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Direct Digital Holdings, Inc. (DRCT) vs Haoxi Health Technology Limited (HAO)

Direct Digital Holdings, Inc. and Haoxi Health Technology Limited are both Advertising Agencies companies. Haoxi Health Technology Limited is the larger, with a market value of $1.3M against $730.0K — 1.8× the size. Across the 10 metrics below, Haoxi Health Technology Limited leads on 6 and Direct Digital Holdings, Inc. on 4.

Valuation

Metric DRCT HAO Advertising Agencies median
P/E n/m — 20.12
P/S 0.01 — 0.72
P/B n/m n/m 1.22
Price to free cash flow n/m n/m 8.69
EV/EBITDA n/m n/m 12.89
EV/Sales 0.56 n/m 1.05
Earnings yield (49,014.69%) — (4.37%)
Free cash flow yield (2,437.41%) 0.00% 0.00%

Profitability

Metric DRCT HAO Advertising Agencies median
Gross margin 30.38% — 42.75%
Operating margin (47.19%) — 0.00%
Net margin (90.94%) — (7.63%)
Free cash flow margin (17.61%) 0.00% 0.00%
Return on equity 146.35% 0.00% 0.00%
Return on assets (133.05%) 0.00% 0.00%
Return on invested capital (290.84%) 0.00% 0.00%

Growth

Metric DRCT HAO Advertising Agencies median
Revenue growth (TTM) (15.23%) — 5.73%
EPS growth (last fiscal year) 16.90% (111.42%) 34.44%
Revenue growth, 5-year CAGR 22.69% 27.68% 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric DRCT HAO Advertising Agencies median
Debt to equity (1.26) 0.10 0.04
Current ratio 0.14 3.45 1.46
Net debt to EBITDA (1.23) 1.01 0.01

Dividend

Metric DRCT HAO Advertising Agencies median
Dividend yield — — 3.97%
Payout ratio — — —

Size

Metric DRCT HAO Advertising Agencies median
Market cap 730.00k 1.34m 54.09m

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