Helen of Troy Limited (HELE) vs The Honest Company, Inc. (HNST)
Helen of Troy Limited and The Honest Company, Inc. are both Household & Personal Products companies. Helen of Troy Limited is the larger, with a market value of $683.6M against $566.5M — 1.2× the size. Helen of Troy Limited grew revenue faster over the last twelve months: −2.45% against −12.3%. The Honest Company, Inc. has the higher net margin (−3.56% vs −22.7%) and the lower return on invested capital (−15.3% vs −12.8%). Across the 18 metrics below, The Honest Company, Inc. leads on 11 and Helen of Troy Limited on 7.
Valuation
Profitability
| Metric | HELE | HNST | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 45.44% | 35.66% | 46.28% |
| Operating margin | (17.32%) | (4.37%) | 0.79% |
| Net margin | (22.71%) | (3.56%) | 0.61% |
| Free cash flow margin | 4.45% | 15.41% | 2.89% |
| Return on equity | (39.83%) | (6.87%) | 2.12% |
| Return on assets | (17.43%) | (5.19%) | 0.00% |
| Return on invested capital | (12.79%) | (15.27%) | 0.00% |
Growth
Health
Dividend
Size
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