The Honest Company, Inc. (HNST) vs Nu Skin Enterprises, Inc. (NUS)

The Honest Company, Inc. and Nu Skin Enterprises, Inc. are both Household & Personal Products companies. The Honest Company, Inc. is the larger, with a market value of $549.3M against $253.6M — 2.2× the size. The Honest Company, Inc. grew revenue faster over the last twelve months: −12.3% against −15.4%. The Honest Company, Inc. has the higher net margin (−3.56% vs −15.7%) and the lower return on invested capital (−15.3% vs −1.15%). Across the 20 metrics below, The Honest Company, Inc. leads on 12 and Nu Skin Enterprises, Inc. on 8.

Valuation

Metric HNST NUS Household & Personal Products median
P/E n/m n/m 23.53
P/S 1.62 0.18 1.58
P/B 3.32 0.46 3.36
Price to free cash flow 10.50 23.17 19.95
EV/EBITDA n/m 6.87 13.02
EV/Sales 1.42 0.20 1.42
Earnings yield (2.07%) (86.58%) 0.25%
Free cash flow yield 9.52% 4.32% 3.66%

Profitability

Metric HNST NUS Household & Personal Products median
Gross margin 35.66% 69.19% 47.14%
Operating margin (4.37%) (0.76%) 1.31%
Net margin (3.56%) (15.73%) 0.61%
Free cash flow margin 15.41% 0.78% 2.89%
Return on equity (6.87%) (32.53%) 2.12%
Return on assets (5.19%) (16.87%) 0.00%
Return on invested capital (15.27%) (1.15%) 0.24%

Growth

Metric HNST NUS Household & Personal Products median
Revenue growth (TTM) (12.26%) (15.44%) 2.93%
EPS growth (last fiscal year) (133.33%) 207.80% (12.73%)
Revenue growth, 5-year CAGR 4.32% (10.47%) 2.03%
Net income growth, 5-year CAGR 0.00% (3.49%) 0.00%

Health

Metric HNST NUS Household & Personal Products median
Debt to equity 0.00 0.39 0.46
Current ratio 3.94 1.98 1.59
Net debt to EBITDA 10.05 (0.13) 1.37

Dividend

Metric HNST NUS Household & Personal Products median
Dividend yield — 4.67% 2.79%
Payout ratio — — 0.87

Size

Metric HNST NUS Household & Personal Products median
Market cap 549.29m 253.61m 620.01m

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