The Clorox Company (CLX) vs Kimberly-Clark Corporation (KMB)

The Clorox Company and Kimberly-Clark Corporation are both Household & Personal Products companies. Kimberly-Clark Corporation is the larger, with a market value of $34.6B against $10.4B — 3.3× the size. Kimberly-Clark Corporation trades at the lower P/E: 18.0× against 18.1×. Kimberly-Clark Corporation grew revenue faster over the last twelve months: 6.01% against −5.41%. Kimberly-Clark Corporation has the higher net margin (11.8% vs 8.74%) and the higher return on invested capital (21.1% vs 14.0%). Both pay a dividend; The Clorox Company yields more (7.13% vs 4.83%). Across the 23 metrics below, Kimberly-Clark Corporation leads on 16 and The Clorox Company on 7.

Valuation

Metric CLX KMB Household & Personal Products median
P/E 18.10 17.95 23.53
P/S 1.58 2.12 1.58
P/B 42.16 18.73 3.36
Price to free cash flow 26.23 18.78 19.95
EV/EBITDA 12.47 12.55 13.02
EV/Sales 2.15 2.45 1.42
Earnings yield 5.52% 5.57% 0.25%
Free cash flow yield 3.81% 5.33% 3.66%

Profitability

Metric CLX KMB Household & Personal Products median
Gross margin 42.32% 36.76% 47.14%
Operating margin 13.59% 15.16% 1.31%
Net margin 8.74% 11.79% 0.61%
Free cash flow margin 6.03% 11.27% 2.89%
Return on equity 159.95% 119.32% 2.12%
Return on assets 8.79% 11.07% 0.00%
Return on invested capital 13.95% 21.13% 0.24%

Growth

Metric CLX KMB Household & Personal Products median
Revenue growth (TTM) (5.41%) 6.01% 2.93%
EPS growth (last fiscal year) (26.23%) (19.60%) (12.73%)
Revenue growth, 5-year CAGR (1.75%) (2.99%) 2.03%
Net income growth, 5-year CAGR (3.73%) (2.99%) 0.00%

Health

Metric CLX KMB Household & Personal Products median
Debt to equity 15.80 3.48 0.46
Current ratio 0.66 0.91 1.59
Net debt to EBITDA 3.31 2.05 1.37

Dividend

Metric CLX KMB Household & Personal Products median
Dividend yield 7.13% 4.83% 2.79%
Payout ratio 1.29 0.87 0.87

Size

Metric CLX KMB Household & Personal Products median
Market cap 10.42b 34.61b 620.01m

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