Roku, Inc. ROKU
- Market cap
- $22.7B
- P/E
- 63.6×
Follow ROKU
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| — | 15.75 | 26.30 | 29.29 | 58.22 | 190.23 | 38.26 | 39.00 | 48.33 | 52.43 |
Analyst estimates 2026–2028 Powerpack |
Low Price
|
||
| — | 58.80 | 77.57 | 176.55 | 363.44 | 490.76 | 238.36 | 108.84 | 99.80 | 116.66 |
High Price
|
|||
| 696 | 817 | 1,111 | 1,650 | 1,925 | 3,000 | 3,600 | 3,150 | 3,340 | 3,600 |
Employees
|
|||
| 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
Revenue/Emp
|
|||
| 399 | 513 | 743 | 1,129 | 1,778 | 2,765 | 3,127 | 3,485 | 4,113 | 4,737 |
Revenue
|
|||
| 30.36% | 38.97% | 44.73% | 43.87% | 45.45% | 50.95% | 46.09% | 43.70% | 43.90% | 43.79% |
Gross Margin
|
|||
| (43) | (63) | (9) | (61) | (18) | 237 | (492) | (699) | (120) | 94 |
EBT
|
|||
| (10.67%) | (12.32%) | (1.26%) | (5.40%) | (1.04%) | 8.56% | (15.75%) | (20.07%) | (2.92%) | 1.98% |
EBT Margin
|
|||
| (43) | (64) | (9) | (60) | (18) | 242 | (498) | (710) | (129) | 88 |
Net Income
|
|||
| 5 | 5 | 8 | 41 | 87 | 169 | 339 | 336 | 339 | 341 |
Depreciation
|
|||
| 84.00 | 18.11 | 7.10 | 9.80 | 14.34 | 20.83 | 22.71 | 24.61 | 28.44 | 32.19 |
Revenue/Sh
|
|||
| (9.01) | (2.24) | (0.08) | (0.52) | (0.14) | 1.83 | (3.62) | (5.01) | (0.89) | 0.60 |
Earnings/Sh
|
|||
| (6.84) | 1.32 | 0.13 | 0.12 | 1.20 | 1.72 | 0.09 | 1.81 | 1.51 | 3.29 |
Cash Flow/Sh
|
|||
| (1.81) | (0.33) | (0.18) | (0.73) | (0.66) | (0.30) | (1.17) | (0.58) | (0.03) | (0.04) |
Capex/Sh
|
|||
| (8.65) | 0.99 | (0.04) | (0.62) | 0.53 | 1.42 | (1.09) | 1.22 | 1.47 | 3.25 |
Free CF/Sh
|
|||
| 4.08 | 5.38 | 2.34 | 6.06 | 10.71 | 20.85 | 19.22 | 16.43 | 17.24 | 18.06 |
Book Value/Sh
|
|||
| 5 | 28 | 105 | 115 | 124 | 133 | 138 | 142 | 145 | 147 |
Shares
|
|||
| 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 124.02 | 0.00 | 0.00 | 0.00 | 183.88 |
PE Ratio
|
|||
| 0.00 | 2.87 | 4.32 | 13.67 | 23.15 | 10.95 | 1.79 | 3.62 | 2.61 | 3.37 |
PS Ratio
|
|||
| 0.00 | 9.68 | 13.10 | 22.09 | 31.00 | 10.95 | 2.11 | 5.42 | 4.31 | 6.01 |
PB Ratio
|
|||
| 0.00 | 2.57 | 4.08 | 13.30 | 22.59 | 10.21 | 1.37 | 3.23 | 2.25 | 3.02 |
EV/Sales
|
|||
| (3.50) | 47.03 | (688.04) | (236.48) | 610.32 | 150.12 | (28.60) | 64.87 | 43.46 | 29.91 |
EV/FCF
|
|||
| (32) | 37 | 14 | 14 | 148 | 228 | 12 | 256 | 218 | 484 |
Op' Cash Flow
|
|||
| (9) | (9) | (18) | (85) | (82) | (40) | (162) | (83) | (5) | (5) |
Capex
|
|||
| (41) | 28 | (4) | (71) | 66 | 188 | (150) | 173 | 213 | 478 |
FCF
|
|||
| 49 | 182 | 239 | 567 | 1,177 | 2,325 | 1,882 | 1,797 | 2,002 | 2,164 |
Working Cap'
|
|||
| 15 | — | — | 100 | 95 | 90 | 665 | — | — | — |
Total Debt
|
|||
| (20) | (177) | (198) | (418) | (998) | (2,056) | (1,297) | (2,026) | (2,160) | (2,317) |
Net Debt
|
|||
| 19 | 152 | 245 | 698 | 1,328 | 2,767 | 2,647 | 2,326 | 2,493 | 2,658 |
Sh' Equity
|
|||
| (24.05%) | (23.05%) | (2.12%) | (6.19%) | (0.94%) | 7.63% | (11.73%) | (16.36%) | (3.02%) | 2.02% |
ROA
|
|||
| 0.00% | 0.00% | (17.70%) | (14.49%) | (3.84%) | 20.68% | (24.59%) | (164.84%) | (41.01%) | (1.03%) |
ROIC
|
|||
| 24.19% | 305.74% | (4.46%) | (12.71%) | (1.73%) | 11.84% | (18.40%) | (28.54%) | (5.37%) | 3.43% |
ROE
|
|||
Roku, Inc. peers in Entertainment
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| FWONA Liberty Media Corporation - Liberty Formula One Series A | $23.6B | 83.1× | Compare |
| FWONK Liberty Media Corporation - Liberty Formula One Series C | $23.6B | 91.0× | Compare |
| FOXA Fox Corporation | $25.5B | 16.5× | Compare |
| FOX Fox Corporation | $25.8B | 14.8× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| NWSA News Corporation | $15.9B | 27.7× | Compare |
| NWS News Corporation | $15.9B | 30.8× | Compare |
| TKO TKO Group Holdings, Inc. | $35.0B | 61.1× | Compare |
| WMG Warner Music Group Corp. | $14.3B | 21.2× | Compare |
Roku, Inc. (ROKU) key facts
- Roku, Inc. (ROKU) is an Entertainment company in the Communication Services sector, listed on Nasdaq.
- Roku, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.7 billion, up 15.2% from fiscal 2024.
- Net income was $88.4 million, or $0.60 per share (basic), a net margin of 1.87%.
- As of September 25, 2026, ROKU traded at $152.68, a market capitalization of $22.7 billion.
- At that price the stock trades at 63.6× trailing-twelve-month earnings and 4.3× sales.
- Return on equity was 3.43% and debt-to-equity 0.00.
Roku, Inc. (ROKU) Latest News
25 Sep
Roku (ROKU) shows potential near-term upside as earnings revisions climb. For the current quarter, EPS is forecast at $0.56, up 250% year over year; CY revenue is seen at $1.41B (+16.5%). Full-year revenue is expected at $5.61B with next year at $6.38B (+18.3%, +13.8%), while the current-year EPS is $2.78 (+371.2%) and next year $3.90 (+40.5%). Roku beat last quarter’s results, delivering $1.35B in revenue (+21.9%) and $1.18 per share (vs $0.07) with revenue and EPS surprises of +4.23% and +93.44%, respectively. The company has topped consensus estimates in four straight quarters and holds a Zacks Rank #1 (Strong Buy) with a Value score of F, though it trades at a premium versus peers. Year-to-date, a -1.9% return versus the S&P 500’s +0.7% and an industry down 7.1% over the past month are noted. Consensus revisions and a Strong Buy rank imply near-term upside without signaling a fundamental long-term shift.
24 Sep
Newsmax is pressing the DOJ to block Fox Corp's $22 billion bid to acquire Roku, aiming to disrupt a potential consolidation in streaming. Semafor reports federal antitrust enforcers broadened their review of the deal's effect on streaming competition after outreach by Chris Ruddy and allies, who argue that Fox's ownership would suppress smaller rivals via distribution deals. Fox rejects the claims, calling them meritless. The expanded inquiry could delay or derail the transaction, even as Newsmax pursues refilled antitrust litigation against Fox alleging exclusionary distribution practices. Ruddy's ties to President Trump are part of a broader playbook to use regulatory scrutiny to challenge larger industry players. For Fox, the DOJ review introduces an unexpected hurdle in securing control over Roku's streaming architecture. DOJ scrutiny and possible blockage could delay the deal and create strategic uncertainty surrounding Roku’s future and competitive position.
Fox’s $96 cash plus 0.9693 Fox Class A shares for each Roku share values Roku at about $157.87, about 2.8% above Roku’s $153.51 close on Sep 24. The DOJ issued a Second Request on Sep 8, pausing the antitrust clock and delaying the deal’s expected close into 2027, with concerns in Congress about Fox favoring its programming on Roku. Street targets sit around $160; the mean target rose to $162.33, but Buy ratings fell to 6 while Holds rose to 20 out of 28. Roku’s core business continued to grow, with Q2 revenue up 21.6% to $1.35B and a 2026 EBITDA guide issued before the deal paused. Markets expect a later close rather than a collapse, making regulatory timing the key risk and potential impact on platform access. DOJ Second Request delays the merger and injects regulatory risk that could affect timing, platform access, and investor sentiment.
Wedbush says Roku's proposed Fox deal is on track to close in H1 2027 and reiterates a $155 target with a neutral rating, expecting hurdles to be cleared. Roku's standalone business is outperforming expectations, with 2026 estimates raised on stronger home screen assets, DSP integrations, revived media demand, and higher political advertising. After closing, Roku would run largely as a standalone unit within Fox, similar to Tubi. Potential benefits include combining Roku's platform and ad tech with Fox's content assets to lift engagement and ad revenue. Fox expects about $400 million in annual cost synergies and additional revenue opportunities, with free-cash-flow accretion within two years. The fixed exchange ratio leaves Roku holders exposed to Fox price moves pre-close, though shares have stabilized. The deal offers substantial cost synergies and advertising opportunities that could materially alter Roku's growth and profitability trajectory.
22 Sep
Fox Corporation (FOXA) is a New York-based large-cap media company with FOX News Media, FOX Sports, FOX Entertainment, Tubi and FOX Television Stations, expanding digital reach via FOX One and Tubi. A proposed acquisition of Roku would blend premium content with digital distribution and advertising tech. FOXA has rebounded after a slow start, trading 15.2% below its 52-week high of $76.39; it rose 24.1% in the last three months, beating the S&P 500’s 3.5% rise. Over 52 weeks FOXA is up 6.9% vs. the S&P 500’s 16.5% gain; YTD, FOXA is down 11.3% vs. the index up 13.4%. The company benefits from live sports and news cash flows but faces cord-cutting and higher sports-rights costs, while expanding digital and streaming to offset legacy margins. Analyst JMP initiated with Market Outperform and a $95 target; consensus 'Moderate Buy' and a mean target of $75.47. Compared with News Corp, FOXA is the stronger performer. A Fox acquisition of Roku would be a game-changing, fundamentally altering Roku's growth path and market outlook.
Roku (ROKU) trades near $154.33 after mixed momentum: 90-day return 14.27%, 1-year TSR 55.81%, 5-year TSR -51.96%, signaling a rebound still being tested. Valuation debate: a Simply Wall St narrative values fair value at about $162.45 (roughly 5% above current), driven by streaming platform and ad growth and the Fox deal; a separate DCF model pegs fair value near $233.74, suggesting possible underpricing of long-term cash flows. Analysts see upside from ad products, digital advertising share, and double-digit platform revenue growth, but risks include ad-cycle sensitivity and competition from larger streaming ecosystems. The article frames Roku as a stock to watch among undervalued ideas, urging readers to test assumptions and watch advertising growth, margins, and execution. Note: Simply Wall St provides insights and holds no position. Conflicting valuation signals may influence sentiment but do not indicate a clear, fundamental trajectory change.
21 Sep
Pixalate launches OpenEPG DB 1.0 and Pre-Bid API to map 580,000+ TV shows across 13,900+ FAST and linear channels, covering 6,192 US apps on Roku, Samsung TV Plus, The Roku Channel and other platforms. The service normalizes 375,000+ Bundle ID variations and resolves show data at bid time without publisher opt-in or publisher SDK. It fills gaps in bid requests by adding show-level data (title, genre, content rating, channel) into OpenRTB 2.6 Content fields, returning a confidence score. It targets the open programmatic CTV ecosystem, delivering real-time content mapping for DSPs, SSPs, and exchanges; currently in private beta with OpenEPG Analytics dashboard and OpenEPG Index; Pixalate claims support across major platforms and zero integration overhead. Richer bid-time show data across CTV could shift demand for Roku inventory, but impact hinges on adoption by buyers and publishers.
16 Sep
Fox faces deeper DOJ review of its Roku deal, raising doubts on whether the transaction can still deliver value. Deeper regulatory scrutiny on the Fox-Roku deal creates uncertainty that may moderately affect Roku's partnerships and operations.
Horizon Media integrates Roku TV data into Blu Platform for cross-channel optimization. Roku TV data integration expands advertising partnerships and data utilization for the company.
9 Sep
Parks Associates states Fox acquisition of Roku highlights rising value of TV operating systems and streaming platforms. Fox acquisition of Roku would fundamentally alter company ownership and competitive position.
DOJ requests additional information on Roku's $22 billion deal after Trump criticizes the ouster of a Fox News host. DOJ scrutiny of a $22 billion Roku transaction introduces regulatory risk that can delay or reshape the company's major strategic plans.
DOJ issues second request in Fox-Roku $22 billion merger review, signaling deeper antitrust scrutiny of the proposed deal. Intensified regulatory review creates material risk that the transformative merger fails or faces major delays.
DOJ requests additional information on Fox's $22B deal with Roku. Regulatory scrutiny on major Fox-Roku transaction introduces potential delays or adjustments to Roku's strategic partnerships.
DOJ seeks closer review of Fox-Roku deal. Regulatory scrutiny of Fox partnership may affect Roku distribution deals and create short-term uncertainty.
Fox-Roku deal faces expanded DOJ antitrust inquiry. DOJ antitrust scrutiny on Fox-Roku deal risks delaying or altering partnership terms and content access.
5 Sep
Roku launches new premium OLED TV line positioned as potential game changer for company growth and market position. Premium OLED TV line launch carries potential to fundamentally redefine Roku competitive position and long-term prospects.
Roku enters OLED TV market amid rising valuation significance. OLED TV launch expands Roku into new hardware category with major strategic implications.
3 Sep
Roku launches a $999 OLED TV that could disrupt traditional TV makers' revenue models by shifting how hardware and content monetization intersect in the premium segment. Roku's premium OLED entry represents a major hardware push that may reshape its competitive stance and long-term revenue mix beyond streaming.
1 Sep
Roku launches Pro Series OLED and Pro Series LX OLED TVs. New OLED TV models expand hardware offerings and support ecosystem growth.
26 Aug
Netflix reportedly considers adding rival streamers to compete with YouTube and Roku as its stock targets a sixth straight week of gains. Netflix's potential integration of rival streamers may shift streaming competition and affect Roku's platform positioning.
25 Aug
Fox Corp acquires Roku for $96 per share in cash and shares. Full acquisition by Fox Corp ends Roku's independent status and resets its entire competitive trajectory.
24 Aug
Netflix is preparing to launch a service or feature it has long resisted, likely an ad-supported tier or hardware play that could reshape streaming partnerships and directly pressure Roku's platform dominance and ad revenue model. Netflix strategic reversal threatens Roku's core distribution agreements and ad ecosystem share.
14 Aug
Fox upgraded to overweight rating on Roku deal and advertising strength that improved its outlook. Roku partnership cited as factor lifting Fox outlook signals moderate positive signal for Roku positioning.
13 Aug
TV home screens are emerging as primary gatekeepers for content access and advertising reach, compelling advertisers to adapt to platform-controlled interfaces such as Roku's to maintain audience engagement and placement effectiveness. Home screen control strengthens Roku's position in advertising distribution and platform economics.
12 Aug
Roku (ROKU) shows positioning for potential surge through market advantages and growth factors in streaming. Positive market positioning hints at moderate influence on financial performance without major confirmed shifts.
11 Aug
Roku launches Fairground TV as an AI-driven streaming experiment to explore next-generation content delivery. Fairground TV launch marks a major strategic AI streaming move that could shift Roku's competitive trajectory.
10 Aug
Lachlan Murdoch courted Roku to complete a $22 billion deal. A $22 billion deal secured via Murdoch's direct courtship marks a major strategic move that can shift Roku's market position and investor outlook.
7 Aug
Roku credits search and AI features in its shareholder letter for driving revenue growth. Search and AI credited for revenue increase point to strategic shifts likely to alter Roku's market trajectory and investor views.
Roku Q2 earnings and revenues beat estimates with both metrics rising year over year. Q2 beats on earnings and revenue growth signal moderate positive effects on near-term stock performance and sentiment.
6 Aug
Roku ad spend rose 25% and subscriptions grew 26%. Ad spend growth combined with subscription gains signals expanded revenue streams.