Crocs, Inc.
CROX Consumer Cyclical Footwear & Accessories
Crocs, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.0 billion, down 1.50% from fiscal 2024.
- Revenue
- +4.65%
- EPS
- +68.1%
- Free cash flow
- +21.8%
- Total debt
- −2.23%
Quarter to September 2026, against a year earlier
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Crocs, Inc. (CROX) valuation and DCF model
At $154.06 the price implies free cash flow after share-based pay growing −0.5% a year for ten years.
Free cash flow after share-based pay grew 22.1% a year over the last five years. The price asks for 22.6 points a year less than its five-year rate. The industry’s median company is priced for 9.6%.
In December 2017 the price assumed −0.4% a year; Crocs, Inc. went on to grow free cash flow after share-based pay 29.9% a year to FY2025.
- The price needs
- −0.5% a year for ten years
- $154.06
- today’s price
- Its base case
- 22.1% a year for five years, then 13.2%
- $686.32
- 345.5% above today’s price
Base case on its own ten-year record Crocs, Inc.’s own growth, carried forward
Its assumptions
Powerpack lets you start from a scenario and type over any of them.
How we got there$12.05b 10 years of cash to equity+$23.82b terminal value−$1.13b net debt=$34.74b equity value÷50.62m shares=$686.32 per share
Valuation against its own history
| Multiple | Current | 5Y avg | 10Y avg | vs 10Y avg | Industry median | vs industry | 10Y range |
|---|---|---|---|---|---|---|---|
| P/E | 11.32× | 9.71× | 12.37× | 9% below | 17.09× | 34% below | |
| P/FCF | 9.73× | 8.88× | 17.37× | 44% below | 12.64× | 23% below | |
| P/B | 5.40× | 4.90× | 64.70× | 92% below | 2.84× | 90% above | |
| EV/EBITDA | 8.34× | 11.39× | 14.14× | 41% below | 11.19× | 25% below | |
| EV/Sales | 2.05× | 1.92× | 2.13× | 4% below | 1.27× | 61% above |
CROX trades at 11.32× P/E, against a 10-year average of 12.37× (range 6.81×–24.64×). That is cheaper than 50% of the last 6 year-end readings; re-rating to the average implies $168.40 per share.