Friday 6 November 2026
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Cricut, Inc.
CRCT Technology Computer Hardware
Cricut, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $708.8 million, down 0.53% from fiscal 2024.
- Revenue
- +10.7%
- EPS
- +33.4%
- Free cash flow
- −0.30%
Quarter to September 2026, against a year earlier
8.78
0.47
−5.08%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Ten-year view | Analyst estimates Powerpack | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM Sep ’26 | Trend | 10 yrs | 2026e | 2027e | 2028e | Next 3/yr |
| Income, $m | ||||||||||||||||||
| Income, $m | Revenue | — | — | 340 | 487 | 959 | 1,306 | 886 | 765 | 713 | 709 | 708 | +11.1% | 697 | 705 | 715 | +0.3% | |
| Gross margin, % | — | — | 32.70 | 29.26 | 34.66 | 35.02 | 39.48 | 44.87 | 49.51 | 55.08 | 58.54 | +22.4 pt | ||||||
| EBT | — | — | 36 | 50 | 199 | 192 | 82 | 80 | 89 | 108 | 128 | +16.9% | ||||||
| EBT margin, % | — | — | 10.64 | 10.33 | 20.77 | 14.73 | 9.25 | 10.43 | 12.47 | 15.22 | 18.02 | +4.6 pt | ||||||
| Net income | — | 0 | 27 | 39 | 155 | 140 | 61 | 54 | 63 | 77 | 95 | n/m | ||||||
| Per share, $ | ||||||||||||||||||
| Per share, $ | Revenue | — | — | 1.63 | 2.34 | 4.61 | 6.25 | 4.13 | 3.53 | 3.31 | 3.29 | 3.39 | +10.5% | |||||
| Earnings | — | — | 0.13 | 0.19 | 0.74 | 0.67 | 0.28 | 0.25 | 0.29 | 0.36 | 0.46 | +15.4% | ||||||
| Cash flow | — | — | (0.04) | 0.02 | 1.19 | (0.50) | 0.55 | 1.33 | 1.23 | 0.93 | 0.88 | n/m | ||||||
| Capex | — | — | (0.04) | (0.07) | (0.10) | (0.17) | (0.16) | (0.11) | (0.09) | (0.11) | (0.17) | +16.5% | ||||||
| Free cash flow | — | — | (0.08) | (0.05) | 1.09 | (0.67) | 0.39 | 1.22 | 1.15 | 0.82 | 0.71 | n/m | ||||||
| Book value | — | — | 0.00 | 0.58 | 1.10 | 3.23 | 3.14 | 2.47 | 2.17 | 1.60 | 1.91 | n/m | ||||||
| Shares, m | — | — | 208 | 208 | 208 | 209 | 214 | 217 | 215 | 215 | 211 | +0.5% | ||||||
| Valuation, × | ||||||||||||||||||
| Valuation, × | P/E | — | — | 23.96 | 23.96 | 23.96 | 32.49 | 34.68 | 27.29 | 19.66 | 13.38 | 18.95 | 24.9 | |||||
| P/S | — | — | 3.86 | 3.86 | 3.86 | 3.53 | 2.35 | 1.86 | 1.72 | 1.50 | 2.59 | 2.8 | ||||||
| P/B | — | — | 16.18 | 16.18 | 16.18 | 6.84 | 3.10 | 2.66 | 2.63 | 3.10 | 4.59 | 8.4 | ||||||
| EV/Sales | — | — | 3.79 | 3.79 | 3.79 | 3.39 | 2.07 | 1.61 | 1.33 | 1.19 | 2.28 | 2.6 | ||||||
| EV/FCF | — | — | 16.07 | 16.07 | 16.07 | (31.46) | 21.91 | 4.66 | 3.83 | 4.81 | 10.94 | 6.5 | ||||||
| Cash, $m | ||||||||||||||||||
| Cash, $m | Operating cash flow | — | — | (8) | 4 | 248 | (105) | 118 | 288 | 265 | 200 | 183 | n/m | |||||
| Capex | — | — | (8) | (14) | (22) | (36) | (34) | (24) | (18) | (24) | (36) | +17.0% | ||||||
| Free cash flow | — | — | (16) | (10) | 226 | (141) | 84 | 264 | 247 | 176 | 148 | n/m | ||||||
| Balance, $m | ||||||||||||||||||
| Balance, $m | Working capital | — | — | 73 | 112 | 192 | 620 | 557 | 424 | 377 | 279 | 328 | +21.1% | |||||
| Net debt | — | — | 39 | 49 | (122) | (242) | (299) | (245) | (337) | (276) | (273) | n/m | ||||||
| Shareholders’ equity | — | — | 80 | 121 | 229 | 674 | 673 | 535 | 467 | 344 | 399 | +23.1% | ||||||
| Returns, % | ||||||||||||||||||
| Returns, % | ROA | — | — | 40.77 | 14.01 | 34.39 | 17.70 | 6.20 | 6.31 | 8.71 | 12.04 | 15.64 | (28.7) pt | |||||
| ROIC | — | — | 60.86 | 19.70 | 117.44 | 27.81 | 13.38 | 15.10 | 36.63 | 88.38 | 58.28 | +27.5 pt | ||||||
| ROE | — | — | 61.67 | 38.99 | 88.31 | 31.12 | 9.01 | 8.88 | 12.55 | 18.93 | 25.07 | (42.7) pt | ||||||
| People | ||||||||||||||||||
| People | Employees | — | — | — | — | 640 | 830 | 775 | 690 | 640 | 700 | — | +1.8% | |||||
| Revenue/emp, $m | — | — | 0.00 | 0.00 | 1.50 | 1.57 | 1.14 | 1.11 | 1.11 | 1.01 | — | n/m | ||||||
Negative figures in brackets.
estimates
Fiscal years to Dec 2025 · latest quarter Sep 2026 · fundamentals updated 6 Nov 2026
Cricut, Inc. vs peers in Computer Hardware (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| QBTS D-Wave Quantum Inc. | $3.4B | — (loss-making) | — (loss-making) | −0.61% (below 0%: shrinking) | n/m | −105.81% (below 0%: shrinking) | 55.40% | (1,732.05%) | Compare |
| RGTI Rigetti Computing, Inc. | $3.3B | — (loss-making) | — (loss-making) | +185.29% (above 0%: growing) | n/m | −27.18% (below 0%: shrinking) | 42.58% | (546.17%) | Compare |
| CRCT Cricut, Inc. | $1.9B | 20.0× | — (loss-making) | +10.67% (above 0%: growing) | +30.00% (above 0%: growing) | +70.49% (above 0%: growing) | 57.72% | 17.97% | |
| IQMX IQM Quantum Computers Oyj | $1.4B | — (loss-making) | — | — | n/m | 0.00% | — | 0.00% | Compare |
| ADIG ADI Global Distribution Inc | $1.4B | — | — | — | — | — | 22.71% | 1.94% | Compare |
| CRSR Corsair Gaming, Inc. | $1.4B | 34.3× | 48.8× | +6.15% (above 0%: growing) | n/m | +59.60% (above 0%: growing) | 26.65% | (0.45%) | Compare |
| QUBT Quantum Computing Inc. | $1.3B | — (loss-making) | — (loss-making) | +34.04% (above 0%: growing) | n/m | −62.17% (below 0%: shrinking) | (8,323.61%) | 0.00% | Compare |
| PSQL Pasqal Holding SA | $872.5M | — | — | — | — | — | — | — | Compare |
| UMAC Unusual Machines, Inc. | $557.5M | — (loss-making) | — (loss-making) | +551.32% (above 0%: growing) | n/m | −293.00% (below 0%: shrinking) | 35.36% | (60.16%) | Compare |
| Median of peers | $1.4B | — | — | +34.04% | — | −44.67% | 31.01% | (0.45%) |
Pay and ownership Proxy statement filed 21 April 2026
Chief executive’s pay
| Year | Total pay | Actually paid | $100 invested |
|---|---|---|---|
| 2025 | 13.44m | 13.50m | 36.60 |
| 2024 | 21.70m | 15.06m | 38.73 |
| 2023 | 18.23m | 17.52m | 41.30 |
| 2022 | 49.63m | (63.88m) | 52.08 |
| 2021 | 39.05m | 106.46m | 124.10 |
Ownership
Directors and executive officers, together
18.77% of the votes
Petrus and affiliates
72.87% of the votes
Ashish Arora
15.27% of the votes
BlackRock, Inc.
less than 1% of the votes
The Vanguard Group
less than 1% of the votes
Total pay is as the Summary Compensation Table states it; actually paid revalues the year’s share awards
at its end, as the SEC’s pay-versus-performance rule asks. $100 invested is what $100 in the company’s
shares at the start of the earliest year shown was worth at each year’s end.
Ownership is the proxy’s own table: the directors and officers as a group, and every holder of 5% or more.
Read the proxy statement