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Direct Digital Holdings, Inc. (DRCT) vs 36Kr Holdings Inc. Sponsored ADR (KRKR)

Direct Digital Holdings, Inc. and 36Kr Holdings Inc. Sponsored ADR are both Advertising Agencies companies. 36Kr Holdings Inc. Sponsored ADR is the larger, with a market value of $4.8M against $730.0K — 6.6× the size. 36Kr Holdings Inc. Sponsored ADR grew revenue faster over the last twelve months: 0.30% against −15.2%. 36Kr Holdings Inc. Sponsored ADR has the higher net margin (−26.5% vs −92.1%) and the higher return on invested capital (0.00% vs −290.8%). Across the 17 metrics below, 36Kr Holdings Inc. Sponsored ADR leads on 13 and Direct Digital Holdings, Inc. on 4.

Valuation

Metric DRCT KRKR Advertising Agencies median
P/E n/m n/m 21.69
P/S 0.00 0.12 0.73
P/B n/m 0.27 1.02
Price to free cash flow n/m 0.72 8.36
EV/EBITDA n/m 0.84 11.66
EV/Sales 0.55 (0.23) 0.96
Earnings yield (112,071.43%) (221.40%) (2.98%)
Free cash flow yield (5,571.23%) 139.46% 0.00%

Profitability

Metric DRCT KRKR Advertising Agencies median
Gross margin 30.38% 53.51% 44.67%
Operating margin (47.19%) (27.70%) 0.00%
Net margin (92.11%) (26.45%) (2.95%)
Free cash flow margin (17.61%) 16.40% 0.00%
Return on equity 148.24% 0.00% 0.00%
Return on assets (134.76%) 0.00% 0.00%
Return on invested capital (290.84%) 0.00% 0.00%

Growth

Metric DRCT KRKR Advertising Agencies median
Revenue growth (TTM) (15.23%) 0.30% 2.99%
EPS growth (last fiscal year) 16.90% 108.45% 44.63%
Revenue growth, 5-year CAGR 22.69% (11.76%) 5.40%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric DRCT KRKR Advertising Agencies median
Debt to equity (1.26) 0.07 0.04
Current ratio 0.14 1.40 1.72
Net debt to EBITDA (1.23) (7.86) 0.02

Dividend

Metric DRCT KRKR Advertising Agencies median
Dividend yield — — 3.66%
Payout ratio — — —

Size

Metric DRCT KRKR Advertising Agencies median
Market cap 730.00k 4.79m 60.75m

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