Groupon, Inc. (GRPN) vs MediaAlpha, Inc. (MAX)
Groupon, Inc. and MediaAlpha, Inc. are both Internet Content & Information companies. Groupon, Inc. is the larger, with a market value of $855.5M against $591.8M — 1.4× the size. Groupon, Inc. has negative trailing earnings, so its P/E is not meaningful; MediaAlpha, Inc. trades at 5.3×. MediaAlpha, Inc. grew revenue faster over the last twelve months: 13.8% against 1.98%. MediaAlpha, Inc. has the higher net margin (7.94% vs −25.3%) and the higher return on invested capital (35.6% vs 32.4%). Across the 19 metrics below, MediaAlpha, Inc. leads on 15 and Groupon, Inc. on 4.
Valuation
Profitability
| Metric | GRPN | MAX | Internet Content & Information median |
|---|---|---|---|
| Gross margin | 90.72% | 14.71% | 66.84% |
| Operating margin | 0.94% | 6.89% | (3.41%) |
| Net margin | (25.26%) | 7.94% | (3.02%) |
| Free cash flow margin | 6.02% | 4.60% | 1.75% |
| Return on equity | 1,211.23% | (314.09%) | 0.00% |
| Return on assets | (20.15%) | 31.91% | (0.36%) |
| Return on invested capital | 32.40% | 35.63% | 0.00% |
Growth
Health
Dividend
Size
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