stockrowPeople Incorporated (PPLI) vs RUM Group Inc. (RUM)
- People Incorporated PPLI 41.12 −2.07%
- RUM Group Inc. RUM 4.70 −8.02%
People Incorporated and RUM Group Inc. are both Internet Content & Information companies. People Incorporated is the larger, with a market value of $3.1B against $2.3B — 1.3× the size. RUM Group Inc. grew revenue faster over the last twelve months: 13.1% against 10.4%. People Incorporated has the higher net margin (−14.3% vs −134.6%) and the higher return on invested capital (−1.99% vs −6.86%). Across the 17 metrics below, People Incorporated leads on 14 and RUM Group Inc. on 3.
Valuation
Profitability
| Metric | PPLI | RUM | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 67.04% | 7.86% | 63.25% |
| Operating margin | (6.24%) | (147.47%) | (1.87%) |
| Net margin | (14.25%) | (134.60%) | (1.37%) |
| Free cash flow margin | 6.71% | (133.87%) | 3.47% |
| Return on equity | (7.12%) | (18.20%) | (1.19%) |
| Return on assets | (4.79%) | (12.65%) | 0.00% |
| Return on invested capital | (1.99%) | (6.86%) | 0.00% |
Growth
Health
Dividend
Size
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