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Baosheng Media Group Holdings Limited (BAOS) vs Direct Digital Holdings, Inc. (DRCT)

Baosheng Media Group Holdings Limited and Direct Digital Holdings, Inc. are both Advertising Agencies companies. Baosheng Media Group Holdings Limited is the larger, with a market value of $5.3M against $730.0K — 7.2× the size. Across the 10 metrics below, Baosheng Media Group Holdings Limited leads on 6 and Direct Digital Holdings, Inc. on 4.

Valuation

Metric BAOS DRCT Advertising Agencies median
P/E — n/m 21.69
P/S — 0.00 0.73
P/B n/m n/m 1.02
Price to free cash flow n/m n/m 8.36
EV/EBITDA n/m n/m 11.66
EV/Sales n/m 0.55 0.96
Earnings yield — (112,071.43%) (2.98%)
Free cash flow yield 0.00% (5,571.23%) 0.00%

Profitability

Metric BAOS DRCT Advertising Agencies median
Gross margin — 30.38% 44.67%
Operating margin — (47.19%) 0.00%
Net margin — (92.11%) (2.95%)
Free cash flow margin 0.00% (17.61%) 0.00%
Return on equity 0.00% 148.24% 0.00%
Return on assets 0.00% (134.76%) 0.00%
Return on invested capital 0.00% (290.84%) 0.00%

Growth

Metric BAOS DRCT Advertising Agencies median
Revenue growth (TTM) — (15.23%) 2.99%
EPS growth (last fiscal year) 55.28% 16.90% 44.63%
Revenue growth, 5-year CAGR (45.57%) 22.69% 5.40%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BAOS DRCT Advertising Agencies median
Debt to equity 0.00 (1.26) 0.04
Current ratio 2.63 0.14 1.72
Net debt to EBITDA 0.22 (1.23) 0.02

Dividend

Metric BAOS DRCT Advertising Agencies median
Dividend yield — — 3.66%
Payout ratio — — —

Size

Metric BAOS DRCT Advertising Agencies median
Market cap 5.25m 730.00k 60.75m

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