Thursday 15 October 2026
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eBay Inc.
EBAY Consumer Cyclical Internet Retail
eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024. In the quarter to June 2026, revenue grew 14.8%, EPS grew 55.0%, free cash flow grew 168.0% and total debt was flat, each against the same quarter a year earlier. Member of the S&P 500; dividend growth for five consecutive years, revenue growth for three.
123.01
6.13
+5.24%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Price, $ | |||||||||||||||
| Price, $ | Low | 21.52 | 29.51 | 26.01 | 27.56 | 26.02 | 50.45 | 35.92 | 37.17 | 40.16 | 58.71 |
Analyst estimates 2026–2028 Powerpack |
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| High | 33.19 | 39.28 | 46.99 | 42.00 | 61.06 | 81.19 | 67.49 | 52.23 | 67.80 | 101.15 | |||||
| People | |||||||||||||||
| People | Employees | 12,600 | 14,100 | 14,000 | 13,300 | 12,700 | 10,800 | 11,600 | 12,300 | 11,500 | 12,300 | ||||
| Revenue/emp, $m | 0.74 | 0.70 | 0.62 | 0.56 | 0.70 | 0.96 | 0.84 | 0.82 | 0.89 | 0.90 | |||||
| Income, $m | |||||||||||||||
| Income, $m | Revenue | 9,298 | 9,927 | 8,650 | 7,429 | 8,894 | 10,420 | 9,795 | 10,112 | 10,283 | 11,100 | ||||
| Gross margin, % | 78.45 | 77.63 | 76.61 | 78.66 | 79.80 | 74.57 | 72.64 | 71.98 | 71.99 | 71.45 | |||||
| EBT | 3,651 | 2,275 | 2,249 | 1,652 | 3,345 | 398 | (1,601) | 3,707 | 2,278 | 2,307 | |||||
| EBT margin, % | 39.27 | 22.92 | 26.00 | 22.24 | 37.61 | 3.82 | (16.35) | 36.66 | 22.15 | 20.78 | |||||
| Net income | 7,266 | (1,017) | 2,530 | 1,786 | 5,667 | 13,608 | (1,269) | 2,767 | 1,975 | 2,031 | |||||
| Depreciation | 682 | 676 | 635 | 600 | 583 | 502 | 442 | 403 | 324 | 407 | |||||
| Per share, $ | |||||||||||||||
| Per share, $ | Revenue | 8.21 | 9.33 | 8.83 | 8.75 | 12.53 | 15.98 | 17.55 | 19.08 | 20.73 | 24.18 | ||||
| Earnings | 6.41 | (0.95) | 2.58 | 2.10 | 7.98 | 20.87 | (2.27) | 5.22 | 3.99 | 4.42 | |||||
| Cash flow | 2.49 | 2.96 | 2.71 | 3.67 | 3.41 | 4.08 | 4.04 | 4.58 | 4.87 | 4.27 | |||||
| Capex | (0.55) | (0.63) | (0.64) | (0.60) | (0.65) | (0.68) | (0.80) | (0.86) | (0.92) | (1.14) | |||||
| Free cash flow | 1.94 | 2.33 | 2.08 | 3.07 | 2.75 | 3.39 | 3.23 | 3.72 | 3.94 | 3.12 | |||||
| Book value | 9.30 | 7.56 | 6.41 | 3.38 | 5.02 | 15.00 | 9.23 | 12.07 | 10.40 | 10.05 | |||||
| Shares, m | 1,133 | 1,064 | 980 | 849 | 710 | 652 | 558 | 530 | 496 | 459 | |||||
| Valuation, × | |||||||||||||||
| Valuation, × | P/E | 4.56 | 0.00 | 10.88 | 17.11 | 6.47 | 3.24 | 0.00 | 8.36 | 15.33 | 19.62 | ||||
| P/S | 3.64 | 4.08 | 3.18 | 4.13 | 4.01 | 4.16 | 2.40 | 2.30 | 2.99 | 3.60 | |||||
| P/B | 3.21 | 5.03 | 4.38 | 10.68 | 10.02 | 4.43 | 4.56 | 3.64 | 5.96 | 8.92 | |||||
| EV/Sales | 3.83 | 4.50 | 3.68 | 4.84 | 4.49 | 4.33 | 2.54 | 2.17 | 3.14 | 3.95 | |||||
| EV/FCF | 16.19 | 18.00 | 15.64 | 13.80 | 20.41 | 20.39 | 13.81 | 11.16 | 16.49 | 30.55 | |||||
| Cash, $m | |||||||||||||||
| Cash, $m | Operating cash flow | 2,826 | 3,146 | 2,658 | 3,114 | 2,419 | 2,657 | 2,254 | 2,426 | 2,414 | 1,959 | ||||
| Capex | (626) | (666) | (623) | (508) | (463) | (444) | (449) | (456) | (458) | (525) | |||||
| Free cash flow | 2,200 | 2,480 | 2,035 | 2,606 | 1,956 | 2,213 | 1,805 | 1,970 | 1,956 | 1,434 | |||||
| Balance, $m | |||||||||||||||
| Balance, $m | Working capital | 5,028 | 4,185 | 2,672 | 640 | 3,188 | 4,489 | 5,019 | 6,496 | 1,469 | 449 | ||||
| Total debt | 8,960 | 10,015 | 9,231 | 8,063 | 7,746 | 9,082 | 8,871 | 7,723 | 7,425 | 6,746 | |||||
| Net debt | 1,811 | 4,152 | 4,316 | 5,312 | 4,253 | 1,759 | 1,400 | (1,269) | 1,535 | 3,827 | |||||
| Shareholders’ equity | 10,539 | 8,049 | 6,281 | 2,870 | 3,561 | 9,778 | 5,153 | 6,396 | 5,158 | 4,615 | |||||
| Returns, % | |||||||||||||||
| Returns, % | ROA | 34.93 | (4.08) | 10.37 | 8.71 | 30.24 | 59.25 | (5.35) | 13.03 | 9.64 | 10.99 | ||||
| ROIC | 11.77 | 11.60 | 10.33 | 13.52 | 21.08 | 15.83 | 22.41 | 23.66 | 21.65 | 16.86 | |||||
| ROE | 84.91 | (10.94) | 35.31 | 39.03 | 176.24 | 204.03 | (17.00) | 47.92 | 34.19 | 41.56 | |||||
Negative figures in brackets.
Fiscal years to Dec 2025 · latest quarter Jun 2026
Charts ten years each
eBay Inc. vs peers in Internet Retail (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| PDD PDD Holdings Inc. Sponsored ADR | $114.6B | 8.5× | 9.1× | +14.08% (above 0%: growing) | −7.17% (below 0%: shrinking) | +25.39% (above 0%: growing) | 57.26% | 24.71% | Compare |
| MELI MercadoLibre, Inc. | $92.1B | 50.0× | 39.6× | +49.76% (above 0%: growing) | −10.86% (below 0%: shrinking) | +22.47% (above 0%: growing) | 40.90% | 6.72% | Compare |
| DASH DoorDash, Inc. | $83.7B | 94.9× | 61.1× | +35.63% (above 0%: growing) | −31.34% (below 0%: shrinking) | +109.01% (above 0%: growing) | 52.69% | 3.50% | Compare |
| SE Sea Limited Sponsored ADR | $53.7B | 35.3× | 28.5× | +48.07% (above 0%: growing) | +5.88% (above 0%: growing) | −6.79% (below 0%: shrinking) | 45.58% | 8.35% | Compare |
| EBAY eBay Inc. | $51.8B | 23.7× | 24.0× | +14.80% (above 0%: growing) | +55.00% (above 0%: growing) | +168.03% (above 0%: growing) | 73.45% | 21.57% | |
| JD JD.com, Inc. | $32.2B | 17.1× | 10.9× | +2.54% (above 0%: growing) | +27.87% (above 0%: growing) | +64.77% (above 0%: growing) | 17.12% | 1.31% | Compare |
| CPNG Coupang, Inc. | $27.2B | — (loss-making) | — (loss-making) | +3.89% (above 0%: growing) | n/m | −79.35% (below 0%: shrinking) | 28.16% | (6.28%) | Compare |
| W Wayfair Inc. | $14.4B | — (loss-making) | — (loss-making) | +7.52% (above 0%: growing) | n/m | +28.46% (above 0%: growing) | 29.95% | 2.96% | Compare |
| CART Maplebear Inc. | $11.5B | 26.0× | 17.0× | +14.11% (above 0%: growing) | +6.98% (above 0%: growing) | +157.22% (above 0%: growing) | 72.00% | 13.81% | Compare |
| Median of peers | $43.0B | 30.7× | 22.8× | +14.10% | −0.65% | +26.93% | 43.24% | 5.11% |
EBAY metrics, ten years each
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
eBay Inc. (EBAY) key facts
- Strength: eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024.
- Strength: Net income was $2.0 billion, or $4.42 per share (basic), a net margin of 18.3%.
- eBay Inc. (EBAY) is an Internet Retail company in the Consumer Cyclical sector, listed on Nasdaq.
- As of October 14, 2026, EBAY traded at $116.88, a market capitalization of $51.8 billion.
- At that price the stock trades at 23.7× trailing-twelve-month earnings and 4.3× sales; its P/E is higher than 93% of its own readings over the past ten years.
- eBay Inc. pays an annual dividend of $1.22 per share, a yield of 1.04%, with a payout ratio of 25.3%.
- Return on equity was 41.6% and debt-to-equity 1.44.
- Its Piotroski F-score is 5 out of 9 and its Altman Z-score is 6.07 (safe zone) for fiscal 2025.