e.l.f. Beauty (ELF) vs Procter & Gamble Company (The) (PG)
e.l.f. Beauty and Procter & Gamble Company (The) are both Household & Personal Products companies. Procter & Gamble Company (The) is the larger, with a market value of $338.8B against $5.9B — 57.4× the size. Procter & Gamble Company (The) trades at the lower P/E: 21.6× against 99.5×. e.l.f. Beauty grew revenue faster over the last twelve months: 31.2% against 3.26%. Procter & Gamble Company (The) has the higher net margin (18.1% vs 3.38%) and the higher return on invested capital (15.7% vs 4.72%). Across the 22 metrics below, Procter & Gamble Company (The) leads on 12 and e.l.f. Beauty on 10.
Valuation
Profitability
| Metric | ELF | PG | Household & Personal Products median |
|---|---|---|---|
| Gross margin | 74.44% | 50.18% | 46.28% |
| Operating margin | 7.23% | 22.69% | 0.79% |
| Net margin | 3.38% | 18.10% | 0.61% |
| Free cash flow margin | 15.90% | 17.99% | 2.89% |
| Return on equity | 6.04% | 29.99% | 2.12% |
| Return on assets | 3.16% | 12.52% | 0.00% |
| Return on invested capital | 4.72% | 15.72% | 0.00% |
Growth
Health
Dividend
Size
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