General Mills, Inc. (GIS) vs Kraft Heinz Company (KHC)
General Mills, Inc. and Kraft Heinz Company are both Packaged Foods companies. Kraft Heinz Company is the larger, with a market value of $28.5B against $18.7B — 1.5× the size. Kraft Heinz Company grew revenue faster over the last twelve months: −1.62% against −4.49%. General Mills, Inc. has the higher net margin (−4.89% vs −13.6%) and the higher return on invested capital (−0.63% vs −3.79%). Both pay a dividend; Kraft Heinz Company yields more (4.38% vs 3.68%). Across the 21 metrics below, Kraft Heinz Company leads on 11 and General Mills, Inc. on 10.
Valuation
Profitability
| Metric | GIS | KHC | Packaged Foods median |
|---|---|---|---|
| Gross margin | 33.61% | 33.37% | 27.54% |
| Operating margin | (1.13%) | (12.76%) | 0.00% |
| Net margin | (4.89%) | (13.64%) | 0.00% |
| Free cash flow margin | 8.46% | 15.33% | 2.56% |
| Return on equity | (10.54%) | (8.75%) | 0.00% |
| Return on assets | (2.83%) | (4.39%) | 0.00% |
| Return on invested capital | (0.63%) | (3.79%) | 0.00% |
Growth
Health
Dividend
Size
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