TruGolf Holdings, Inc. TRUG

0.28 (0.13) (31.71%) as of 25 Sep
Market cap
$1.8M
P/E
0.0×

Insider Decisions

in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — — — — — —
Sell — — — — — — — — — — — —
Insider Ownership 0.00%

Capital & Financial Ratios

Market Cap 1.83
Revenue 20.14
Net Income (11.13)
Free Cash Flow (5.74)
Net Debt (6.40)
Current Ratio 0.84
Debt/Equity 1.01
P/E ratio 0.00
P/S ratio 0.02
P/B ratio 0.16
Past 5Y EPS Growth —
This Y EPS Growth 89.63%
Next Y EPS Growth 68.48%
Next 5Y EPS Growth 85.75%
in millions of $

Dividends

Payout Ratio 0.00
Annual Dividend Rate —
Annual Dividend Yield —

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 10 11 13 8
Receivables 2 1 1 1
Inventory 2 2 1 1
Other 0 0 — —
10 15 15 12
2023 2024 2025 Q'26
Payables 2 3 3 3
ST’ Debt 2 1 1 1
Other 1 — — —
3 16 14 15
in millions of $

Compound Annual Growth

10y 5y 3y
Sales — — —
Cash Flow — 0.00% 0.00%
Earnings — 0.00% 0.00%
Book Value — 0.00% 0.00%

Revenue

Mar Jun Sep Dec Year
’26 5 6 — — —
’25 5 4 4 5 19
’24 5 4 6 6 21
in millions of $ · fiscal quarters ending in the months shown

Operating Cash Flow

Mar Jun Sep Dec Year
’26 0 (1) — — —
’25 0 (1) (1) 0 (2)
’24 3 0 0 (7) (4)
’23 — (2) (1) 6 (6)
’23 (3) 0 0 0 (1)
’22 (1) — — — (1)
’21 — 0 0 0 0
in millions of $ · fiscal quarters ending in the months shown

Free Cash Flow

Mar Jun Sep Dec Year
’26 (1) (2) — — —
’25 (1) (2) (2) (1) (5)
’24 2 (1) 0 (7) (6)
’23 — (2) (1) 6 (6)
’23 (3) 0 0 0 (1)
’22 (1) — — — (1)
’21 — 0 0 0 0
in millions of $ · fiscal quarters ending in the months shown

EPS

Mar Jun Sep Dec Year
’26 (2.75) (0.37) — — —
’25 (45.00) (4.63) (48.70) 46.16 (51.39)
’24 (110.00) (60.00) (0.04) (240.00) (380.00)
’23 — 6.47 (109.69k) (40.00) (428.68k)
’23 (223.08k) (4.70) (5.04) 0.04 (15.09)
’22 (0.01) (2.61) (12.45) (0.01) (23.68)
fiscal quarters ending in the months shown

Target Price Range

Analyst price targets

Recommendation Rating

1
1Buy 2 3Hold 4 5Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
— — — — — 4,850.00 4,911.50 5,080.00 175.00 6.70

Analyst estimates 2026–2028

Powerpack
Low Price
— — — — — 5,024.50 5,497.50 9,955.00 5,910.00 550.00
High Price
— — — — — — 2 2 72 68
Employees
— — — — — — 0 0 0 0
Revenue/Emp
— — — — — — — 21 21 19
Revenue
— — — — — — — 61.98% 65.22% 50.42%
Gross Margin
— — — — 0 0 0 (10) (9) (15)
EBT
— — — — 0.00% 0.00% 0.00% (49.96%) (41.33%) (80.66%)
EBT Margin
— — 0 — 0 0 0 (10) (9) (15)
Net Income
— — — — 0 0 — 0 0 1
Depreciation
— — — — — 0.00 0.00 0.00 913.42 63.72
Revenue/Sh
— — — — — (4.12) (23.68) (43.54) (380.00) (51.39)
Earnings/Sh
— — — — 0.00 0.00 (39.88) 0.00 (171.48) (5.73)
Cash Flow/Sh
— — — — 0.00 0.00 0.00 0.00 (74.58) (11.60)
Capex/Sh
— — — — 0.00 0.00 (39.88) 0.00 (246.07) (17.33)
Free CF/Sh
— — — — 0.00 (1.71) (215.77) 0.00 (199.18) 14.51
Book Value/Sh
— — — — — 0 0 0 0 0
Shares
— — — — — — — 0.00 0.00 0.00
PE Ratio
— — — — — — — 2.46 0.37 0.11
PS Ratio
— — — — — — — 0.00 0.00 0.50
PB Ratio
— — — — — — — 2.52 0.16 (0.44)
EV/Sales
— — — — — — — (95.28) (0.60) 1.62
EV/FCF
— — — — 0 0 (1) (6) (4) (2)
Op' Cash Flow
— — — — 0 0 — 0 (2) (3)
Capex
— — — — 0 0 (1) (6) (6) (5)
FCF
— — — — 0 128 128 2 (1) 1
Working Cap'
— — — — — 1 1 9 7 2
Total Debt
— — — — (1) (128) (128) 1 (4) (10)
Net Debt
— — — — 0 0 (4) (4) (5) 4
Sh' Equity
— — — — (22.10%) (0.32%) (0.22%) (80.51%) (53.45%) (81.60%)
ROA
— — — — 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
ROIC
— — — — 0.00% 0.00% 21.87% 198.55% 205.54% 8,947.06%
ROE
predictions in italic, sparklines do not include predictions

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2026

TruGolf Holdings, Inc. (TRUG) key facts

  • TruGolf Holdings, Inc. (TRUG) is a Leisure company in the Consumer Cyclical sector, listed on Nasdaq.
  • TruGolf Holdings, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.9 million, down 11.3% from fiscal 2024.
  • As of September 25, 2026, TRUG traded at $0.28, a market capitalization of $1.8 million.
  • Return on equity was 8,947.1% and debt-to-equity 1.01.

Source: company filings (standardised) and stockrow calculations.

TruGolf Holdings, Inc. (TRUG) Latest News

News by impact score

Fine-tune

23 Sep

4

TruGolf Holdings announced the resignation of founder Chris Jones as chief executive officer and director. Brenner Adams, the board chair, will serve as Interim CEO during an executive search for a permanent replacement. Jay Heller was named as a new director, replacing Jones. The company is progressing toward closing its previously announced acquisition of Polymath, which would create a new digitization company with two growing, complementary lines of business. Adams said TruGolf will strengthen its core virtual golf business, improve efficiency, and pursue strategic global partnerships to accelerate growth and innovation. The release includes standard forward-looking statements and risk disclosures. Interim leadership shift coupled with a pending Polymath acquisition signals a strategic pivot with potential material impact on growth and investor sentiment.

18 Sep

3

TruGolf Holdings, Inc. (TRUG) announces new initiatives with Polymath to develop financing opportunities for franchisees. Partnership with Polymath to finance franchisees supports moderate expansion potential without altering core trajectory.

16 Sep

3

TruGolf Holdings, Inc. signs Las Vegas regional developer and announces first co-branded pickleball location. New developer agreement and pickleball site launch support moderate expansion and market reach for TruGolf.

8 Sep

3

TruGolf Holdings, Inc. signed a binding distribution MOU to expand its market reach in Canada. Binding distribution MOU opens Canadian market access and supports revenue growth potential.

3

TruGolf Holdings, Inc. announces binding distribution MOU with TruGolf Canada Inc. covering defined Canadian and Indigenous market opportunities. Distribution MOU enables Canadian market expansion with moderate revenue growth potential for TruGolf Holdings.

21 May

3

TruGolf Holdings, Inc. announced financial results for the first quarter of 2026. Quarterly results directly disclose revenue, earnings, and operations that shape near-term valuation and sentiment.

16 Apr

4

TruGolf Holdings, Inc. (TRUG) reported fourth quarter and full year 2025 financial results. Full-year earnings reports typically drive significant shifts in stock price and investor sentiment for small-cap companies like TRUG.

10 Feb

4

TruGolf Holdings, Inc. (TRUG) has initiated a stock repurchase program, signaling confidence in its financial health and commitment to enhancing shareholder value. The company plans to buy back a significant number of shares over the coming months, which is expected to reduce the total shares outstanding and potentially increase earnings per share. This move comes amid a favorable market environment for the company, as it seeks to leverage its resources effectively to bolster investor sentiment and market performance. The stock repurchase program is a significant strategic move that could enhance shareholder value and positively influence market perception.

4 Feb

4

TruGolf Holdings, Inc. (TRUG) is set to launch a major initiative in Q1 2026 in collaboration with D3 Sports Tech, building on the momentum gained from the recent PGA Show. This partnership aims to enhance TruGolf's product offerings and strengthen its position in the sports technology market. The collaboration with D3 Sports Tech is expected to significantly enhance product innovation and market positioning.

20 Jan

3

TruGolf Holdings, Inc. (TRUG) has announced the appointment of a new regional developer for the Greater Chicagoland area, aiming to expand its market presence and enhance its distribution network. This strategic move is expected to bolster the company's growth in a key market, aligning with its objectives to increase brand visibility and customer engagement in the region. The appointment of a new regional developer is expected to moderately influence TruGolf's market positioning and growth potential in a significant area.

13 Jan

4

TruGolf Holdings, Inc. (TRUG) showcased its new MultiPlayer Indoor Driving Range at the 2026 PGA Show, which features the TruGolf AI Coach. The company also provided an update on its stock buyback program, indicating ongoing efforts to enhance shareholder value. The introduction of innovative products like the MultiPlayer Indoor Driving Range and AI Coach could significantly enhance TruGolf's competitive positioning and market appeal.

9 Dec

3

TruGolf Holdings, Inc. (TRUG) is expanding its franchise operations with a new franchisee taking on the development of golf facilities across Long Island. This initiative aims to enhance the brand's presence in the region and attract more customers to its golf simulation products and services. The franchisee plans to leverage local partnerships and marketing strategies to establish a strong foothold in the competitive golf market of Long Island. Expansion into a new market like Long Island could moderately influence TruGolf's financial performance and competitive positioning.

20 Nov

4

TruGolf Holdings, Inc. (TRUG) has enhanced its position in the golf technology sector by providing core software that powers Sky Sports' award-winning coverage of the 2025 Open Championship at Royal Portrush. This collaboration highlights TruGolf's technological capabilities and its influence on high-profile golf events. The partnership with Sky Sports for a major championship coverage is likely to significantly enhance TruGolf's market presence and investor sentiment.

17 Nov

4

TruGolf Holdings, Inc. (TRUG) reported strong third-quarter results for 2025, highlighting robust profit margins and a strengthened balance sheet. The company experienced growth in contract revenue, which supports its long-term growth strategy. These results indicate a positive trajectory for TruGolf as it continues to expand its market presence. Strong margins and expanding contract revenue are likely to significantly impact future performance and investor sentiment.

5 Nov

4

TruGolf Holdings, Inc. (TRUG) has unveiled a reimagined driving range concept aimed at enhancing the golfing experience. The new design incorporates advanced technology and interactive features, allowing golfers to practice and play in a more engaging environment. This initiative is expected to attract a broader audience and modernize the traditional driving range experience, positioning TruGolf as a leader in the golf industry. The introduction of innovative driving range technology is likely to significantly impact TruGolf's market positioning and attract new customers.

8 Oct

4

TruGolf Holdings, Inc. has been named the exclusive golf technology supplier for the new Golf Everywhere facility, marking a significant partnership that enhances its market presence in the golf technology sector. This collaboration is expected to leverage TruGolf's advanced technology to improve the golfing experience at the facility, which aims to attract a diverse range of golf enthusiasts. The exclusive partnership with Golf Everywhere is likely to significantly enhance TruGolf's market positioning and revenue potential.

20 Aug

3

TruGolf Holdings, Inc. (TRUG) reported a sales increase of 11.3% in the second quarter of 2025 compared to the same period in 2024. The financial results indicate a positive growth trajectory for the company, reflecting strong demand for its products and services. This growth is expected to bolster investor confidence and enhance the company's market position. The sales growth suggests a moderately noticeable influence on financial performance and market sentiment.

5 Aug

3

TruGolf Holdings, Inc. (TRUG) has announced its compliance with Nasdaq listing rules, ensuring it meets the necessary requirements to maintain its listing on the exchange. This compliance is crucial for the company as it seeks to enhance investor confidence and stabilize its market position. Compliance with Nasdaq listing rules is expected to positively influence investor sentiment and market stability.

21 Jul

4

TruGolf Holdings, Inc. (NASDAQ: TRUG) will open its first TruGolf Links franchise location in Manteno, Illinois, on July 29th. The facility features four TruGolf Premium Simulators and a Multi-sport Arcade but does not offer food and beverage services. CEO Chris Jones announced plans for over 160 units in development across four states, with more openings expected in 2026. The franchise aims to enhance golf experiences through advanced technology and is also integrating simulators into health and wellness training. Operator Bob Early expressed excitement about providing a recreational facility for the community. The opening event will include remarks from company executives and local officials. The opening of the first franchise location and plans for rapid expansion could significantly enhance TruGolf's market presence and financial performance.

30 Jun

4

TruGolf Holdings, Inc. (TRUG) has announced the global availability of its new portable launch monitor, LaunchBox, starting July 1st. This innovative device is designed to enhance the golfing experience by providing accurate data and insights for players of all skill levels. The LaunchBox aims to cater to both casual golfers and serious enthusiasts, expanding TruGolf's product offerings in the golf technology market. The launch of the LaunchBox is a significant strategic move that could enhance TruGolf's competitive position and market presence in the golf technology sector.

23 Jun

4

Urban Edge Properties has signed a lease with TruGolf Links for a 6,045 square foot flagship location at The Plaza at Cherry Hill, New Jersey, set to open by the end of 2025. This location will feature an upscale restaurant, full bar, and premium golf simulators, aiming to enhance the shopping experience and attract more visitors. The partnership marks TruGolf's expansion into brick-and-mortar locations, with a focus on providing a high-end entertainment experience. The Plaza at Cherry Hill is strategically located near a busy mall and will undergo upgrades to improve the overall shopping environment. The establishment of a flagship location with a new business model is a significant strategic move for TruGolf that could enhance its market presence and financial performance.

18 Jun

3

TruGolf Holdings, Inc. (NASDAQ: TRUG) announced a 1-for-50 reverse stock split of its Class A common stock, effective June 23, 2025. This consolidation will reduce the outstanding shares from approximately 40.5 million to about 0.8 million, while the number of authorized shares remains at 650 million. Proportionate adjustments will be made to equity awards and incentive plans. Fractional shares will not be issued; instead, stockholders will receive cash for any fractional shares. The stock will continue trading under the ticker symbol 'TRUG' with a new CUSIP number. The reverse stock split may moderately influence market perception and financial metrics but is not expected to drastically change the company's trajectory.

11 Jun

4

TruGolf Holdings, Inc. (TRUG) has announced its acquisition of mlSpatial, a move aimed at enhancing its technological capabilities and expanding its market reach. This strategic acquisition is expected to bolster TruGolf's offerings in the golf simulation and related technology sectors, positioning the company for future growth and innovation. The acquisition of mlSpatial is a significant strategic move that could enhance TruGolf's competitive position and market offerings.

3 Jun

3

TruGolf Holdings, Inc. (NASDAQ: TRUG) announced that Brenner Adams, the Chief Growth Officer, will present at the '2025 Virtual Tech Conference' on June 4th at 3:00 PM EDT. The conference, hosted by Maxim Group LLC, will be live on M-Vest. TruGolf is recognized for its innovative golf technology, utilizing AI and gamified improvement plans to enhance the golfing experience. The company aims to redefine golf through its hardware, software, and web products. Participation in a tech conference may enhance TruGolf's visibility and innovation profile, potentially influencing market sentiment.

3

TruGolf Holdings, Inc. (NASDAQ: TRUG) announced that Brenner Adams, the Chief Growth Officer, will present at the '2025 Virtual Tech Conference' on June 4th at 3:00 PM EDT. The conference, hosted by Maxim Group LLC, will be live on M-Vest. TruGolf is recognized for its innovative golf technology, focusing on AI applications and gamified improvement plans to enhance the golfing experience. The company aims to simplify and enrich the game of golf through its diverse range of products. Participation in a tech conference may enhance product visibility and innovation discussions, impacting market sentiment moderately.

2 Jun

3

TruGolf Holdings, Inc. (TRUG) has announced that it has received an extension from Nasdaq to regain compliance with the minimum bid price requirement. The company has until March 2024 to meet the necessary criteria, which includes maintaining a closing bid price of at least $1.00 per share for a minimum of ten consecutive trading days. TruGolf is actively working on strategies to improve its stock price and overall market performance during this period. The extension provides TruGolf with a critical timeframe to implement strategies that may positively influence its stock performance.

29 May

3

TruGolf Holdings, Inc. (TRUG) has announced a stock repurchase program aimed at enhancing shareholder value. The program allows the company to buy back up to $5 million of its common stock over the next 12 months. This initiative reflects the company's confidence in its financial position and commitment to returning capital to shareholders. The repurchase is expected to be executed at management's discretion, depending on market conditions and other factors. The stock repurchase program is likely to positively influence investor sentiment and financial performance, but its overall impact may be limited.

28 May

4

TruGolf Holdings, Inc. announced that its subsidiary, TruGolf Links Franchising, will exhibit at the New York International Franchise Expo on May 29, 2025. The company has signed agreements for over 160 franchise units in Illinois, New Jersey, Tennessee, and New York since its launch a year ago, with the first locations expected to open soon. The booth will feature a live simulator and a contest for attendees. Key franchisees will be present to promote the brand's technology and expansion efforts. The signing of over 160 franchise agreements and the upcoming expo presence indicate significant growth potential and market expansion for TruGolf.

27 May

4

TruGolf Holdings, Inc. (NASDAQ: TRUG) has clarified its plan to regain compliance with Nasdaq listing rules after receiving a notification of non-compliance due to negative stockholders' equity. The company presented a compliance plan to the Nasdaq Hearings panel, which includes converting accrued dividends to common stock, exchanging PIPE notes for preferred shares, and establishing a $20 million Equity Line of Credit. A reverse stock split may be considered if necessary. CEO Chris Jones emphasized that the Equity Line of Credit is a precautionary measure, as the company currently has over $10 million in cash to meet operational needs. A special shareholder meeting is scheduled for May 30 to vote on the plan. The compliance plan and potential financial maneuvers could significantly impact the company's future and market performance.

15 May

4

TruGolf Holdings, Inc. (NASDAQ: TRUG) reported first quarter 2025 sales of $5.4 million, a 7.5% increase from $5.0 million in Q1 2024. However, net losses doubled to ($2.6) million, primarily due to interest expenses from convertible notes. EPS improved to ($0.09) from ($0.22) year-over-year. CEO Chris Jones expressed optimism for growth driven by new product launches and franchise openings within 90 days. The company is also addressing Nasdaq listing deficiencies and plans to reduce debt and increase shareholder equity. Gross margin improved to 68.0%, but operating expenses rose by 22.5%. Cash flow used in operations was approximately $0.5 million, contrasting with a generation of $2.7 million in the previous year. The company's strategic moves to reduce debt and introduce new products are likely to significantly impact its future performance.

stockrow.com/TRUG · Data as of Jun 30, 2026 · For information only; not investment advice. · © 2026 stockrow.com