eBay Inc.

EBAY Consumer Cyclical Internet Retail

eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024.

Revenue
+13.7%
EPS
−19.5%
Free cash flow
−2.09%
Total debt
−0.27%

Quarter to September 2026, against a year earlier

123.26 1.89 −1.51%
Market cap
$54.2B
P/E
26.4×
Fwd P/E
27.7×
Dividend yield
0.99%
F-score
5/9
Altman Z
6.07
Beneish M
−2.13
Dividend safety
82/100

eBay Inc. (EBAY) Gross margin

Alert me on Gross margin

eBay Inc.'s gross margin over the twelve months to 30 September 2026 was 72.2%, up 0.7 percentage points from fiscal 2025 (71.5%). Over the past ten years it has ranged from 71.5% (fiscal 2025) to 79.8% (fiscal 2020) — the current reading is the lowest in ten years. That is above the Internet Retail industry median of 44.0% and above the Consumer Cyclical sector median of 34.3%.

Gross margin, annual

Embed this chart

Annual newest first

Period Gross margin Change (points)
FY2025 71.5% (0.54)
FY2024 72.0% 0.01
FY2023 72.0% (0.66)
FY2022 72.6% (1.93)
FY2021 74.6% (5.23)
FY2020 79.8% 1.14
FY2019 78.7% 2.05
FY2018 76.6% (1.02)
FY2017 77.6% (0.82)
FY2016 78.5% (0.94)

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 72.3% (1.12)
Jun 2026 73.5% (0.59)
Mar 2026 74.0% 5.34
Dec 2025 68.7% (3.14)
43 more quarters

Against its own ten years

Low 71.5% High 79.8%
Ten-year median 76.6%
Current reading's percentile 26

Gross margin against peers

Company Gross margin
EBAY eBay Inc. 72.2%
CART Maplebear Inc. compare 72.1%
PDD PDD Holdings Inc. Sponsored ADR compare 56.3%
DASH DoorDash, Inc. compare 51.9%
SE Sea Limited Sponsored ADR compare 44.3%
MELI MercadoLibre, Inc. compare 42.0%
W Wayfair Inc. compare 30.0%
CPNG Coupang, Inc. compare 27.4%
JD JD.com, Inc. compare 16.6%
Internet Retail industry median 44.0%
Consumer Cyclical sector median 34.3%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

More on EBAY