What it does
Salesforce states that it provides customer relationship management technology intended to help organizations operate as “agentic enterprises.” Its AI-powered Agentforce 360 Platform brings together sales, service, marketing, commerce, collaboration, data management, integration, analytics, IT service and industry offerings. The company states that the platform connects customer data across systems and supports AI agents that can operate within defined permissions. Its offerings also include Slack as a conversational interface, Data 360 for data management, MuleSoft-based integration and automation, and Tableau analytics. The filing says its services are designed to be configured, deployed and integrated with other enterprise applications.
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1 — sec.gov
How it makes money
The company states that it sells its services to businesses worldwide, primarily through subscriptions, using direct sales and, to a lesser extent, partners. It also enables third parties to build applications on its platform that may be sold separately or with its services. In fiscal 2026, Agentforce Service revenue was $9.8 billion, Agentforce Sales revenue was $9.0 billion, and Agentforce 360 Platform, Slack and Other revenue was $8.9 billion. Agentforce Integration and Agentforce Analytics generated $6.2 billion, while professional services and other revenue was $2.1 billion. The filing also says professional services support customer implementation and deployment.
| Product or service | Revenue, FY2025 | Share | Change on the year |
|---|---|---|---|
| Agentforce Service | $9.1 billion | — | — |
| Agentforce Sales | $8.3 billion | — | — |
| Agentforce 360 Platform, Slack and Other | $7.2 billion | — | — |
| Agentforce Integration and Agentforce Analytics | $5.8 billion | — | — |
| Agentforce Marketing and Agentforce Commerce | $5.3 billion | — | — |
| Professional services and other | $2.2 billion | — | — |
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1 — sec.gov
Customers and geography
Salesforce states that it sells to businesses of all sizes and in almost every industry worldwide, with customer subscription counts ranging from one to hundreds of thousands. The filing says no customer represented more than ten percent of revenue in fiscal 2026, 2025 or 2024. Fiscal 2026 revenue in the Americas was $27.2 billion, representing 65.5% of revenue; Europe revenue was $10.0 billion, or 24.1%; and Asia Pacific revenue was $4.3 billion, or 10.4%. The company says it sells primarily through its direct sales force, with partners also referring leads and assisting sales.
| Region | Revenue, FY2025 | Share | Change on the year |
|---|---|---|---|
| Americas | $25.1 billion | — | — |
| Europe | $8.9 billion | — | — |
| Asia Pacific | $3.9 billion | — | — |
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1 — sec.gov
Competition
The filing states that the company operates in a highly competitive, rapidly evolving and fragmented market with low barriers to entry. It does not name specific competitor companies. Instead, the filing lists competitive categories including packaged and cloud enterprise-software vendors, AI-native companies and startups, providers of free or bundled software, industry- or function-specific software vendors, productivity and email providers, unified communications providers, consumer application companies, and platform development companies. The company also identifies would-be customers that develop enterprise applications for internal use as potential competitors.
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1 and Item 1A — sec.gov
Key risks
The filing’s risk-factor summary identifies the following risks:
- Security breaches or compromised third-party infrastructure that result in unauthorized access to, loss of, or disruption involving customer data, company data or IT systems.
- An inability to compete effectively in intensely competitive markets.
- Privacy concerns and laws, regulation of cloud computing and AI services, cross-border data-transfer restrictions, and other regulatory developments.
- Changes in new-business activity that may not be immediately reflected in operating results because subscription revenue is recognized over the subscription term.
- Fluctuations in quarterly results.
- Volatile and significantly weakened global economic conditions.
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1A — sec.gov
People and operations
As of January 31, 2026, Salesforce had 83,334 employees. The company states that none of its U.S. employees are represented by a labor union, while employees of certain foreign subsidiaries are represented by works councils and/or labor unions. It primarily delivers cloud application and platform services using a multi-tenant architecture. The company uses cloud-computing platform partners and infrastructure it designs and operates within third-party data-center facilities. It also states that it continues to deploy Hyperforce to deliver its platform and applications globally and provide customers control over data residency. Its principal executive offices are in San Francisco, California.
Source: Salesforce, Inc. Form 10-K for fiscal 2025, Item 1 — sec.gov