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36Kr Holdings Inc. Sponsored ADR (KRKR) vs WiMi Hologram Cloud Inc. (WIMI)

36Kr Holdings Inc. Sponsored ADR and WiMi Hologram Cloud Inc. are both Advertising Agencies companies. WiMi Hologram Cloud Inc. is the larger, with a market value of $9.8M against $5.5M — 1.8× the size. 36Kr Holdings Inc. Sponsored ADR has the higher net margin (−26.5% vs −43.7%) and the higher return on invested capital (0.00% vs 0.00%). Across the 12 metrics below, 36Kr Holdings Inc. Sponsored ADR leads on 7 and WiMi Hologram Cloud Inc. on 5.

Valuation

Metric KRKR WIMI Advertising Agencies median
P/E n/m n/m 20.12
P/S 0.13 n/m 0.72
P/B 0.30 n/m 1.22
Price to free cash flow 0.81 n/m 8.69
EV/EBITDA 0.78 n/m 12.89
EV/Sales (0.22) (2.08) 1.05
Earnings yield (195.44%) (101.96%) (4.37%)
Free cash flow yield 123.11% 0.00% 0.00%

Profitability

Metric KRKR WIMI Advertising Agencies median
Gross margin 53.51% 23.39% 42.75%
Operating margin (27.70%) 0.00% 0.00%
Net margin (26.45%) (43.66%) (7.63%)
Free cash flow margin 16.40% 0.00% 0.00%
Return on equity 0.00% 0.00% 0.00%
Return on assets 0.00% 0.00% 0.00%
Return on invested capital 0.00% 0.00% 0.00%

Growth

Metric KRKR WIMI Advertising Agencies median
Revenue growth (TTM) 0.30% — 5.73%
EPS growth (last fiscal year) 108.45% 124.75% 34.44%
Revenue growth, 5-year CAGR (11.76%) (12.54%) 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric KRKR WIMI Advertising Agencies median
Debt to equity 0.07 0.08 0.04
Current ratio 1.40 3.56 1.46
Net debt to EBITDA (7.86) 98.45 0.01

Dividend

Metric KRKR WIMI Advertising Agencies median
Dividend yield — — 3.97%
Payout ratio — — —

Size

Metric KRKR WIMI Advertising Agencies median
Market cap 5.45m 9.75m 54.09m

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