Alphabet Inc. GOOG

341.08 2.07 0.61% as of 25 Sep
Market cap
$4.17T
P/E
16.9×
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Growth Flags show if company had growth for consecutive years

Alphabet Inc. (GOOG) Gross margin

Alphabet Inc.'s gross margin over the twelve months to 30 June 2026 was 60.9%, up 1.2 percentage points from fiscal 2025 (59.7%). Over the past ten years it has ranged from 53.6% (fiscal 2020) to 62.4% (fiscal 2015); the current reading is higher than 82% of that period. That is below the Internet Content & Information industry median of 66.8% and above the Communication Services sector median of 53.1%.

Gross margin, annual

Annual

Period Gross margin Change (points)
FY2025 59.7% 1.45
FY2024 58.2% 1.57
FY2023 56.6% 1.25
FY2022 55.4% (1.56)
FY2021 56.9% 3.36
FY2020 53.6% (2.00)
FY2019 55.6% (0.90)
FY2018 56.5% (2.40)
FY2017 58.9% (2.20)
FY2016 61.1% (1.36)

Quarterly

Period Gross margin Change (points)
Jun 2026 61.7% (0.80)
Mar 2026 62.5% 2.66
Dec 2025 59.8% 0.21
Sep 2025 59.6% 0.07
42 more quarters

Against its own ten years

Low 53.6% High 62.4%
Ten-year median 56.9%
Current reading's percentile 82

Gross margin against peers

Company Gross margin
RDDT Reddit Inc. compare 91.4%
META Meta Platforms, Inc. compare 81.8%
PINS Pinterest, Inc. compare 79.5%
MTCH Match Group Inc. compare 74.8%
GOOGL Alphabet Inc. compare 60.9%
GOOG Alphabet Inc. 60.9%
SNAP Snap Inc. compare 57.3%
BIDU Baidu, Inc. compare 40.9%
SPOT Spotify Technology compare 32.8%
Internet Content & Information industry median 66.8%
Communication Services sector median 53.1%
Market median 46.3%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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