Gray Media Inc. (GTN) vs Saga Communications, Inc. (SGA)

Gray Media Inc. and Saga Communications, Inc. are both Broadcasting companies. Gray Media Inc. is the larger, with a market value of $468.7M against $51.9M — 9.0× the size. Saga Communications, Inc. grew revenue faster over the last twelve months: −5.81% against −11.3%. Gray Media Inc. has the higher net margin (−1.84% vs −8.55%) and the higher return on invested capital (3.25% vs −6.38%). Both pay a dividend; Saga Communications, Inc. yields more (12.0% vs 7.31%). Across the 21 metrics below, Gray Media Inc. leads on 13 and Saga Communications, Inc. on 8.

Valuation

Metric GTN SGA Broadcasting median
P/E n/m n/m —
P/S 0.14 0.49 0.13
P/B 0.20 0.34 0.39
Price to free cash flow 2.94 4.45 5.57
EV/EBITDA 8.50 2.88 8.60
EV/Sales 1.93 0.32 1.29
Earnings yield (15.46%) (16.59%) (16.59%)
Free cash flow yield 34.01% 22.47% 0.00%

Profitability

Metric GTN SGA Broadcasting median
Gross margin 26.05% 10.49% 40.36%
Operating margin 13.82% (12.31%) (12.31%)
Net margin (1.84%) (8.55%) (8.55%)
Free cash flow margin 4.64% 10.96% (0.22%)
Return on equity (2.69%) (5.70%) (5.70%)
Return on assets (0.56%) (4.28%) (5.59%)
Return on invested capital 3.25% (6.38%) (0.41%)

Growth

Metric GTN SGA Broadcasting median
Revenue growth (TTM) (11.30%) (5.81%) (11.30%)
EPS growth (last fiscal year) (141.96%) (321.82%) (48.38%)
Revenue growth, 5-year CAGR 5.39% 2.25% 2.25%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric GTN SGA Broadcasting median
Debt to equity 2.13 0.03 0.46
Current ratio 0.95 2.24 1.41
Net debt to EBITDA 7.66 (2.00) 3.66

Dividend

Metric GTN SGA Broadcasting median
Dividend yield 7.31% 12.02% 7.99%
Payout ratio — — —

Size

Metric GTN SGA Broadcasting median
Market cap 468.66m 51.88m 160.81m

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