The Clorox Company (CLX) vs The Estee Lauder Companies Inc. (EL)
The Clorox Company and The Estee Lauder Companies Inc. are both Household & Personal Products companies. The Estee Lauder Companies Inc. is the larger, with a market value of $34.6B against $10.0B — 3.5× the size. The Clorox Company trades at the lower P/E: 17.4× against 185×. The Estee Lauder Companies Inc. grew revenue faster over the last twelve months: 5.05% against −5.41%. The Clorox Company has the higher net margin (8.74% vs 1.21%) and the higher return on invested capital (14.0% vs 6.40%). Both pay a dividend; The Clorox Company yields more (3.13% vs 1.89%). Across the 23 metrics below, The Clorox Company leads on 14 and The Estee Lauder Companies Inc. on 9.
Valuation
Profitability
| Metric | CLX | EL | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 42.32% | 75.50% | 46.28% |
| Operating margin | 13.59% | 5.18% | 0.79% |
| Net margin | 8.74% | 1.21% | 0.61% |
| Free cash flow margin | 6.03% | 8.81% | 2.89% |
| Return on equity | 159.95% | 4.75% | 2.12% |
| Return on assets | 8.79% | 0.92% | 0.00% |
| Return on invested capital | 13.95% | 6.40% | 0.00% |
Growth
Health
Dividend
Size
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