Wednesday 4 November 2026
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eBay Inc.
EBAY Consumer Cyclical Internet Retail
eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024.
- Revenue
- +13.7%
- EPS
- −19.5%
- Free cash flow
- −2.09%
- Total debt
- −0.27%
Quarter to September 2026, against a year earlier
125.16
6.54
+5.51%
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eBay Inc. (EBAY) revenue by segment, product and region
Where the money comes from and where it goes
| Marketplace revenues | 9,107 | 82.05% |
|---|---|---|
| Advertising revenues | 1,993 | 17.95% |
| Gross margin | 71.45% | |
| Operating margin | 20.51% | |
| Pre-tax margin | 20.78% |
Revenue by product or service $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|
| Marketplace revenues | 9,107 82.05% | 8,648 84.10% | 8,669 85.73% | 8,644 88.25% | — | — | — | — |
| Advertising revenues | 1,993 17.95% | 1,635 15.90% | 1,443 14.27% | 1,151 11.75% | — | — | — | — |
| Net Transaction Revenues | — | — | — | — | 9,772 93.78% | 8,243 92.68% | 6,581 88.59% | 7,416 85.73% |
| Marketing Services And Other Revenues | — | — | — | — | 648 6.22% | 651 7.32% | 848 11.41% | 1,234 14.27% |
| Revenue | 11,100 | 10,283 | 10,112 | 9,795 | 10,420 | 8,894 | 7,429 | 8,650 |
Revenue by segment $m
| Line | FY2018 | FY2017 | FY2012 | FY2011 | FY2010 | FY2009 |
|---|---|---|---|---|---|---|
| Marketplace | 8,641 99.90% | 8,001 80.60% | — | — | — | — |
| StubHub | 1,083 12.52% | 1,029 10.37% | — | — | — | — |
| Classifieds | 1,022 11.82% | 897 9.04% | — | — | — | — |
| Marketplaces | — | — | 7,398 52.57% | 6,642 57.00% | 5,721 62.48% | 5,311 60.85% |
| Payments | — | — | 5,574 39.61% | 4,412 37.86% | 3,435 37.52% | 2,796 32.04% |
| eBay Enterprise | — | — | 1,121 7.97% | 590 5.06% | 0 0.00% | — |
| Communications | — | — | — | — | — | 620 7.11% |
| GSI Commerce | — | — | — | — | — | 0 0.00% |
| Eliminations | (2,096) (24.23%) | — | — | — | — | — |
| Revenue | 8,650 | 9,927 | 14,072 | 11,652 | 9,156 | 8,727 |
Operating income by segment $m, and margin
Revenue by region $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 | FY2011 | FY2010 | FY2009 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | 5,789 52.15% | 5,238 50.94% | 5,073 50.17% | 4,842 49.43% | 5,048 48.45% | 4,151 46.67% | 3,303 44.46% | 3,382 39.10% | 4,187 42.18% | 3,967 42.67% | 3,624 42.18% | 3,525 40.10% | 3,419 41.41% | 6,778 48.17% | 5,484 47.06% | 4,214 46.02% | 3,985 45.66% |
| United Kingdom | 1,565 14.10% | 1,508 14.66% | 1,609 15.91% | 1,579 16.12% | 1,913 18.36% | 1,678 18.87% | 1,323 17.81% | 1,385 16.01% | 1,368 13.78% | 1,331 14.31% | 1,403 16.33% | 1,464 16.66% | 1,290 15.62% | 1,889 13.42% | 1,572 13.49% | 1,267 13.84% | 1,055 12.09% |
| Rest of world | 1,515 13.65% | 1,396 13.58% | 1,430 14.14% | 1,469 15.00% | 1,354 12.99% | 1,959 22.03% | 1,769 23.81% | 1,520 17.57% | 1,847 18.61% | 1,684 18.11% | 2,255 26.25% | 2,290 26.05% | 2,082 25.21% | 3,726 26.48% | 3,057 26.24% | 2,471 26.99% | 2,547 29.19% |
| China | 1,253 11.29% | 1,169 11.37% | 1,029 10.18% | 882 9.00% | 856 8.21% | — | — | — | — | — | — | — | — | — | — | — | — |
| Germany | 978 8.81% | 972 9.45% | 971 9.60% | 1,023 10.44% | 1,249 11.99% | 1,106 12.44% | 1,034 13.92% | 1,169 13.51% | 1,464 14.75% | 1,359 14.62% | 1,310 15.25% | 1,511 17.19% | 1,466 17.75% | 1,679 11.93% | 1,539 13.21% | 1,204 13.15% | 1,140 13.06% |
| Korea, Republic Of | — | — | — | — | — | — | — | 1,194 13.80% | 1,061 10.69% | 957 10.29% | — | — | — | — | — | — | — |
| Revenue | 11,100 | 10,283 | 10,112 | 9,795 | 10,420 | 8,894 | 7,429 | 8,650 | 9,927 | 9,298 | 8,592 | 8,790 | 8,257 | 14,072 | 11,652 | 9,156 | 8,727 |
Operating figures as reported in each quarter’s results release or filing
| Figure | Quarter | Latest | A year before | Change |
|---|---|---|---|---|
| Active Buyers | Q3 FY2026 | 147.0M | 134.0M | +9.70% |
| Active buyers excluding Depop and Tise | Q3 FY2026 | 136.0M | — | — |
| Gross Merchandise Volume — International | Q3 FY2026 | $10.6B | — | — |
| Gross Merchandise Volume — U.S. | Q3 FY2026 | $12.5B | — | — |
| Total Gross Merchandise Volume | Q3 FY2026 | $23.2B | — | — |