Baozun Inc.

BZUN Consumer Cyclical Internet Retail

Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024. In the quarter to June 2026, revenue grew 13.5%, EPS grew 150.0%, free cash flow grew 151.7% and total debt fell 5.57%, each against the same quarter a year earlier. Revenue growth for three consecutive years; insiders bought in the last twelve months.

3.71 0.04 +1.09%
Market cap
$197.1M
P/E
0.0×
Fwd P/E
5.2×
Dividend yield
—
F-score
6/9
Altman Z
1.45
Beneish M
−2.68
Dividend safety
45/100
Dec '16 Dec '17 Dec '18 Dec '19 Dec '20 Dec '21 Dec '22 Dec '23 Dec '24 Dec '25
P/E ratio
46.59 58.03 41.73 46.65 36.01 0.00 0.00 0.00 0.00 0.00
Piotroski F-Score
5 5 2 4 5 3 6 6 6 6
P/S ratio
1.17 2.85 2.11 1.81 1.58 0.68 0.28 0.13 0.13 0.11
Altman Z-Score
5.27 7.99 5.92 3.63 3.88 1.77 1.48 1.23 1.32 1.45
Altman Z″-Score (non-manufacturers)
5.81 5.12 4.52 4.32 6.50 3.21 3.11 2.64 2.64 3.20
P/FCF ratio
0.00 0.00 0.00 0.00 41.14 38.00 15.03 115.03 0.00 0.00
Beneish M-Score
(1.77) (1.08) (1.79) (2.24) (2.21) (1.97) (3.00) (2.83) (2.74) (2.68)
P/Operating CF
(418.32) (1,335.48) (1,214.47) (1,391.65) (1,574.78) (736.06) (252.98) (115.36) 11.74 2.56
Dividend Safety Score
— — — — — — — — — 45
P/B ratio
2.52 6.48 5.18 5.09 2.28 1.26 0.56 0.26 0.29 0.20
EV/Sales
0.87 2.75 2.10 1.80 1.27 0.52 0.11 0.00 0.04 (0.05)
EV/EBITDA
32.73 44.47 31.78 34.18 20.12 692.12 27.66 0.07 0.00 0.00
EV/FCF
(13.08) (17.06) (11.39) (16.47) 33.05 28.91 5.82 (1.41) (0.38) 2.14
Current Ratio
2.72 2.15 1.86 2.45 4.17 1.93 2.01 1.94 1.93 1.87
Net Debt/EBITDA
(7.10) (1.41) (0.15) (0.16) (3.87) (11.27) (9.25) (43.25) (13.12) (5.73)
Debt/Equity
0.07 0.09 0.23 0.88 0.40 0.45 0.24 0.26 0.30 0.22
ROE
5.98% 12.66% 13.08% 11.69% 9.95% (3.98%) (13.45%) (6.45%) (4.36%) (5.17%)
ROA
3.94% 8.04% 7.53% 5.04% 4.97% (1.95%) (5.57%) (2.67%) (1.77%) (2.49%)
ROIC
8.30% 11.51% 10.44% 9.56% 10.33% 0.17% 0.98% (5.58%) (2.99%) 0.92%
Return on Tangible Assets
5.88% 12.67% 14.15% 7.44% 5.76% (4.33%) (14.81%) (6.35%) (4.32%) (6.18%)
Average Days of Receivables
71.44 103.07 106.93 91.28 91.95 90.51 103.67 94.08 79.06 79.98
Earnings Yield
2.15% 1.72% 2.40% 2.14% 2.78% (3.38%) (28.01%) (25.00%) (15.81%) (21.80%)
Free Cash Flow Yield
(5.70%) (5.65%) (8.73%) (6.03%) 2.43% 2.63% 6.66% 0.87% (74.11%) (22.30%)
Free Cash Flow per Share
(0.23) (1.47) (0.79) 0.37 0.37 (0.98) 0.29 0.52 (0.24) 0.66
Book value per Share
4.53 5.19 5.64 6.50 15.05 11.01 10.06 10.10 9.40 13.44
Free Cash Flow
(11.34) (79.66) (44.68) 21.33 23.21 (70.44) 17.89 30.71 (14.66) 38.12
EV/EBIT
32.73 44.47 31.78 34.18 20.12 692.06 27.66 0.07 0.00 0.00
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