Helen of Troy Limited (HELE) vs The Honest Company, Inc. (HNST)
- Helen of Troy Limited HELE 37.55 +1.38%
- The Honest Company, Inc. HNST 4.45 +0.23%
Helen of Troy Limited and The Honest Company, Inc. are both Household & Personal Products companies. Helen of Troy Limited is the larger, with a market value of $883.5M against $476.3M — 1.9× the size. Helen of Troy Limited has negative trailing earnings, so its P/E is not meaningful; The Honest Company, Inc. trades at 6.1×. Helen of Troy Limited grew revenue faster over the last twelve months: 0.32% against −12.8%. The Honest Company, Inc. has the higher net margin (23.5% vs −5.43%) and the lower return on invested capital (−5.50% vs 1.00%). Across the 18 metrics below, The Honest Company, Inc. leads on 10 and Helen of Troy Limited on 8.
Valuation
Profitability
| Metric | HELE | HNST | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 47.37% | 37.58% | 46.90% |
| Operating margin | 1.31% | (4.22%) | 1.31% |
| Net margin | (5.43%) | 23.47% | 2.32% |
| Free cash flow margin | 8.08% | 14.54% | 4.87% |
| Return on equity | (11.15%) | 34.60% | 4.67% |
| Return on assets | (4.41%) | 28.29% | 0.00% |
| Return on invested capital | 1.00% | (5.50%) | 0.57% |
Growth
Health
Dividend
Size
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