Monday 2 November 2026 Export MAX’s income statement to Excel — free account

MediaAlpha, Inc.

MAX Communication Services Internet Content & Information

MediaAlpha, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.1 billion, up 28.8% from fiscal 2024.

Revenue: +22.7%
EPS: +112.7%
Free cash flow: +63.7%
Total debt: +12.4%

Quarter to September 2026, against a year earlier

14.95 0.20 +1.36%

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Market cap: $873.1M
P/E: 7.3×
Fwd P/E: 9.3×
Dividend yield: —
F-score: 4/9
Altman Z: 2.48
Beneish M: −2.85
Dividend safety: 52/100

Overview

	Dec '17	Dec '18	Dec '19	Dec '20	Dec '21	Dec '22	Dec '23	Dec '24	Dec '25
Piotroski F-Score Full definition →	—	—	—	—	6	2	5	7	4
P/E ratio Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	37.63	28.78
Altman Z-Score Full definition →	—	—	—	2.80	1.40	(0.95)	(1.90)	2.56	2.48
P/S ratio Full definition →	—	0.00	0.00	2.22	0.89	0.94	1.29	0.69	0.65
P/FCF ratio Full definition →	—	17.28	17.28	25.35	20.58	15.30	24.91	13.13	11.16
Altman Z″-Score (non-manufacturers) Full definition →	—	—	(3.72)	(5.58)	(3.71)	(10.86)	(13.43)	(3.92)	(3.31)
Beneish M-Score Full definition →	—	—	—	(2.79)	(3.25)	(5.67)	(5.02)	(1.41)	(2.85)
P/Operating CF Full definition →	—	70,451.17	70,451.17	107.01	26.23	(64.55)	94.86	41.22	(97.79)
P/B ratio Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Dividend Safety Score Full definition →	—	—	—	—	—	—	—	—	52
Price to Tangible BV Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
EV/Sales Full definition →	—	0.00	0.00	2.49	1.10	1.31	1.70	0.83	0.75
EV/EBITDA Full definition →	—	0.00	0.00	59.99	106.50	0.00	0.00	14.31	32.08
EV/Operating CF Full definition →	—	18.61	18.61	28.30	24.87	21.21	32.59	15.65	12.73
EV/FCF Full definition →	—	18.70	18.70	28.47	25.45	21.28	32.70	15.74	12.79
Quick Ratio Full definition →	—	1.28	1.38	1.12	1.50	0.97	0.89	1.40	1.15
Current Ratio Full definition →	—	1.32	1.41	1.19	1.63	1.05	0.94	1.43	1.18
Net Debt/EBITDA Full definition →	—	0.27	2.81	6.56	20.38	(5.93)	(4.93)	2.38	4.09
Debt/Assets Full definition →	0.00%	0.00%	92.54%	86.85%	64.46%	107.64%	113.24%	61.90%	39.97%
Debt/Equity Full definition →	—	0.00	(0.86)	(1.74)	(3.03)	(2.13)	(1.85)	(3.51)	(5.25)
Asset Turnover Full definition →	—	0.00	7.74	3.70	2.58	2.00	2.40	4.15	3.45
Operating CF/Net income Full definition →	—	1.25	1.24	(11.78)	(5.43)	(0.49)	(0.50)	2.76	2.56
Capex/Depreciation Full definition →	—	(0.05)	(0.05)	(0.06)	(0.14)	(0.01)	(0.01)	(0.09)	(0.09)
Interest Coverage Full definition →	—	16.18	3.54	2.46	0.27	(3.83)	(2.61)	2.98	1.97
ROE Full definition →	—	3,695.21%	(48.74%)	3.99%	6.33%	78.11%	44.78%	(23.64%)	(67.94%)
ROA Full definition →	—	0.00%	33.82%	(2.77%)	(2.11%)	(25.08%)	(24.95%)	7.99%	7.93%
ROIC Full definition →	—	140.61%	0.00%	22.61%	1.80%	(26.83%)	(39.86%)	36.61%	17.88%
Return on Tangible Assets Full definition →	—	157.29%	87.65%	(21.46%)	(9.97%)	(1,634.52%)	785.16%	29.20%	95.88%
Average Days of Receivables Full definition →	—	45.67	50.11	60.10	43.04	47.70	50.57	60.33	40.32
Research and Development Expense of Revenue Full definition →	—	3.48%	1.73%	2.13%	2.35%	4.59%	4.76%	2.29%	1.92%
Selling, General and Administrative Expense of Revenue Full definition →	—	6.60%	8.14%	9.13%	13.05%	18.38%	22.72%	9.38%	9.93%
Intangible Assets out of Total Assets Full definition →	0.00	0.00	0.35	0.16	0.11	0.47	0.48	0.26	0.13
Share Based Compensation of Revenue Full definition →	—	0.28%	0.57%	4.23%	7.08%	12.74%	13.74%	3.94%	2.72%
Graham Net Nets Full definition →	—	0.06	0.06	(0.14)	(0.37)	(0.41)	(0.35)	(0.20)	(0.33)
Graham Number Full definition →	—	0.00	0.00	0.00	2.28	7.92	6.44	0.00	0.00
Earnings Yield Full definition →	—	(0.94%)	(0.94%)	(1.79%)	(0.91%)	(13.23%)	(8.08%)	2.66%	3.47%
Free Cash Flow Yield Full definition →	—	5.79%	5.79%	3.94%	4.86%	6.53%	4.01%	7.62%	8.96%
Revenue per Share Full definition →	—	8.95	12.30	18.20	17.31	10.94	8.52	16.30	19.80
Operating CF per Share Full definition →	—	0.68	0.67	1.60	0.77	0.67	0.44	0.86	1.17
Capex per Share Full definition →	—	(0.02)	(0.01)	(0.01)	(0.02)	0.00	0.00	(0.01)	(0.01)
Free Cash Flow per Share Full definition →	—	0.66	0.66	1.59	0.75	0.67	0.44	0.85	1.16
Cash per Share Full definition →	—	0.17	0.30	0.73	1.36	0.35	0.38	0.82	0.83
Shareholders Equity per Share Full definition →	—	0.00	(3.42)	(3.27)	(1.65)	(2.05)	(2.07)	(0.87)	(0.52)
Interest Debt per Share Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Book value per Share Full definition →	—	0.00	(3.42)	(3.27)	(1.65)	(2.05)	(2.07)	(0.87)	(0.52)
Free Cash Flow Full definition →	—	22.01	21.85	51.11	27.97	28.18	20.16	45.22	65.26
Working Capital Full definition →	—	10.64	19.58	20.34	52.89	3.53	(5.15)	56.96	26.73
Capital Expenditures Full definition →	—	(0.64)	(0.29)	(0.30)	(0.65)	(0.10)	(0.07)	(0.65)	(0.34)
Net Current Asset Value Full definition →	—	44.10	(151.50)	(187.66)	(214.26)	(175.74)	(173.78)	(118.77)	(238.65)
EV/EBIT Full definition →	—	0.00	0.00	74.48	331.25	0.00	0.00	16.81	37.74
Capex to Sales Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Price to Operating Income Full definition →	—	0.00	0.00	66.34	267.85	0.00	0.00	14.02	32.93
Other line items
Depreciation/Fixed assets Full definition →	—	13.59	8.37	0.00	0.00	0.00	0.00	0.00	0.00
Cash ROIC Full definition →	—	110.54%	(362.34%)	50.56%	15.91%	25.26%	20.75%	28.35%	38.14%
Accounts Receivable Turnover Full definition →	—	6.37	8.76	7.68	7.49	6.75	6.82	8.79	8.37
Accounts Payable Turnover Full definition →	—	7.34	10.16	7.20	6.80	6.72	5.83	8.91	9.62
Inventory Turnover Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Average Days of Payables Full definition →	—	39.81	43.06	71.80	41.46	50.66	63.91	53.43	35.15
Days of Inventory on Hand Full definition →	—	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
Average Receivables Full definition →	—	46.58	46.58	76.15	86.19	68.05	56.89	98.35	132.98
Average Payables Full definition →	—	33.73	33.73	69.35	80.01	57.88	55.14	80.92	98.33
Average Assets Full definition →	—	0.00	52.70	157.87	250.07	229.94	162.00	208.19	323.14
Average Common Equity Full definition →	—	0.49	(36.56)	(109.36)	(83.34)	(73.82)	(90.25)	(70.33)	(37.71)

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Columns are period end dates · fundamentals updated 2 Nov 2026

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