eBay Inc.

EBAY Consumer Cyclical Internet Retail

eBay Inc.’s revenue for fiscal 2025 (year ended December 2025) was $11.1 billion, up 7.95% from fiscal 2024.

Revenue
+13.7%
EPS
−19.5%
Free cash flow
−2.09%
Total debt
−0.27%

Quarter to September 2026, against a year earlier

125.16 6.54 +5.51%
Market cap
$52.1B
P/E
25.5×
Fwd P/E
27.7×
Dividend yield
1.02%
F-score
5/9
Altman Z
6.07
Beneish M
−2.13
Dividend safety
82/100

eBay Inc. (EBAY) revenue by segment, product and region

Where the money comes from and where it goes

Fiscal 2025: revenue by products and services, and margins
Marketplace revenues 9,107 82.05%
Advertising revenues 1,993 17.95%
Gross margin 71.45%
Operating margin 20.51%
Pre-tax margin 20.78%

Revenue by product or service $m

Line FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018
Marketplace revenues 9,107 8,648 8,669 8,644 — — — —
Advertising revenues 1,993 1,635 1,443 1,151 — — — —
Net Transaction Revenues — — — — 9,772 8,243 6,581 7,416
Marketing Services And Other Revenues — — — — 648 651 848 1,234
Revenue 11,100 10,283 10,112 9,795 10,420 8,894 7,429 8,650

Revenue by segment $m

Line FY2018 FY2017 FY2012 FY2011 FY2010 FY2009
Marketplace 8,641 8,001 — — — —
StubHub 1,083 1,029 — — — —
Classifieds 1,022 897 — — — —
Marketplaces — — 7,398 6,642 5,721 5,311
Payments — — 5,574 4,412 3,435 2,796
eBay Enterprise — — 1,121 590 0 —
Communications — — — — — 620
GSI Commerce — — — — — 0
Eliminations (2,096) — — — — —
Revenue 8,650 9,927 14,072 11,652 9,156 8,727

Operating income by segment $m, and margin

Revenue by region $m

Line FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018 FY2017 FY2016 FY2015 FY2014 FY2013 FY2012 FY2011 FY2010 FY2009
United States 5,789 5,238 5,073 4,842 5,048 4,151 3,303 3,382 4,187 3,967 3,624 3,525 3,419 6,778 5,484 4,214 3,985
United Kingdom 1,565 1,508 1,609 1,579 1,913 1,678 1,323 1,385 1,368 1,331 1,403 1,464 1,290 1,889 1,572 1,267 1,055
Rest of world 1,515 1,396 1,430 1,469 1,354 1,959 1,769 1,520 1,847 1,684 2,255 2,290 2,082 3,726 3,057 2,471 2,547
China 1,253 1,169 1,029 882 856 — — — — — — — — — — — —
Germany 978 972 971 1,023 1,249 1,106 1,034 1,169 1,464 1,359 1,310 1,511 1,466 1,679 1,539 1,204 1,140
Korea, Republic Of — — — — — — — 1,194 1,061 957 — — — — — — —
Revenue 11,100 10,283 10,112 9,795 10,420 8,894 7,429 8,650 9,927 9,298 8,592 8,790 8,257 14,072 11,652 9,156 8,727

Operating figures as reported in each quarter’s results release or filing

Figure Quarter Latest A year before Change
Active Buyers Q3 FY2026 147.0M 134.0M +9.70%
Active buyers excluding Depop and Tise Q3 FY2026 136.0M — —
Gross Merchandise Volume — International Q3 FY2026 $10.6B — —
Gross Merchandise Volume — U.S. Q3 FY2026 $12.5B — —
Total Gross Merchandise Volume Q3 FY2026 $23.2B — —

As each company reports them in its 10-K and 10-Q filings, in US dollars. Where a later filing recast a year's segments, the year is shown as recast; a period whose breakdown does not add up to the company's revenue is left out.