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Zebra Technologies Corporation ZBRA

Technology — Communication Equipment
S&P 500 Member Insider Buys (last 12m)
Indexes indicate stock being part of an index ,
Insider Buys alert about insiders buying in the last 12 month

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Insider Decisions

Total buys
0.27
Total sells
2.41
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — 1 — — — 1 — — — — — —
Sell — — — — — 2 — 2 — — 2 —
Insider Ownership
1.82%

Capital & Financial Ratios

Market Cap
16,390.00
Revenue
5,847.00
Net Income
539.00
Free Cash Flow
904.00
Net Debt
2,611.00
Current Ratio
0.52
Debt/Equity
0.81
P/E ratio
31.48
P/S ratio
2.83
P/B ratio
4.82
Past 5Y EPS Growth
0.42%
This Y EPS Growth
33.40%
Next Y EPS Growth
5.17%
Next 5Y EPS Growth
14.95%
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
—
total individual payouts
2028 ‡‡‡‡
2027 ‡‡‡‡
2026 ‡‡‡‡
2025 ‡‡‡‡
2024 ‡‡‡
2023 ‡‡‡
2022 ‡‡‡
2021 ‡‡‡
2020 ‡‡‡
2019 ‡‡‡
2017 ‡‡‡
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 137.00 901.00 125.00 157.00
Receivables 584.00 712.00 832.00 1,046.00
Inventory 804.00 693.00 729.00 733.00
Other — — — —
1,672.00 2,440.00 1,796.00 2,062.00
2023 2024 2025 Q'26
Payables 456.00 633.00 695.00 738.00
ST’ Debt 173.00 79.00 141.00 2,275.00
Other — — — —
1,598.00 1,704.00 1,852.00 3,998.00
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings ‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Book Value ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 1,495.00 1,557.00 — —
—
’25 1,308.00 1,293.00 1,320.00 1,475.00
5,396.00
’24 1,175.00 1,217.00 1,255.00 1,334.00
4,981.00
’23 1,405.00 1,214.00 956.00 1,009.00
4,584.00
’22 1,432.00 1,468.00 1,378.00 1,503.00
5,781.00
’21 1,347.00 1,377.00 1,436.00 1,467.00
5,627.00
’20 1,052.00 956.00 1,132.00 1,308.00
4,448.00
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 176.00 211.00 — —
—
’25 178.00 147.00 235.00 357.00
917.00
’24 125.00 288.00 294.00 306.00
1,013.00
’23 (76.00) (34.00) (35.00) 141.00
(4.00)
’22 54.00 100.00 67.00 267.00
488.00
’21 224.00 315.00 297.00 233.00
1,069.00
’20 108.00 247.00 176.00 431.00
962.00
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 163.00 198.00 — —
—
’25 158.00 130.00 216.00 327.00
831.00
’24 111.00 278.00 277.00 288.00
954.00
’23 (92.00) (52.00) (49.00) 102.00
(91.00)
’22 40.00 83.00 47.00 243.00
413.00
’21 214.00 300.00 284.00 212.00
1,010.00
’20 95.00 227.00 160.00 413.00
895.00
in millions of $

EPS

Mar Jun Sep Dec Year
’26 2.72 4.85 — —
—
’25 2.62 2.19 1.97 1.39
8.18
’24 2.23 2.17 2.64 3.14
10.18
’23 2.90 2.78 (0.28) 0.31
5.72
’22 3.83 1.87 3.26 3.57
8.80
’21 4.22 4.07 3.69 3.55
15.52
’20 1.65 1.85 2.16 3.70
9.35

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡‡

Recommendation Rating

2
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 224.87 194.59 233.95 205.73 — — —
Low Price
‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 599.73 351.74 413.44 427.76 — — —
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 10,500 9,750 9,900 10,700 — — —
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.55 0.47 0.50 0.50 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5,781.00 4,584.00 4,981.00 5,396.00 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 45.39% 46.31% 48.44% 48.05% — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 544.00 334.00 635.00 560.00 ‡‡‡‡‡ — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 9.41% 7.29% 12.75% 10.38% ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 463.00 296.00 528.00 419.00 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 204.00 176.00 172.00 230.00 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 110.73 89.22 96.73 106.18 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ 8.86 5.75 10.25 8.24 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 9.35 (0.08) 19.67 18.04 ‡‡‡‡ — —
Cash Flow/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1.44) (1.69) (1.15) (1.69) ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.91 (1.77) 18.53 16.35 — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 52.35 59.09 69.64 70.60 ‡‡‡‡ — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 52.21 51.38 51.50 50.82 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 20.65 46.52 37.68 29.54 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.35 3.00 3.99 2.29 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 4.97 4.54 5.55 3.44 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.68 3.46 4.25 2.73 ‡‡‡‡ ‡‡‡ ‡‡‡‡
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 37.54 (174.19) 22.18 17.71 — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 488.00 (4.00) 1,013.00 917.00 ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (75.00) (87.00) (59.00) (86.00) ‡‡‡‡‡ ‡‡‡‡‡ —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 413.00 (91.00) 954.00 831.00 ‡‡‡‡‡ — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (449.00) 74.00 736.00 (56.00) — — —
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2,023.00 2,220.00 2,171.00 2,502.00 — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,918.00 2,083.00 1,270.00 2,377.00 — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2,733.00 3,036.00 3,586.00 3,588.00 — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 6.74% 3.99% 6.91% 5.09% ‡‡‡‡‡ — —
ROA
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.11% 5.87% 9.55% 7.33% — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 16.20% 10.26% 15.95% 11.68% ‡‡‡‡‡ — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

Zebra Technologies Corporation is a pivotal player in enterprise asset intelligence, driving digital transformation in supply chains, retail, healthcare, and logistics via RFID, barcode scanning, and mobile computing solutions. Amid IoT and automation trends, the company delivered robust revenue growth from $3.57 billion in 2016 to a $5.78 billion peak in 2022 (8.5% CAGR), fueled by acquisitions and pandemic demand. A 2023 dip to $4.58 billion from inventory destocking gave way to a sharp 2024 rebound at $4.98 billion (+9% YoY), with gross margins expanding to 48.4% on premium products and efficiencies—setting the stage for projected revenues climbing to $6.67 billion by 2028.

Profitability metrics underscore resilience: 2024 net income surged 78% YoY to $528 million, FCF per share flipped to $18.53, and ROIC hit 9.6%, supported by a fortress balance sheet with net debt halved and equity up 353% since 2016. Trading at a discounted 24.3x forward 2025 PE and 4.0x PS—well below historical peaks—Zebra’s shares sit 35% below analyst targets, with EPS forecasted to reach $16.04 by 2028 amid AI integrations and recurring software revenue scaling to 20%+.

Poised for 10%+ CAGR through multi-year compounding, Zebra benefits from warehouse automation, healthcare digitization, and nearshoring tailwinds, with risks buffered by diversification and low leverage. This undervalued growth story in the $100B+ asset tracking market promises 25-50% upside, rewarding investors betting on innovation over cycles.

Read full commentary →

Zebra Technologies Corporation (ZBRA) Latest News

News by impact score

Fine-tune

18 Sep

3 www.trefis.com, 1:00 PM
Analysis questions value in Samsara investment, pointing to its IoT platform for fleet and asset management that overlaps with Zebra Technologies offerings in logistics tracking and industrial visibility solutions. Samsara's positioning as competitor in core IoT and tracking markets may shift sentiment around Zebra's growth prospects without altering fundamentals.

17 Sep

3 , 8:10 AM
Zebra Technologies introduces KC401 Kiosk to enhance self-service solutions across industries. New kiosk product targets self-service market with moderate potential effects on operations and positioning.

16 Sep

3 , 8:15 AM
Zebra Technologies (ZBRA) gains from University Health deployment that strengthens its automation narrative, prompting questions on whether the stock represents a bargain. University Health deployment advances Zebra automation offerings with moderate effects on positioning and performance.

13 Aug

3 , 3:09 AM
Zebra Technologies' Q2 earnings call covered five top analyst questions on performance metrics, operational challenges and forward outlook. Earnings call questions supply performance details that may shift near-term sentiment without major strategic redirection.

11 Aug

4 transcript www.fool.com, 12:58 PM
Zebra Technologies Corporation held its Q2 2026 earnings call covering financial results, operational performance, and forward guidance. Earnings call details and guidance directly shape near-term stock movement and long-term outlook for Zebra Technologies.

5 Aug

4 www.thestreet.com, 5:33 PM
Zebra Technologies Corporation stock delivered a 45% earnings surprise. 45% earnings surprise signals major positive development for Zebra Technologies Corporation's market position and investor outlook.

4 , 1:12 PM
Zebra Technologies beat Q2 2026 earnings records and raised full-year outlook, driving 30.3% stock gain. Record earnings beat with raised outlook signals robust performance and positive trajectory shift.

4 , 6:10 AM
Zebra Technologies posted record results that lifted full-year guidance, yet shares trade at a 13% discount to fair value. Record results combined with raised guidance indicate a material positive shift in financial trajectory and market perception.

4 Aug

4 transcript , 5:05 PM
Zebra Technologies reported record sales and surged EPS in its Q2 2026 earnings call. Record sales and EPS surge signal strong financial results likely to drive major gains in market performance and investor outlook.

4 , 12:00 PM
Zebra Technologies beat Q2 earnings estimates on sales growth and raised its outlook. Q2 earnings beat and raised outlook signal stronger performance and positive investor sentiment for the company.

4 www.fool.com, 11:50 AM
Zebra Technologies stock surged 20% on surging demand for its core tech offerings, reflecting strong market conditions and operational momentum. 20% stock surge signals major positive demand shift likely to boost near-term performance and investor outlook.

4 investorshub.advfn.com, 11:21 AM
Zebra Technologies reported record second-quarter 2026 results and raised its full-year outlook. Record quarterly results combined with raised annual guidance signal strong growth that can significantly lift valuation and investor sentiment.

3 transcript app.moby.co, 6:34 PM
Zebra Technologies Corporation held its Q2 2026 earnings call, covering quarterly financial results, operational updates, and forward guidance. Earnings calls deliver financial results and guidance that moderately shape near-term investor views and stock movement.

3 transcript www.marketbeat.com, 3:04 PM
Zebra Technologies Q2 earnings call highlighted revenue, adjusted EPS, segment performance and raised full-year guidance driven by demand for automation and visibility solutions. Quarterly earnings metrics and guidance updates typically produce moderate short-term effects on valuation and sentiment without fundamentally altering long-term strategy.

3 , 7:01 AM
Zebra Technologies Corporation reported strong Q2 CY2026 results, driving an 11.9% rise in its stock price. Strong quarterly earnings triggered an immediate stock gain and improved near-term market sentiment.

3 , 6:30 AM
Zebra Technologies Corporation reported its second quarter 2026 financial results. Quarterly results update financial performance metrics that influence near-term market valuation.

9 Jul

4 , 12:12 PM
Zebra Technologies lifts its outlook while the narrative continues to flag the stock as undervalued. Outlook lift directly upgrades expected financial results and investor sentiment.

8 Jul

3 , 12:15 PM
Zebra Technologies achieves gains from strong business performance amid ongoing headwinds. Business strength supports gains for Zebra Technologies despite headwinds.

4 Jul

3 , 9:52 AM
Zebra Technologies Corporation introduced the CV70 CXP Camera designed for high-speed machine vision applications. New product launch in machine vision segment may enhance competitive positioning and revenue potential.

22 Jun

4 Business Wire, 8:10 AM
Zebra Technologies unveiled Machine Vision Ecosystem at Automate 2026 to transform manufacturing workflows. New machine vision ecosystem launch represents major product innovation with potential to significantly boost competitive positioning in industrial automation.

15 Jun

3 , 8:10 AM
Zebra Technologies Corporation earns ranking in Wall Street Journal’s Top 10 Companies for AI Readiness. AI readiness ranking may lift Zebra Technologies market perception without altering core trajectory.

11 Jun

4 , 9:03 AM
Zebra Technologies expands its enterprise software offering with new AI platforms. New AI platforms represent major strategic product innovation likely to significantly boost market performance.

3 Jun

4 Simply Wall St., 6:07 AM
Zebra Technologies launches Nucleus Platform and Workcloud AI Suite, raising questions on necessary investor actions for ZBRA. Nucleus Platform and Workcloud AI Suite launches represent major product innovation likely to alter Zebra's trajectory and investor sentiment.

2 Jun

4 Business Wire, 8:10 AM
Zebra Technologies releases DNA software platforms and AI-powered solutions to empower frontline workers. New AI-powered solutions and software platforms position Zebra Technologies for enhanced market competitiveness and growth in frontline worker technologies.

23 May

4 Insider Monkey, 7:51 PM
Zebra Technologies makes strategic investment in Apera AI to accelerate industrial automation workflows. Strategic investment in Apera AI strengthens Zebra's industrial automation technology position.

22 May

3 StockStory, 1:40 AM
Zebra Technologies has two factors worth monitoring for potential upside alongside one risk that could limit gains or pressure results. Balanced analysis of two positives and one risk points to moderate effects on operations and investor views.

20 May

3 , 4:52 PM
Zebra Technologies addressed analyst questions during its Q1 earnings call on topics including supply chain optimization, RFID adoption, inventory dynamics, and enterprise mobility growth opportunities. Analyst questions from the earnings call spotlight operational and strategic priorities that may moderately shape near-term market views and performance outlook.

17 May

4 Simply Wall St., 6:09 AM
Zebra Technologies raised 2026 guidance and accelerated buybacks, driving a 14.7% stock increase and prompting questions on whether the bull case has changed. Raising 2026 guidance and accelerating buybacks represent major strategic actions likely to significantly alter Zebra Technologies trajectory and investor sentiment.

16 May

4 StockStory, 11:00 PM
Zebra Technologies achieves broad-based Q1 growth driven by automation and AI initiatives while maintaining effective management of memory supply. Automation and AI advancements position Zebra for sustained competitive growth and improved market performance.

15 May

3 Zacks, 9:55 AM
Wall Street analysts forecast 27.96% upside potential remaining in Zebra Technologies Corporation (ZBRA) stock. Analyst consensus targets indicate 27.96% upside for ZBRA, likely influencing investor sentiment and stock performance moderately.
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