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e.l.f. Beauty (ELF) vs Procter & Gamble Company (The) (PG)

e.l.f. Beauty and Procter & Gamble Company (The) are both Household & Personal Products companies. Procter & Gamble Company (The) is the larger, with a market value of $387.3B against $6.5B — 59.8× the size. Procter & Gamble Company (The) trades at the lower P/E: 24.7× against 76.1×. e.l.f. Beauty grew revenue faster over the last twelve months: 39.9% against 3.52%. Procter & Gamble Company (The) has the higher net margin (18.1% vs 4.47%) and the higher return on invested capital (15.7% vs 6.44%). Across the 22 metrics below, e.l.f. Beauty leads on 11 and Procter & Gamble Company (The) on 11.

Valuation

Metric ELF PG Household & Personal Products median
P/E 76.12 24.72 25.45
P/S 3.38 4.42 1.17
P/B 5.35 7.11 2.43
Price to free cash flow 23.80 24.47 20.67
EV/EBITDA 31.90 17.88 13.40
EV/Sales 3.64 4.68 1.24
Earnings yield 1.31% 4.05% 1.13%
Free cash flow yield 4.20% 4.09% 3.81%

Profitability

Metric ELF PG Household & Personal Products median
Gross margin 74.42% 49.78% 46.90%
Operating margin 8.87% 22.55% 1.31%
Net margin 4.47% 18.14% 2.32%
Free cash flow margin 14.22% 18.05% 4.87%
Return on equity 7.33% 29.71% 4.67%
Return on assets 3.55% 12.24% 0.00%
Return on invested capital 6.44% 15.71% 0.57%

Growth

Metric ELF PG Household & Personal Products median
Revenue growth (TTM) 39.93% 3.52% 2.91%
EPS growth (last fiscal year) (77.08%) 1.69% (5.01%)
Revenue growth, 5-year CAGR 38.76% 2.72% 1.39%
Net income growth, 5-year CAGR 33.39% 2.34% 0.00%

Health

Metric ELF PG Household & Personal Products median
Debt to equity 0.65 0.70 0.44
Current ratio 2.57 0.72 1.75
Net debt to EBITDA 3.73 1.06 1.37

Dividend

Metric ELF PG Household & Personal Products median
Dividend yield — 2.59% 2.48%
Payout ratio — 0.66 0.74

Size

Metric ELF PG Household & Personal Products median
Market cap 6.48b 387.30b 671.37m

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