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e.l.f. Beauty (ELF) vs Procter & Gamble Company (The) (PG)

e.l.f. Beauty and Procter & Gamble Company (The) are both Household & Personal Products companies. Procter & Gamble Company (The) is the larger, with a market value of $364.9B against $6.9B — 53.3× the size. Procter & Gamble Company (The) trades at the lower P/E: 23.5× against 113×. e.l.f. Beauty grew revenue faster over the last twelve months: 31.2% against 3.26%. Procter & Gamble Company (The) has the higher net margin (18.1% vs 3.38%) and the higher return on invested capital (15.7% vs 4.72%). Across the 22 metrics below, Procter & Gamble Company (The) leads on 14 and e.l.f. Beauty on 8.

Valuation

Metric ELF PG Household & Personal Products median
P/E 113.45 23.53 23.53
P/S 3.81 4.26 1.58
P/B 5.74 6.93 3.36
Price to free cash flow 23.95 23.71 19.95
EV/EBITDA 32.64 17.26 13.02
EV/Sales 4.10 4.54 1.42
Earnings yield 0.88% 4.25% 0.25%
Free cash flow yield 4.18% 4.22% 3.66%

Profitability

Metric ELF PG Household & Personal Products median
Gross margin 74.44% 50.18% 47.14%
Operating margin 7.23% 22.69% 1.31%
Net margin 3.38% 18.10% 0.61%
Free cash flow margin 15.90% 17.99% 2.89%
Return on equity 6.04% 29.99% 2.12%
Return on assets 3.16% 12.52% 0.00%
Return on invested capital 4.72% 15.72% 0.24%

Growth

Metric ELF PG Household & Personal Products median
Revenue growth (TTM) 31.23% 3.26% 2.93%
EPS growth (last fiscal year) (77.08%) 1.69% (12.73%)
Revenue growth, 5-year CAGR 38.76% 2.72% 2.03%
Net income growth, 5-year CAGR 33.39% 2.34% 0.00%

Health

Metric ELF PG Household & Personal Products median
Debt to equity 0.74 0.63 0.46
Current ratio 2.55 0.68 1.59
Net debt to EBITDA 3.73 1.06 1.37

Dividend

Metric ELF PG Household & Personal Products median
Dividend yield — 2.70% 2.79%
Payout ratio — 0.65 0.87

Size

Metric ELF PG Household & Personal Products median
Market cap 6.85b 364.85b 620.01m

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