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ZW Data Action Technologies Inc. (CNET) vs Direct Digital Holdings, Inc. (DRCT)

ZW Data Action Technologies Inc. and Direct Digital Holdings, Inc. are both Advertising Agencies companies. ZW Data Action Technologies Inc. is the larger, with a market value of $5.1M against $730.0K — 7.0× the size. Direct Digital Holdings, Inc. grew revenue faster over the last twelve months: −15.2% against −55.1%. ZW Data Action Technologies Inc. has the higher net margin (−24.0% vs −90.9%) and the higher return on invested capital (−16.8% vs −290.8%). Across the 17 metrics below, Direct Digital Holdings, Inc. leads on 9 and ZW Data Action Technologies Inc. on 8.

Valuation

Metric CNET DRCT Advertising Agencies median
P/E n/m n/m 20.12
P/S 1.47 0.01 0.72
P/B 1.22 n/m 1.22
Price to free cash flow n/m n/m 8.69
EV/EBITDA n/m n/m 12.89
EV/Sales 1.33 0.56 1.05
Earnings yield (17.61%) (49,014.69%) (4.37%)
Free cash flow yield (58.03%) (2,437.41%) 0.00%

Profitability

Metric CNET DRCT Advertising Agencies median
Gross margin 6.38% 30.38% 42.75%
Operating margin (28.82%) (47.19%) 0.00%
Net margin (23.95%) (90.94%) (7.63%)
Free cash flow margin (29.86%) (17.61%) 0.00%
Return on equity (21.31%) 146.35% 0.00%
Return on assets (8.70%) (133.05%) 0.00%
Return on invested capital (16.81%) (290.84%) 0.00%

Growth

Metric CNET DRCT Advertising Agencies median
Revenue growth (TTM) (55.14%) (15.23%) 5.73%
EPS growth (last fiscal year) 63.98% 16.90% 34.44%
Revenue growth, 5-year CAGR (34.55%) 22.69% 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric CNET DRCT Advertising Agencies median
Debt to equity 0.03 (1.26) 0.04
Current ratio 1.45 0.14 1.46
Net debt to EBITDA 0.50 (1.23) 0.01

Dividend

Metric CNET DRCT Advertising Agencies median
Dividend yield — — 3.97%
Payout ratio — — —

Size

Metric CNET DRCT Advertising Agencies median
Market cap 5.10m 730.00k 54.09m

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