The Honest Company, Inc. (HNST) vs Nu Skin Enterprises, Inc. (NUS)
The Honest Company, Inc. and Nu Skin Enterprises, Inc. are both Household & Personal Products companies. The Honest Company, Inc. is the larger, with a market value of $566.5M against $224.9M — 2.5× the size. The Honest Company, Inc. grew revenue faster over the last twelve months: −12.3% against −15.4%. The Honest Company, Inc. has the higher net margin (−3.56% vs −15.7%) and the lower return on invested capital (−15.3% vs −1.15%). Across the 20 metrics below, The Honest Company, Inc. leads on 12 and Nu Skin Enterprises, Inc. on 8.
Valuation
Profitability
| Metric | HNST | NUS | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 35.66% | 69.19% | 46.28% |
| Operating margin | (4.37%) | (0.76%) | 0.79% |
| Net margin | (3.56%) | (15.73%) | 0.61% |
| Free cash flow margin | 15.41% | 0.78% | 2.89% |
| Return on equity | (6.87%) | (32.53%) | 2.12% |
| Return on assets | (5.19%) | (16.87%) | 0.00% |
| Return on invested capital | (15.27%) | (1.15%) | 0.00% |
Growth
Health
Dividend
Size
Any metric, up to five companies and an Excel export Powerpack