The Clorox Company (CLX) vs e.l.f. Beauty (ELF)
The Clorox Company and e.l.f. Beauty are both Household & Personal Products companies. The Clorox Company is the larger, with a market value of $10.0B against $5.9B — 1.7× the size. The Clorox Company trades at the lower P/E: 17.4× against 99.5×. e.l.f. Beauty grew revenue faster over the last twelve months: 31.2% against −5.41%. The Clorox Company has the higher net margin (8.74% vs 3.38%) and the higher return on invested capital (14.0% vs 4.72%). Across the 22 metrics below, The Clorox Company leads on 12 and e.l.f. Beauty on 10.
Valuation
Profitability
| Metric | CLX | ELF | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 42.32% | 74.44% | 46.28% |
| Operating margin | 13.59% | 7.23% | 0.79% |
| Net margin | 8.74% | 3.38% | 0.61% |
| Free cash flow margin | 6.03% | 15.90% | 2.89% |
| Return on equity | 159.95% | 6.04% | 2.12% |
| Return on assets | 8.79% | 3.16% | 0.00% |
| Return on invested capital | 13.95% | 4.72% | 0.00% |
Growth
Health
Dividend
Size
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