Kraft Heinz Company (KHC) vs The J. M. Smucker Company (SJM)
Kraft Heinz Company and The J. M. Smucker Company are both Packaged Foods companies. Kraft Heinz Company is the larger, with a market value of $28.5B against $13.1B — 2.2× the size. Kraft Heinz Company has negative trailing earnings, so its P/E is not meaningful; The J. M. Smucker Company trades at 56.3×. The J. M. Smucker Company grew revenue faster over the last twelve months: 5.08% against −1.62%. The J. M. Smucker Company has the higher net margin (2.51% vs −13.6%) and the higher return on invested capital (4.15% vs −3.79%). Both pay a dividend; Kraft Heinz Company yields more (4.38% vs 3.21%). Across the 21 metrics below, The J. M. Smucker Company leads on 11 and Kraft Heinz Company on 10.
Valuation
Profitability
| Metric | KHC | SJM | Packaged Foods median |
|---|---|---|---|
| Gross margin | 33.37% | 38.65% | 27.54% |
| Operating margin | (12.76%) | 9.02% | 0.00% |
| Net margin | (13.64%) | 2.51% | 0.00% |
| Free cash flow margin | 15.33% | 17.35% | 2.56% |
| Return on equity | (8.75%) | 3.93% | 0.00% |
| Return on assets | (4.39%) | 1.35% | 0.00% |
| Return on invested capital | (3.79%) | 4.15% | 0.00% |
Growth
Health
Dividend
Size
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