Rush Enterprises, Inc.

RUSHA Consumer Cyclical Auto & Truck Dealerships

Rush Enterprises, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $7.4 billion, down 4.75% from fiscal 2024.

Revenue
+12.4%
EPS
+19.0%
Free cash flow
−56.2%
Total debt
−0.50%

Quarter to September 2026, against a year earlier

45.34 0.99 −2.14%
Market cap
$5.7B
P/E
19.1×
Fwd P/E
17.7×
Dividend yield
1.15%
F-score
6/9
Altman Z
3.89
Beneish M
−3.23
Dividend safety
81/100

Rush Enterprises, Inc. (RUSHA) Gross margin

Alert me on Gross margin

Rush Enterprises, Inc.'s gross margin over the twelve months to 30 September 2026 was 19.3%, down 0.4 percentage points from fiscal 2025 (19.7%). Over the past ten years it has ranged from 15.8% (fiscal 2015) to 21.3% (fiscal 2021); the current reading is higher than 73% of that period. That is in line with the Auto & Truck Dealerships industry median of 18.4% and below the Consumer Cyclical sector median of 34.3%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 19.7% 0.03
FY2024 19.6% (0.48)
FY2023 20.1% (0.84)
FY2022 20.9% (0.37)
FY2021 21.3% 2.82
FY2020 18.5% 0.84
FY2019 17.7% (0.12)
FY2018 17.8% 0.16
FY2017 17.6% 0.57
FY2016 17.0% 1.28

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 18.3% (0.73)
Jun 2026 19.0% (1.37)
Mar 2026 20.4% 0.74
Dec 2025 19.7% (0.26)
43 more quarters

Against its own ten years

Low 15.8% High 21.3%
Ten-year median 18.5%
Current reading's percentile 53

Gross margin against peers

Company Gross margin
OPLN OPENLANE, Inc. compare 45.6%
VVV Valvoline compare 38.3%
RUSHB Rush Enterprises, Inc. compare 19.7%
RUSHA Rush Enterprises, Inc. 19.3%
AN AutoNation, Inc. compare 17.7%
ABG Asbury Automotive Group, Inc. compare 17.1%
GPI Group 1 Automotive, Inc. compare 15.9%
LAD Lithia Motors, Inc. compare 15.1%
KMX CarMax, Inc. compare 10.3%
Auto & Truck Dealerships industry median 18.4%
Consumer Cyclical sector median 34.3%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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