People Incorporated (PPLI) vs RUM Group Inc. (RUM)

People Incorporated and RUM Group Inc. are both Internet Content & Information companies. RUM Group Inc. is the larger, with a market value of $4.3B against $2.9B — 1.5× the size. RUM Group Inc. has negative trailing earnings, so its P/E is not meaningful; People Incorporated trades at 8.7×. RUM Group Inc. grew revenue faster over the last twelve months: 13.1% against 1.73%. People Incorporated has the higher net margin (14.5% vs −134.6%) and the higher return on invested capital (−1.94% vs −6.86%). Across the 17 metrics below, People Incorporated leads on 14 and RUM Group Inc. on 3.

Valuation

Metric PPLI RUM Internet Content & Information median
P/E 8.73 n/m 10.24
P/S 1.29 20.17 0.87
P/B 0.58 1.66 1.32
Price to free cash flow 21.17 n/m 8.85
EV/EBITDA 20.69 n/m 8.86
EV/Sales 1.42 21.50 1.15
Earnings yield 11.45% (7.06%) (1.58%)
Free cash flow yield 4.72% (6.64%) 2.32%

Profitability

Metric PPLI RUM Internet Content & Information median
Gross margin 66.58% 7.86% 66.84%
Operating margin (7.23%) (147.47%) (3.41%)
Net margin 14.45% (134.60%) (3.02%)
Free cash flow margin 6.07% (133.87%) 1.75%
Return on equity 6.69% (18.20%) 0.00%
Return on assets 4.52% (12.65%) (0.36%)
Return on invested capital (1.94%) (6.86%) 0.00%

Growth

Metric PPLI RUM Internet Content & Information median
Revenue growth (TTM) 1.73% 13.05% 2.65%
EPS growth (last fiscal year) 79.97% 80.72% —
Revenue growth, 5-year CAGR (2.84%) — 9.73%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric PPLI RUM Internet Content & Information median
Debt to equity 0.28 0.25 0.01
Current ratio 3.69 2.12 1.82
Net debt to EBITDA 1.93 2.12 (0.48)

Dividend

Metric PPLI RUM Internet Content & Information median
Dividend yield — — 3.19%
Payout ratio 0.00 0.00 0.00

Size

Metric PPLI RUM Internet Content & Information median
Market cap 2.86b 4.29b 283.68m

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