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The Clorox Company (CLX) vs e.l.f. Beauty (ELF)

The Clorox Company and e.l.f. Beauty are both Household & Personal Products companies. The Clorox Company is the larger, with a market value of $12.1B against $6.5B — 1.9× the size. The Clorox Company trades at the lower P/E: 17.8× against 76.1×. e.l.f. Beauty grew revenue faster over the last twelve months: 39.9% against 6.28%. The Clorox Company has the higher net margin (9.41% vs 4.47%) and the higher return on invested capital (16.7% vs 6.44%). Across the 22 metrics below, The Clorox Company leads on 12 and e.l.f. Beauty on 10.

Valuation

Metric CLX ELF Household & Personal Products median
P/E 17.79 76.12 25.45
P/S 1.68 3.38 1.17
P/B 100.01 5.35 2.43
Price to free cash flow 26.71 23.80 20.67
EV/EBITDA 12.10 31.90 13.40
EV/Sales 2.21 3.64 1.24
Earnings yield 5.62% 1.31% 1.13%
Free cash flow yield 3.74% 4.20% 3.81%

Profitability

Metric CLX ELF Household & Personal Products median
Gross margin 41.94% 74.42% 46.90%
Operating margin 14.58% 8.87% 1.31%
Net margin 9.41% 4.47% 2.32%
Free cash flow margin 6.30% 14.22% 4.87%
Return on equity 522.78% 7.33% 4.67%
Return on assets 10.13% 3.55% 0.00%
Return on invested capital 16.73% 6.44% 0.57%

Growth

Metric CLX ELF Household & Personal Products median
Revenue growth (TTM) 6.28% 39.93% 2.91%
EPS growth (last fiscal year) (26.23%) (77.08%) (5.01%)
Revenue growth, 5-year CAGR (1.75%) 38.76% 1.39%
Net income growth, 5-year CAGR (3.73%) 33.39% 0.00%

Health

Metric CLX ELF Household & Personal Products median
Debt to equity 32.92 0.65 0.44
Current ratio 0.65 2.57 1.75
Net debt to EBITDA 3.31 3.73 1.37

Dividend

Metric CLX ELF Household & Personal Products median
Dividend yield 5.01% — 2.48%
Payout ratio 0.89 — 0.74

Size

Metric CLX ELF Household & Personal Products median
Market cap 12.08b 6.48b 671.37m

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