Ulta Beauty Inc.
ULTA Consumer Cyclical Specialty Retail
Ulta Beauty Inc.’s revenue for fiscal 2026 (year ended January 2026) was $12.4 billion, up 9.71% from fiscal 2025.
- Revenue
- +8.87%
- EPS
- +13.3%
- Free cash flow
- +96.5%
- Total debt
- +17.5%
Quarter to July 2026, against a year earlier
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Ulta Beauty Inc. (ULTA) valuation and DCF model
At $648.00 the price implies free cash flow after share-based pay growing 9.1% a year for ten years.
Free cash flow after share-based pay grew 23.0% a year over the last ten years, 7.3% over the last five. The price asks for less than its ten-year rate. The industry’s median company is priced for 8.5%.
In January 2017 the price assumed 26.2% a year; Ulta Beauty Inc. went on to grow free cash flow after share-based pay 17.5% a year to FY2026.
- The price needs
- 9.1% a year for ten years
- $648.00
- today’s price
- Its base case
- 23.0% a year for five years, then 13.8%
- $1,342.44
- 107.2% above today’s price
Base case on its own ten-year record Ulta Beauty Inc.’s own growth, carried forward
Its assumptions
Powerpack lets you start from a scenario and type over any of them.
How we got there$19.70b 10 years of cash to equity+$39.80b terminal value−$126.13m net debt=$59.37b equity value÷44.23m shares=$1,342.44 per share
Valuation against its own history
| Multiple | Current | 5Y avg | 10Y avg | vs 10Y avg | Industry median | vs industry | 10Y range |
|---|---|---|---|---|---|---|---|
| P/E | 23.51× | 21.20× | 28.95× | 19% below | 19.32× | 22% above | |
| P/FCF | 24.22× | 23.74× | 25.23× | 4% below | 12.81× | 89% above | |
| P/B | 10.53× | 10.67× | 9.96× | 6% above | 2.19× | 382% above | |
| EV/EBITDA | 14.87× | 13.87× | 15.42× | 4% below | 7.94× | 87% above | |
| EV/Sales | 2.22× | 2.25× | 2.33× | 5% below | 0.75× | 195% above |
ULTA trades at 2.22× EV/Sales, against a 10-year average of 2.33× (range 1.75×–2.62×). That is cheaper than 89% of the last 9 year-end readings; re-rating to the average implies $680.24 per share.