Aaron's Holdings Company, Inc. PRG
- Market cap
- $1.3B
- P/E
- 8.9×
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Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 17.17 | 22.15 | 30.70 | 34.95 | 11.03 | 25.89 | 12.11 | 16.75 | 27.84 | 23.50 |
Analyst estimates 2026–2028 Powerpack |
Low Price
|
||
| 29.02 | 40.90 | 47.50 | 66.71 | 60.11 | 60.50 | 46.85 | 44.81 | 50.28 | 44.43 |
High Price
|
|||
| 11,500 | 11,900 | 11,800 | 12,100 | 1,868 | 1,849 | 1,692 | 1,606 | 1,403 | 1,151 |
Employees
|
|||
| 0 | 0 | 0 | 0 | 1 | 1 | 2 | 1 | 2 | 2 |
Revenue/Emp
|
|||
| 3,208 | 3,384 | 2,036 | 2,163 | 2,485 | 2,678 | 2,598 | 2,339 | 2,399 | 2,409 |
Revenue
|
|||
| 90.80% | 92.35% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin
|
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| 218 | 240 | 157 | 28 | 272 | 328 | 148 | 189 | 163 | 175 |
EBT
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| 6.81% | 7.08% | 7.70% | 1.28% | 10.93% | 12.26% | 5.71% | 8.09% | 6.81% | 7.24% |
EBT Margin
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| 139 | 293 | 196 | 31 | (61) | 244 | 99 | 139 | 197 | 147 |
Net Income
|
|||
| 1,387 | 1,531 | 1,822 | 2,108 | 2,728 | 1,853 | 1,802 | 1,608 | 1,648 | 1,615 |
Depreciation
|
|||
| 44.33 | 47.77 | 29.46 | 32.13 | 36.94 | 40.56 | 50.03 | 50.82 | 56.34 | 60.09 |
Revenue/Sh
|
|||
| 1.93 | 4.13 | 2.84 | 0.47 | (0.91) | 3.69 | 1.90 | 3.02 | 4.63 | 3.66 |
Earnings/Sh
|
|||
| 6.46 | 2.25 | 5.16 | 4.71 | 6.78 | 3.73 | 4.67 | 4.44 | 3.25 | 8.36 |
Cash Flow/Sh
|
|||
| (0.53) | (0.64) | (1.01) | (1.17) | (0.85) | (0.14) | (0.19) | (0.21) | (0.19) | (0.25) |
Capex/Sh
|
|||
| 5.93 | 1.61 | 4.15 | 3.54 | 5.93 | 3.58 | 4.48 | 4.23 | 3.06 | 8.10 |
Free CF/Sh
|
|||
| 20.48 | 24.39 | 25.47 | 25.81 | 14.66 | 10.29 | 10.99 | 12.85 | 15.27 | 18.62 |
Book Value/Sh
|
|||
| 72 | 71 | 69 | 67 | 67 | 66 | 52 | 46 | 43 | 40 |
Shares
|
|||
| 14.09 | 8.11 | 12.52 | 107.64 | 0.00 | 12.29 | 8.73 | 10.45 | 9.05 | 8.06 |
PE Ratio
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| 0.61 | 0.70 | 1.21 | 1.51 | 1.46 | 1.11 | 0.34 | 0.62 | 0.75 | 0.49 |
PS Ratio
|
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| 1.32 | 1.37 | 1.40 | 1.88 | 3.67 | 4.38 | 1.53 | 2.43 | 2.77 | 1.58 |
PB Ratio
|
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| 0.66 | 0.79 | 1.41 | 1.81 | 1.46 | 1.27 | 0.51 | 0.80 | 0.98 | 0.61 |
EV/Sales
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| 4.96 | 23.44 | 10.02 | 16.41 | 9.11 | 14.37 | 5.71 | 9.64 | 18.05 | 4.52 |
EV/FCF
|
|||
| 467 | 159 | 356 | 317 | 456 | 246 | 242 | 204 | 139 | 335 |
Op' Cash Flow
|
|||
| (38) | (45) | (70) | (79) | (57) | (9) | (10) | (10) | (8) | (10) |
Capex
|
|||
| 429 | 114 | 287 | 238 | 399 | 236 | 233 | 195 | 130 | 325 |
FCF
|
|||
| 994 | 1,031 | 994 | 519 | 575 | 805 | 733 | 775 | 770 | 946 |
Working Cap'
|
|||
| 498 | 369 | 425 | 34 | 50 | 590 | 591 | 592 | 644 | 595 |
Total Debt
|
|||
| 169 | 297 | 409 | (24) | 13 | 419 | 459 | 437 | 553 | 286 |
Net Debt
|
|||
| 1,482 | 1,728 | 1,761 | 1,737 | 986 | 679 | 570 | 591 | 650 | 746 |
Sh' Equity
|
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| 5.24% | 11.02% | 7.11% | 1.03% | (2.66%) | 16.57% | 6.34% | 9.31% | 13.13% | 9.40% |
ROA
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| 9.19% | 7.86% | 4.52% | 1.01% | 16.99% | 18.97% | 11.27% | 13.29% | 10.12% | 12.52% |
ROIC
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| 9.78% | 18.23% | 11.25% | 1.80% | (4.51%) | 29.25% | 15.80% | 23.90% | 31.77% | 21.02% |
ROE
|
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Aaron's Holdings Company, Inc. peers in Rental & Leasing Services
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| WLFC Willis Lease Finance Corporation | $1.1B | 13.0× | Compare |
| VSTS Vestis Corporation | $1.8B | 0.0× | Compare |
| CTOS Custom Truck One Source, Inc. | $2.1B | 105× | Compare |
| HTZ Hertz Global Holdings, Inc. | $630.9M | 0.0× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| MGRC McGrath RentCorp | $2.7B | 18.2× | Compare |
| WSC WillScot Holdings Corporation | $3.2B | 0.0× | Compare |
| CAR Avis Budget Group, Inc. | $3.7B | 0.0× | Compare |
| EQPT EquipmentShare.com Inc. | $4.1B | 19.3× | Compare |
Aaron's Holdings Company, Inc. (PRG) key facts
- Aaron's Holdings Company, Inc. (PRG) is a Rental & Leasing Services company in the Industrials sector, listed on the New York Stock Exchange.
- Aaron's Holdings Company, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $2.4 billion, roughly unchanged from fiscal 2024.
- Net income was $146.8 million, or $3.66 per share (basic), a net margin of 6.09%.
- As of September 25, 2026, PRG traded at $32.68, a market capitalization of $1.3 billion.
- At that price the stock trades at 8.9× trailing-twelve-month earnings and 0.5× sales.
- Aaron's Holdings Company, Inc. pays an annual dividend of $0.18 per share, a yield of 0.40%.
- Return on equity was 21.0% and debt-to-equity 1.10.
Aaron's Holdings Company, Inc. (PRG) Latest News
21 Sep
PRG has climbed roughly 23.9% in six months and trades near $35.50 on a 7× forward P/E after solid quarterly results. Yet a StockStory post says the stock fails its quality standards: trailing revenue of about $2.61 billion over the past 12 months is flat versus five years ago, EPS has fallen about 4.3% per year over five years, and TBVPS has dropped about 53% in two years (from $4.82 to $1.06). The conclusion: there’s meaningful downside risk despite the valuation, and investors should avoid PRG in favor of a top digital advertising platform tied to the creator economy; the piece also markets its own growth stock picks. Long-term fundamentals deteriorate (flat revenue, declining TBVPS, and shrinking EPS) despite a cheap-looking price, signaling potential downside and sentiment risk.
10 Sep
Breach Inlet Capital released a presentation portraying PROG Holdings as a misunderstood transformation story with potential catalysts. External investor presentation on PROG Holdings transformation and catalysts can moderately sway market sentiment and near-term performance.
7 Aug
PRG held its Q2 2026 earnings call discussing financial results, operations and outlook. Earnings call content delivers financial performance details and guidance that move stock price and investor views.
1 Aug
PROG Holdings beat earnings expectations and raised guidance, raising questions on whether the stock is fairly valued. Earnings beat combined with raised guidance signals strong results that can shift investor sentiment and stock trajectory.
PRG reported Q2 results showing margin compression despite broad-based growth and raised full-year guidance. Q2 earnings detail margin pressure offset by growth and guidance lift, indicating moderate effects on future performance.
30 Jul
PROG Holdings (PRG) reports continued growth and resilience despite difficult consumer spending conditions. Positive performance amid headwinds points to durable operations and stronger future positioning.
PRG Q2 earnings call emphasized ecosystem growth and raised company outlook. Raised outlook combined with ecosystem growth points to significant positive trajectory shift.
PROG Q2 earnings call highlighted quarterly financial results, operational updates and forward guidance for Aaron's Holdings. Q2 earnings data provides financial metrics that can moderately shift near-term investor views without altering long-term strategy.
29 Jul
PROG Holdings Inc posted strong Q2 2026 revenue growth and impressive results in its earnings call. Positive Q2 2026 revenue growth directly affects near-term financial performance and investor views.
PROG Holdings, Inc. held its Q2 2026 earnings call and reported quarterly financial results. Quarterly earnings data can shift near-term stock sentiment and valuation multiples.
PROG Holdings reported Q2 earnings with key metrics compared against analyst estimates. Q2 earnings metrics versus estimates can moderately affect stock sentiment and near-term valuation.
Aaron's Holdings Company, Inc. (PRG) posted better-than-expected sales for Q2 CY2026. Better-than-expected Q2 sales provide a moderate positive signal for near-term financial results and sentiment.
PROG Holdings reported second quarter 2026 financial results. Quarterly results update financial performance and can shift short-term investor sentiment without altering long-term strategy.
28 Jul
Aaron's Holdings Company, Inc. (PRG) is scheduled to report earnings tomorrow. Earnings releases typically trigger short-term stock moves depending on results versus expectations.
6 Jul
PROG Holdings expanded its Russell Index footprint, altering the company's investment narrative and market positioning. Russell Index inclusion draws passive inflows and lifts visibility but rarely shifts core operations or long-term strategy.
Aaron's Holdings (PRG) is presented as a value stock with impressive fundamentals while two other stocks receive negative recommendations. Positive fundamental assessment for PRG may lift near-term investor sentiment and share price.
2 Jul
PROG (PRG) shares decline on unspecified market reaction to company developments. Share price drop signals short-term negative sentiment without evidence of fundamental long-term change.
30 Jun
PRG fintech stock trades at half its peers’ valuation with one analyst projecting 93% upside potential. Analyst note on valuation gap may lift near-term investor sentiment and share price.
25 May
Flat sales and weaker credit quality at PROG Holdings have negatively altered its investment story. Flat sales and weaker credit quality directly impair PROG Holdings core leasing operations and investor outlook.
10 May
PROG Holdings (PRG) upgraded its 2026 guidance while undergoing a leadership shakeup, eliciting mixed investor reactions ranging from optimism on improved long-term prospects to concerns over executive changes. Upgraded 2026 guidance boosts long-term financial outlook and investor confidence, while leadership shakeup introduces potential strategic shifts.
PROG Holdings (PRG) raised 2026 guidance after stronger Q1 earnings, prompting a favorable valuation review amid improved financial outlook. Raised 2026 guidance and stronger Q1 earnings signal significant positive shift in financial trajectory and investor sentiment.
5 May
Wall Street analysts predict PROG Holdings (PRG) could rally 25.19% and outline trading strategies to capitalize on the upside. Analyst consensus for 25.19% upside targets moderate influence on investor sentiment and short-term stock performance.
4 May
PROG Holdings (PRG) upgraded to Strong Buy rating by analysts, driven by strong fundamentals, lease-to-own segment growth, robust cash flow, and attractive valuation, signaling substantial upside potential for the stock. Strong Buy upgrade highlights major boost to investor sentiment and stock trajectory from positive analyst outlook on growth and valuation.
2 May
PROG Holdings (formerly Aaron's, PRG) released Q1 earnings call highlights covering financial results, strategic updates, and forward guidance. Q1 earnings highlights disclose financial metrics, operational progress, and guidance that could significantly sway investor sentiment and stock trajectory.
1 May
PROG Holdings, Inc. beat analyst forecasts, prompting analysts to update their predictions. Beating forecasts and analyst revisions signal strong financial performance, likely boosting stock price and investor sentiment significantly.
29 Apr
PROG Holdings, Inc. released a summary of its Q1 2026 earnings call, highlighting financial performance and strategic updates for the quarter. Q1 2026 earnings call summary reveals financial results and guidance that significantly influence stock price and investor expectations.
PROG Holdings (PRG) reported Q1 earnings and revenues that surpassed analyst estimates. Surpassing Q1 earnings estimates boosts investor sentiment and signals strong financial performance, significantly impacting stock trajectory.
PROG Holdings reported first quarter 2026 results, highlighting key financial metrics for Aaron's Holdings Company, Inc. (PRG). Quarterly earnings reports reveal financial performance that significantly influences stock price, investor sentiment, and future trajectory.
28 Apr
PROG (PRG) reports earnings tomorrow amid analyst expectations for financial results, revenue, and guidance. Upcoming earnings releases frequently trigger major stock price movements and shifts in investor outlook.
22 Apr
PROG Holdings released new research providing insights into the financial behaviors and preferences of near- and below-prime consumers, highlighting trends in spending, credit usage, and economic resilience. Consumer behavior research directly relevant to PROG Holdings' core non-prime market could moderately influence strategy and investor sentiment without fundamentally altering trajectory.