ZW Data Action Technologies Inc. (CNET) vs Direct Digital Holdings, Inc. (DRCT)
ZW Data Action Technologies Inc. and Direct Digital Holdings, Inc. are both Advertising Agencies companies. ZW Data Action Technologies Inc. is the larger, with a market value of $5.0M against $1.3M — 4.0× the size. Direct Digital Holdings, Inc. grew revenue faster over the last twelve months: −15.2% against −55.1%. ZW Data Action Technologies Inc. has the higher net margin (−24.0% vs −90.9%) and the higher return on invested capital (−16.8% vs −290.8%). Across the 17 metrics below, Direct Digital Holdings, Inc. leads on 9 and ZW Data Action Technologies Inc. on 8.
Valuation
Profitability
| Metric | CNET | DRCT | Advertising Agencies median |
|---|---|---|---|
| Gross margin | 6.38% | 30.38% | 44.25% |
| Operating margin | (28.82%) | (47.19%) | 0.00% |
| Net margin | (23.95%) | (90.94%) | (6.98%) |
| Free cash flow margin | (29.86%) | (17.61%) | 0.00% |
| Return on equity | (21.31%) | 146.35% | 0.00% |
| Return on assets | (8.70%) | (133.05%) | 0.00% |
| Return on invested capital | (16.81%) | (290.84%) | 0.00% |
Growth
Health
Dividend
Size
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