People Incorporated (PPLI) vs RUM Group Inc. (RUM)
- People Incorporated PPLI 38.76 −3.49%
- RUM Group Inc. RUM 5.69 −7.48%
People Incorporated and RUM Group Inc. are both Internet Content & Information companies. People Incorporated and RUM Group Inc. are of similar size ($3.1B and $3.0B). RUM Group Inc. has negative trailing earnings, so its P/E is not meaningful; People Incorporated trades at 8.5×. RUM Group Inc. grew revenue faster over the last twelve months: 13.1% against 1.73%. People Incorporated has the higher net margin (14.5% vs −134.6%) and the higher return on invested capital (−1.94% vs −6.86%). Across the 17 metrics below, People Incorporated leads on 14 and RUM Group Inc. on 3.
Valuation
Profitability
| Metric | PPLI | RUM | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 66.58% | 7.86% | 66.84% |
| Operating margin | (7.23%) | (147.47%) | (3.41%) |
| Net margin | 14.45% | (134.60%) | (3.02%) |
| Free cash flow margin | 6.07% | (133.87%) | 1.75% |
| Return on equity | 6.69% | (18.20%) | 0.00% |
| Return on assets | 4.52% | (12.65%) | (0.36%) |
| Return on invested capital | (1.94%) | (6.86%) | 0.00% |
Growth
Health
Dividend
Size
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