e.l.f. Beauty (ELF) vs Procter & Gamble Company (The) (PG)

e.l.f. Beauty and Procter & Gamble Company (The) are both Household & Personal Products companies. Procter & Gamble Company (The) is the larger, with a market value of $338.8B against $5.9B — 57.4× the size. Procter & Gamble Company (The) trades at the lower P/E: 21.6× against 99.5×. e.l.f. Beauty grew revenue faster over the last twelve months: 31.2% against 3.26%. Procter & Gamble Company (The) has the higher net margin (18.1% vs 3.38%) and the higher return on invested capital (15.7% vs 4.72%). Across the 22 metrics below, Procter & Gamble Company (The) leads on 12 and e.l.f. Beauty on 10.

Valuation

Metric ELF PG Household & Personal Products median
P/E 99.51 21.63 22.55
P/S 3.34 3.92 1.13
P/B 5.04 6.37 3.02
Price to free cash flow 21.01 21.80 17.73
EV/EBITDA 28.91 15.95 12.27
EV/Sales 3.63 4.20 1.26
Earnings yield 1.00% 4.62% 0.27%
Free cash flow yield 4.76% 4.59% 4.03%

Profitability

Metric ELF PG Household & Personal Products median
Gross margin 74.44% 50.18% 46.28%
Operating margin 7.23% 22.69% 0.79%
Net margin 3.38% 18.10% 0.61%
Free cash flow margin 15.90% 17.99% 2.89%
Return on equity 6.04% 29.99% 2.12%
Return on assets 3.16% 12.52% 0.00%
Return on invested capital 4.72% 15.72% 0.00%

Growth

Metric ELF PG Household & Personal Products median
Revenue growth (TTM) 31.23% 3.26% 2.93%
EPS growth (last fiscal year) (77.08%) 1.69% —
Revenue growth, 5-year CAGR 38.76% 2.72% 2.03%
Net income growth, 5-year CAGR 33.39% 2.34% 0.00%

Health

Metric ELF PG Household & Personal Products median
Debt to equity 0.74 0.63 0.46
Current ratio 2.55 0.68 1.64
Net debt to EBITDA 3.73 1.06 1.37

Dividend

Metric ELF PG Household & Personal Products median
Dividend yield — 2.41% 1.96%
Payout ratio 0.00 0.62 0.49

Size

Metric ELF PG Household & Personal Products median
Market cap 5.90b 338.83b 625.04m

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