
Fwd P/E
28.3×
Dividend yield
2.98%
F-score
7/9
Altman Z
3.94
Beneish M
−2.33
Dividend safety
47/100

Philip Morris International Inc. (PM) revenue by segment, product and region

Where the money comes from and where it goes

Fiscal 2025: revenue by segment, and margins
Europe 17,111 42.10%
SSEA, CIS & MEA 12,051 29.65%
EA, AU & PMI GTR 6,632 16.32%
Americas 4,854 11.94%
Gross margin 67.12%
Operating margin 36.64%
Pre-tax margin 34.15%

Revenue by product or service $m

Line FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018 FY2017 FY2016
Combustible Tobacco Products 23,794 23,218 22,334 21,572 22,067 21,747 24,218 25,529 25,107 25,952
Smoke-Free Products 16,854 14,660 12,840 10,190 9,338 6,947 — — — —
Reduced-Risk Products — — — — — — 5,587 4,096 3,640 733
Revenue 40,648 37,878 35,174 31,762 31,405 28,694 29,805 29,625 28,748 26,685

Revenue by segment $m

Line FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018 FY2017 FY2016
Europe 17,111 15,690 14,537 12,972 13,155 — — — — —
SSEA, CIS & MEA 12,051 11,261 10,629 10,467 9,858 — — — — —
EA, AU & PMI GTR 6,632 6,393 6,201 5,936 6,448 — — — — —
Americas 4,854 4,534 3,807 2,116 1,843 1,701 2,206 3,056 2,941 2,842
Wellness and Healthcare — — — 271 101 0 0 — — —
Swedish Match AB — — — — 0 0 — — — —
European Union — — — — — 10,702 9,817 9,298 8,318 8,162
East Asia And Australia — — — — — 5,429 5,364 5,580 6,373 4,285
South And Southeast Asia — — — — — 4,396 5,094 4,656 4,417 4,396
Eastern Europe — — — — — 3,378 3,282 2,921 2,711 2,484
Middle East And Africa — — — — — 3,088 4,042 4,114 3,988 4,516
Revenue 40,648 37,878 35,174 31,762 31,405 28,694 29,805 29,625 28,748 26,685

Operating income by segment $m, and margin

Operating figures as reported in each quarter’s results release or filing

Figure Quarter Latest A year before Change
Adjusted in-market sales for HTUs Q3 FY2026 7.10% 9.00% —
Cigarettes Q3 FY2026 158.0B 157.9B +0.04%
Cigarettes Q3 FY2026 25.9% — —
E-vapor shipment volume Q3 FY2026 1.4B 900.0M +55.56%
Heated Tobacco Units Q3 FY2026 41.5B 40.8B +1.63%
IQOS market share of combined cigarette and HTU industry volumes Q3 FY2026 9.90% — —
Markets where nicotine pouch products are available Q3 FY2026 62.00 46.00 +34.78%
Markets where smoke-free products were available for sale Q3 FY2026 110.00 100.00 +10.00%
Moist Snuff Q4 FY2025 31.2M 32.0M −2.50%
Nicotine Pouches Q4 FY2025 217.0M 183.8M +18.06%
Quarterly shipments of smoke-free products Q3 FY2026 48.2B 46.9B +2.77%
Snus Q4 FY2025 51.9M 58.2M −10.82%
Total Cig. & HTU Shipment Volume Q4 FY2025 187.8B 188.5B −0.36%
Total Oral Products Q3 FY2026 5.3B 313.2M +1,592.21%
Total shipment volume Q3 FY2026 206.2B 204.9B +0.63%
ZYN nicotine pouch shipment volume in the U.S. Q3 FY2026 3.2B 205.0M +1,460.98%

As each company reports them in its 10-K and 10-Q filings, in US dollars. Where a later filing recast a year's segments, the year is shown as recast; a period whose breakdown does not add up to the company's revenue is left out.