The Clorox Company (CLX) vs Kimberly-Clark Corporation (KMB)
The Clorox Company and Kimberly-Clark Corporation are both Household & Personal Products companies. Kimberly-Clark Corporation is the larger, with a market value of $32.3B against $10.0B — 3.2× the size. Kimberly-Clark Corporation trades at the lower P/E: 16.7× against 17.4×. Kimberly-Clark Corporation grew revenue faster over the last twelve months: 6.01% against −5.41%. Kimberly-Clark Corporation has the higher net margin (11.8% vs 8.74%) and the higher return on invested capital (21.1% vs 14.0%). Both pay a dividend; Kimberly-Clark Corporation yields more (4.10% vs 3.13%). Across the 23 metrics below, Kimberly-Clark Corporation leads on 18 and The Clorox Company on 5.
Valuation
Profitability
| Metric | CLX | KMB | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 42.32% | 36.76% | 46.28% |
| Operating margin | 13.59% | 15.16% | 0.79% |
| Net margin | 8.74% | 11.79% | 0.61% |
| Free cash flow margin | 6.03% | 11.27% | 2.89% |
| Return on equity | 159.95% | 119.32% | 2.12% |
| Return on assets | 8.79% | 11.07% | 0.00% |
| Return on invested capital | 13.95% | 21.13% | 0.00% |
Growth
Health
Dividend
Size
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