Saturday 7 November 2026
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Creative Realities, Inc.
CREX Technology Software Application
Creative Realities, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $57.2 million, up 12.5% from fiscal 2024.
- Revenue
- +65.0%
- EPS
- −141.2%
- Free cash flow
- −97.8%
- Total debt
- +1,381.1%
Quarter to June 2026, against a year earlier
2.03
0.00
0.00%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Ten-year view | Analyst estimates Powerpack | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM Jun ’26 | Trend | 10 yrs | 2026e | 2027e | 2028e | Next 3/yr |
| Income, $m | ||||||||||||||||||
| Income, $m | Revenue | 14 | 18 | 22 | 32 | 17 | 18 | 43 | 45 | 51 | 57 | 72 | +17.2% | 101 | 114 | — | +41.2% | |
| Gross margin, % | 50.16 | 41.75 | 45.49 | 43.48 | 46.52 | 45.33 | 40.92 | 49.11 | 47.22 | 44.93 | 41.67 | (5.2) pt | ||||||
| EBT | (5) | (7) | (11) | 1 | (17) | 0 | 2 | (3) | (3) | (7) | (21) | +3.8% | ||||||
| EBT margin, % | (37.03) | (39.49) | (49.02) | 3.58 | (97.39) | 1.38 | 4.51 | (6.32) | (6.69) | (12.42) | (28.95) | +24.6 pt | ||||||
| Net income | (5) | (7) | (11) | 1 | (17) | 0 | 2 | (3) | (4) | (8) | (21) | +6.5% | ||||||
| Per share, $ | ||||||||||||||||||
| Per share, $ | Revenue | 18.83 | 21.89 | 18.72 | 9.73 | 5.14 | 4.70 | 6.51 | 5.33 | 4.87 | 5.45 | 6.84 | (12.9%) | |||||
| Earnings | (7.10) | (9.01) | (12.42) | 0.33 | (4.95) | 0.06 | 0.28 | (0.35) | (0.34) | (0.81) | (2.11) | (21.4%) | ||||||
| Cash flow | (5.65) | 0.81 | (1.30) | (0.30) | (1.04) | 0.12 | (0.11) | 0.61 | 0.32 | (0.74) | (0.71) | (20.2%) | ||||||
| Capex | (0.40) | (0.70) | (0.26) | (0.28) | (0.19) | (0.30) | (0.64) | (0.47) | (0.27) | (0.24) | (0.42) | (5.7%) | ||||||
| Free cash flow | (6.06) | 0.11 | (1.56) | (0.57) | (1.23) | (0.18) | (0.75) | 0.13 | 0.06 | (0.98) | (1.13) | (18.4%) | ||||||
| Book value | 6.17 | 5.38 | 14.01 | 5.70 | 1.28 | 2.23 | 3.84 | 3.40 | 2.44 | 2.05 | 1.81 | (11.5%) | ||||||
| Shares, m | 1 | 1 | 1 | 3 | 3 | 4 | 7 | 8 | 10 | 10 | 11 | +34.5% | ||||||
| Valuation, × | ||||||||||||||||||
| Valuation, × | P/E | 0.00 | 0.00 | 0.00 | 15.30 | 0.00 | 70.12 | 6.52 | 0.00 | 0.00 | 0.00 | 0.00 | 9.2 | |||||
| P/S | 1.20 | 1.19 | 0.37 | 0.47 | 0.75 | 0.89 | 0.27 | 0.43 | 0.50 | 0.48 | 0.30 | 0.7 | ||||||
| P/B | 3.65 | 4.85 | 0.49 | 0.81 | 3.03 | 1.89 | 0.46 | 0.67 | 1.00 | 1.27 | 1.14 | 1.8 | ||||||
| EV/Sales | 1.78 | 1.80 | 0.77 | 0.57 | 1.24 | 1.12 | 0.64 | 0.66 | 0.74 | 1.44 | 0.85 | 1.1 | ||||||
| EV/FCF | (5.55) | 370.87 | (9.27) | (9.72) | (5.15) | (30.14) | (5.54) | 26.19 | 64.52 | (8.07) | (5.15) | 38.8 | ||||||
| Cash, $m | ||||||||||||||||||
| Cash, $m | Operating cash flow | (4) | 1 | (2) | (1) | (4) | 0 | (1) | 5 | 3 | (8) | (8) | +7.3% | |||||
| Capex | 0 | (1) | 0 | (1) | (1) | (1) | (4) | (4) | (3) | (2) | (4) | +26.9% | ||||||
| Free cash flow | (4) | 0 | (2) | (2) | (4) | (1) | (5) | 1 | 1 | (10) | (12) | +9.9% | ||||||
| Balance, $m | ||||||||||||||||||
| Balance, $m | Working capital | (8) | (4) | (3) | (2) | 0 | 3 | (3) | (2) | (12) | (6) | (4) | (3.8%) | |||||
| Net debt | 6 | 4 | 3 | 3 | 8 | 4 | 16 | 11 | 12 | 55 | 40 | +27.4% | ||||||
| Shareholders’ equity | 4 | 4 | 17 | 19 | 4 | 9 | 26 | 29 | 25 | 21 | 19 | +19.0% | ||||||
| Returns, % | ||||||||||||||||||
| Returns, % | ROA | (21.75) | (28.52) | (46.72) | 2.90 | (61.71) | 1.07 | 4.22 | (4.29) | (5.16) | (7.87) | (21.50) | +13.9 pt | |||||
| ROIC | (26.48) | (43.26) | (14.26) | (0.32) | (78.75) | (12.25) | (3.73) | 2.13 | 1.57 | (7.22) | (16.71) | +19.3 pt | ||||||
| ROE | (85.43) | (162.95) | (140.72) | 5.88 | (147.48) | 3.55 | 10.94 | (10.80) | (12.92) | (36.24) | (91.39) | +49.2 pt | ||||||
| People | ||||||||||||||||||
| People | Employees | 70 | 100 | 120 | 100 | 75 | 105 | 120 | 152 | 146 | 238 | — | +14.6% | |||||
| Revenue/emp, $m | 0.20 | 0.18 | 0.19 | 0.32 | 0.23 | 0.18 | 0.36 | 0.30 | 0.35 | 0.24 | — | +2.3% | ||||||
Negative figures in brackets.
estimates
Fiscal years to Dec 2025 · latest quarter Jun 2026 · fundamentals updated 26 Oct 2026
Creative Realities, Inc. vs peers in Software Application (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| PHUN Phunware | $35.8M | — (loss-making) | — (loss-making) | +75.60% (above 0%: growing) | n/m | −65.76% (below 0%: shrinking) | 68.96% | (757.07%) | Compare |
| FTFT Future FinTech Group Inc. | $32.8M | — (loss-making) | — (loss-making) | −43.92% (below 0%: shrinking) | n/m | −253.72% (below 0%: shrinking) | 58.13% | (570.43%) | Compare |
| CRGO Freightos Limited | $31.2M | — (loss-making) | — (loss-making) | +3.40% (above 0%: growing) | n/m | +46.39% (above 0%: growing) | 67.56% | (46.11%) | Compare |
| VTSI VirTra, Inc. | $30.6M | — (loss-making) | — (loss-making) | −17.42% (below 0%: shrinking) | n/m | −210.75% (below 0%: shrinking) | 59.27% | (3.25%) | Compare |
| ATHR Aether Holdings, Inc. | $29.5M | — (loss-making) | — (loss-making) | −4.00% (below 0%: shrinking) | n/m | +28.15% (above 0%: growing) | 80.38% | (393.58%) | Compare |
| BZAI Blaize Holdings, Inc. | $28.9M | — (loss-making) | — | +504.69% (above 0%: growing) | n/m | −77.46% (below 0%: shrinking) | 7.66% | (255.35%) | Compare |
| CREX Creative Realities, Inc. | $27.5M | — (loss-making) | — (loss-making) | +65.04% (above 0%: growing) | n/m | −97.75% (below 0%: shrinking) | 38.58% | (12.76%) | |
| JG Aurora Mobile Limited Sponsored ADR | $23.1M | 31.1× | 3.4× | +18.93% (above 0%: growing) | n/m | −140.52% (below 0%: shrinking) | 68.35% | 1.61% | Compare |
| HOLO MicroCloud Hologram Inc. | $22.9M | — (loss-making) | — | −41.61% (below 0%: shrinking) | n/m | +320.35% (above 0%: growing) | 49.85% | 0.00% | Compare |
| Median of peers | $30.0M | — | — | −0.30% | — | −71.61% | 63.42% | (150.73%) |
Pay and ownership Proxy statement filed 3 December 2025
Chief executive’s pay
| Year | Total pay | Actually paid | $100 invested |
|---|---|---|---|
| 2024 | 450.00k | 438.15k | 63.00 |
| 2023 | 450.00k | 498.68k | 61.00 |
| 2022 | 797.16k | 80.98k | 45.00 |
Ownership
Directors and executive officers, together
26.77% of the votes
Slipstream Communications, LLC
25.77% of the votes
Thomas B. Ellis
16.66% of the votes
North Run Strategic Opportunities Fund I, LP
14.28% of the votes
Richard Mills
10.03% of the votes
NR-SOF I (Co-Invest I), LP
3.22% of the votes
Total pay is as the Summary Compensation Table states it; actually paid revalues the year’s share awards
at its end, as the SEC’s pay-versus-performance rule asks. $100 invested is what $100 in the company’s
shares at the start of the earliest year shown was worth at each year’s end.
Ownership is the proxy’s own table: the directors and officers as a group, and every holder of 5% or more.
Read the proxy statement