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The Clorox Company (CLX) vs e.l.f. Beauty (ELF)

The Clorox Company and e.l.f. Beauty are both Household & Personal Products companies. The Clorox Company is the larger, with a market value of $10.4B against $6.9B — 1.5× the size. The Clorox Company trades at the lower P/E: 18.1× against 113×. e.l.f. Beauty grew revenue faster over the last twelve months: 31.2% against −5.41%. The Clorox Company has the higher net margin (8.74% vs 3.38%) and the higher return on invested capital (14.0% vs 4.72%). Across the 22 metrics below, The Clorox Company leads on 12 and e.l.f. Beauty on 10.

Valuation

Metric CLX ELF Household & Personal Products median
P/E 18.10 113.45 23.53
P/S 1.58 3.81 1.58
P/B 42.16 5.74 3.36
Price to free cash flow 26.23 23.95 19.95
EV/EBITDA 12.47 32.64 13.02
EV/Sales 2.15 4.10 1.42
Earnings yield 5.52% 0.88% 0.25%
Free cash flow yield 3.81% 4.18% 3.66%

Profitability

Metric CLX ELF Household & Personal Products median
Gross margin 42.32% 74.44% 47.14%
Operating margin 13.59% 7.23% 1.31%
Net margin 8.74% 3.38% 0.61%
Free cash flow margin 6.03% 15.90% 2.89%
Return on equity 159.95% 6.04% 2.12%
Return on assets 8.79% 3.16% 0.00%
Return on invested capital 13.95% 4.72% 0.24%

Growth

Metric CLX ELF Household & Personal Products median
Revenue growth (TTM) (5.41%) 31.23% 2.93%
EPS growth (last fiscal year) (26.23%) (77.08%) (12.73%)
Revenue growth, 5-year CAGR (1.75%) 38.76% 2.03%
Net income growth, 5-year CAGR (3.73%) 33.39% 0.00%

Health

Metric CLX ELF Household & Personal Products median
Debt to equity 15.80 0.74 0.46
Current ratio 0.66 2.55 1.59
Net debt to EBITDA 3.31 3.73 1.37

Dividend

Metric CLX ELF Household & Personal Products median
Dividend yield 7.13% — 2.79%
Payout ratio 1.29 — 0.87

Size

Metric CLX ELF Household & Personal Products median
Market cap 10.42b 6.85b 620.01m

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