eBay Inc.
EBAY Consumer Cyclical Internet Retail
eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024.
- Revenue
- +13.7%
- EPS
- −19.5%
- Free cash flow
- −2.09%
- Total debt
- −0.27%
Quarter to September 2026, against a year earlier
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eBay Inc. (EBAY) valuation and DCF model
At $125.16 the price implies free cash flow after share-based pay growing 13.3% a year for ten years.
Free cash flow after share-based pay grew −8.3% a year over the last ten years, −9.5% over the last five. The price asks for 21.6 points a year more than its ten-year rate. The industry’s median company is priced for 13.0%.
In December 2017 the price assumed 9.5% a year; eBay Inc. went on to grow free cash flow after share-based pay −10.4% a year to FY2025.
- The price needs
- 13.3% a year for ten years
- $125.16
- today’s price
- Its base case
- −8.3% a year for five years, then −5.0%
- $19.47
- 84.4% below today’s price
Base case on its own ten-year record eBay Inc.’s own growth, carried forward
Its assumptions
Powerpack lets you start from a scenario and type over any of them.
How we got there$7.83b 10 years of cash to equity+$5.85b terminal value−$4.76b net debt=$8.92b equity value÷458.25m shares=$19.47 per share
Valuation against its own history
| Multiple | Current | 5Y avg | 10Y avg | vs 10Y avg | Industry median | vs industry | 10Y range |
|---|---|---|---|---|---|---|---|
| P/E | 25.50× | 14.41× | 12.34× | 107% above | 23.78× | 7% above | |
| P/FCF | 21.91× | 18.07× | 16.98× | 29% above | 14.90× | 47% above | |
| P/B | 11.98× | 7.01× | 6.96× | 72% above | 1.73× | 594% above | |
| EV/EBITDA | 19.03× | 13.17× | 13.51× | 41% above | 18.44× | 3% above | |
| EV/Sales | 4.65× | 3.29× | 3.83× | 21% above | 0.81× | 472% above |
EBAY trades at 21.91× P/FCF, against a 10-year average of 16.98× (range 11.76×–27.88×). That is dearer than 89% of the last 9 year-end readings; re-rating to the average implies $96.97 per share.