ADT Inc. (ADT) vs Brady Corporation (BRC)
ADT Inc. and Brady Corporation are both Security & Protection Services companies. ADT Inc. is the larger, with a market value of $4.7B against $3.9B — 1.2× the size. ADT Inc. trades at the lower P/E: 8.3× against 19.3×. Brady Corporation grew revenue faster over the last twelve months: 9.78% against 2.10%. Brady Corporation has the higher net margin (12.4% vs 11.9%) and the higher return on invested capital (13.9% vs 7.23%). Both pay a dividend; ADT Inc. yields more (2.16% vs 1.53%). Across the 23 metrics below, ADT Inc. leads on 13 and Brady Corporation on 10.
Valuation
Profitability
| Metric | ADT | BRC | Security & Protection Services median |
|---|---|---|---|
| Gross margin | 80.71% | 51.75% | 41.45% |
| Operating margin | 24.96% | 15.86% | 8.06% |
| Net margin | 11.86% | 12.36% | 3.72% |
| Free cash flow margin | 31.25% | 11.59% | 1.45% |
| Return on equity | 17.17% | 16.11% | 9.87% |
| Return on assets | 3.86% | 11.45% | 2.54% |
| Return on invested capital | 7.23% | 13.89% | 3.11% |
Growth
Health
Dividend
Size
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